Massaya Mucaad Kaam: Wine Packaging (ᱫᱟᱨᱩ ᱵᱚᱦᱚᱛ ᱵᱟᱝ ᱠᱟᱴᱟᱣ) by BRANDiT. is a highly esteemed winner of the very prestigious 2014 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱞᱚᱦᱟᱯᱮᱠᱮᱡᱤᱝ· 2014
Massaya Mucaad Kaam: Wine Packaging (ᱫᱟᱨᱩ ᱵᱚᱦᱚᱛ ᱵᱟᱝ ᱠᱟᱴᱟᱣ)
by BRANDiT.
Client: BRANDiT.
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
Verify Award Status for #32564The Design
About Massaya Mucaad Kaam: Wine Packaging (ᱫᱟᱨᱩ ᱵᱚᱦᱚᱛ ᱵᱟᱝ ᱠᱟᱴᱟᱣ)
Book Text: Massaya ge mit’ decorative package kana, jaha baar’ te wine botol doho lagit’ design akana. Zoto wine package kucia dishaboko lekha te taiyar akana aar botol ko oyna okto uku ge etoho'ko. Massaya mit' dobra baabot najom akana. Package ni horizontal kana, cedak ge wine bugi doho lekhan e maranti bage tahenkana, aar nowa ek vintage book lekha nel ho'ok akana. Sen'kate baar' botol nagam mit' inner die cut je shape akana, jaha ko surakit te dhori doho. Band akmol systemte baar' side flap aar baar' hudin flap ge byabahar akana, ci ho sticker alowa. Nowa baksa arang refill ho’ok akana, ci shelf reang decorative material lekha ho byabahar ho’ok akana.
The Recognition
About the A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Massaya Mucaad Kaam: Wine Packaging (ᱫᱟᱨᱩ ᱵᱚᱦᱚᱛ ᱵᱟᱝ ᱠᱟᱴᱟᱣ) ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Massaya Mucaad Kaam: Wine Packaging (ᱫᱟᱨᱩ ᱵᱚᱦᱚᱛ ᱵᱟᱝ ᱠᱟᱴᱟᱣ) ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Massaya is a decorative package to hold two wine bottles. Usually wine packages are made for vertical display and then the package is thrown away once the
bottles are removed. We wanted to break this trend by finding a reusable solution that is true to the object it holds. We designed a horizontal package, since wine is best stored in this position, and made it to look like a vintage book so that buyers can reuse it as a decorative box. - Dimensions & Packaging
- The package size is 39x22x8cm. The inner part has a special die cut with the shape of the 2 bottles to be safely laid in. To avoid using stickers, the closing system was designed with 2 side flaps and another 2 small flaps to seal the box
perfectly. - Tags
- WINE, PACKAGE, BOOK, REUSABLE, CONCEPTUAL
- Production Technology
- After an extensive research we had few ideas in order to make the package design meet the clients requirement; reusable package, a collector's item... A unique idea that will stand out. A vintage book design.
- Design Challenge
- The biggest challenge was to transform the concept into a functional design.
- Research
- We performed extensive research in packaging design with the objective of finding a unique idea for wine packaging, having in mind the main criteria, a reusable wine package. After the idea of the book was approved, we started the production experiments, to achieve a cost effective and functional package. Using a corrugate paper was the best way to withhold the weight of the bottles. the result was successful, the almost sold out all the quantity that they
produced during the Christmas season. - Inspiration
- Every wine bottle is a story. So we chose to make a functional and reusable package that looks like a vintage book. Books tell stories, and there’s a common
feeling of heritage when you approach fine books and fine wine. - Project Duration
- Winter 2013
- Operation Flow
- The design of this package allows the end user to reuse the package by replacing wine bottles, since wine bottles should be laid horizontally or simply take out the inner mould and use it as decorative box in a display shelf. This character makes it a more environmental friendly.
- Team Members
- Creative Director Vicken Demirdjian
Designer Andrea Terzian - Image Credits
- Vicken Demirdjian
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
