Propeller ᱪᱤᱱᱦᱟᱹ ᱠᱚ by Studija Creata is a highly esteemed winner of the very prestigious 2014 A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱥᱳᱱᱟᱯᱮᱠᱮᱡᱤᱝ· 2014
Propeller ᱪᱤᱱᱦᱟᱹ ᱠᱚ
Client: Stumbras
A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
Verify Award Status for #34414The Design
About Propeller ᱪᱤᱱᱦᱟᱹ ᱠᱚ
Propeller ᱫᱚ ᱫᱩᱱᱤᱭᱟᱹ ᱨᱮᱱᱟᱜ ᱟᱭᱢᱟ ᱴᱷᱟᱶ ᱠᱷᱚᱱ ᱥᱩᱨᱟᱹ ᱠᱚᱣᱟᱜ ᱢᱤᱫ ᱡᱚᱛᱚᱱ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱦᱚᱭ ᱦᱚᱨ ᱵᱤᱥᱚᱭ ᱟᱨ ᱢᱤᱫ ᱯᱟᱭᱞᱚᱴ ᱥᱟᱺᱦᱤᱡ ᱵᱽᱨᱟᱱᱰ ᱪᱤᱛᱟᱹᱨ ᱞᱮᱠᱟᱛᱮ ᱡᱚᱲᱟᱣ ᱟᱠᱟᱱᱟ᱾ ᱡᱚᱛᱚ ᱞᱮᱠᱟᱱ ᱧᱩᱜ ᱠᱟᱱᱟᱜ ᱨᱮᱱᱟᱜ ᱜᱩᱱ ᱠᱚ ᱫᱚ ᱟᱭᱢᱟ ᱪᱤᱛᱟᱹᱨ, ᱩᱰᱟᱹᱱ ᱪᱤᱱᱦᱟᱹ ᱞᱮᱠᱟᱱ ᱚᱞ ᱟᱨ ᱠᱚᱠᱴᱮᱞ ᱵᱮᱱᱟᱣ ᱰᱟᱦᱟᱨ ᱞᱮᱠᱟᱱ ᱮᱢᱮᱞ ᱪᱤᱛᱟᱹᱨ ᱠᱚ ᱛᱮ ᱩᱫᱩᱜ ᱟᱠᱟᱱᱟ᱾ ᱟᱭᱢᱟ ᱯᱟᱦᱴᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱟᱭᱢᱟ ᱨᱚᱝ ᱯᱷᱚᱭᱤᱞ, ᱵᱷᱮᱜᱟᱨ ᱞᱟᱠᱷᱚᱨ, ᱱᱚᱠᱥᱟ ᱟᱨ ᱩᱥᱩᱞ ᱪᱤᱱᱦᱟᱹ ᱛᱮ ᱥᱟᱯᱲᱟᱣ ᱟᱠᱟᱱᱟ᱾
The Recognition
About the A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Propeller ᱪᱤᱱᱦᱟᱹ ᱠᱚ ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Propeller ᱪᱤᱱᱦᱟᱹ ᱠᱚ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Propeller is a collection of spirits from various parts of the world, associated by the theme of air travel, which appeals to male customers and reflects quality and experience. The collection becomes easy to identify because of the character of pilot traveller. His stories are reflected in the illustrations and tell about every beverage's origin country. Features of each sort of beverage are exposed through numerous illustrations, inscriptions resembling aviation badges and sketches serving as cocktail recipes. Multifaceted design is complemented with various tones of coloured foil, different lacquers, patterns and embossing.
- Dimensions & Packaging
- Capacity: 500 ml. Dimensions: 75 (w) x 295 (h) mm.
- Tags
- Propeller, label, rum, gin, aviation, pilot, illustrations, package design, Stumbras, Studija Creata
- Production Technology
- Flexo printing, cold foil, glossy and matt varnish, embossing.
- Design Challenge
- To create a unified range of associated products, while at the same time emphasizing the distinctiveness and individual features of each of them.
- Research
- Personal aviation experience of the creative team served for a research. "Flying a hot air balloon I have met a lot of wonderful inspiring people. I embodied them in the character of Propeller’s pilot." says designer and hot air balloon pilot Asta Kaušpėdaitė.
- Inspiration
- Flight. Journey. Stories… fabulous stories which blur the line between reality and fantasy.
- Project Duration
- Started in 2013, the collection will be expanded with other beverages.
- Operation Flow
- The theme of air travel, exposed through numerous illustrations and other eye-catching details, invites the consumer to examine the product closely and get involved into a play of imagination, inspires for discoveries of new flavours and blends. Varying recipes sketches offer possible ways of enjoying the product.
- Team Members
- Asta Kauspedaite (Designer, "Studija CREATA")
Rimas Valeikis (Illustrator)
Jurate Paulauskiene (Product development department manager, "Stumbras")
Kestutis Poniskaitis (Designer, "Studija CREATA") - Image Credits
- Edgaras Marozas
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