Mao Ming and Yao Dabin ᱨᱮᱱᱟᱜ Sparkling Juice ᱡᱟᱸᱦᱟᱨᱤ ᱠᱟᱹᱢᱤ: ᱫᱟᱹᱨᱩ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2020 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2020
Sparkling Juice ᱡᱟᱸᱦᱟᱨᱤ ᱠᱟᱹᱢᱤ: ᱫᱟᱹᱨᱩ ᱯᱮᱠᱮᱡᱤᱝ
Mao Ming and Yao Dabin ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Beijing Platinum Tiande Trading Co., Ltd.
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#86414 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Sparkling Juice ᱡᱟᱸᱦᱟᱨᱤ ᱠᱟᱹᱢᱤ: ᱫᱟᱹᱨᱩ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱥᱯᱟᱨᱠᱮᱞᱤᱝ ᱡᱩᱥ ᱢᱮᱱᱟᱜ-ᱟ ᱢᱤᱡᱦᱟᱸ ᱫᱟᱹᱨᱩ ᱛᱮ ᱪᱚᱞ ᱟᱹᱢᱤᱡ ᱴᱚᱡᱚ ᱫᱟᱹᱨᱩ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟᱭ ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮ ᱞᱮᱵᱮᱞ ᱟᱨ ᱠᱟᱸᱪ ᱵᱚᱛᱚᱞ ᱨᱮᱭᱟᱜ ᱨᱩᱯ ᱫᱚ ᱢᱤᱫᱴᱟᱝ ᱠᱟᱱᱟ ᱾ ᱵᱮᱵᱷᱮᱞᱰ ᱞᱮᱵᱮᱞ ᱫᱚ ᱵᱚᱛᱚᱞ ᱨᱮᱭᱟᱜ ᱠᱟᱨᱮᱰ ᱠᱚᱴᱷᱟ ᱠᱷᱚᱱ ᱚᱞ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱢᱤᱫ ᱠᱚᱴᱷᱮᱡ ᱠᱩᱲᱤ ᱞᱮᱵᱮᱞ ᱫᱚ ᱡᱩᱥ ᱨᱮᱭᱟᱜ ᱥᱟᱹᱫ ᱠᱚ ᱩᱫᱩᱜ ᱠᱟᱫᱼᱟ ᱾ ᱴᱤᱠᱟᱹ ᱴᱤᱠᱟᱹ ᱪᱤᱛᱟᱹᱨ ᱠᱟᱛᱮ ᱯᱩᱭᱚᱨ ᱡᱟᱱᱟᱣᱨ ᱠᱚ ᱫᱚ ᱩᱫᱩᱜ ᱠᱟᱱᱟ- ᱯᱷᱞᱮᱢᱤᱝᱜᱚ, ᱪᱤᱛᱟ, ᱡᱤᱨᱟᱯ ᱟᱨ ᱠᱟᱴᱷᱟᱴᱷᱟᱨ, ᱚᱠᱛᱚ ᱡᱟᱦᱟᱸᱠᱚ ᱟᱛᱟᱨ ᱮᱴᱟᱜ ᱦᱟᱦᱴᱟᱲ ᱞᱟᱹᱜᱤᱫ ᱦᱟᱛ ᱵᱟᱲᱟᱭ ᱠᱚᱭᱟᱜ ᱠᱟᱱᱟ- ᱞᱟᱭᱤᱢ, ᱯᱟᱥᱟᱱ ᱯᱷᱩᱨᱩᱴ, ᱥᱴᱨᱚᱵᱮᱨᱤ ᱟᱨ ᱞᱤᱪᱤ ᱾ ᱱᱚᱶᱟ ᱵᱚᱛᱚᱞ ᱨᱮ ᱒᱙᱐ ᱢᱤᱞᱤᱞᱤᱴᱚᱨ ᱡᱩᱥ ᱮᱴᱦᱚᱵᱚᱜ ᱠᱟᱱᱟ, ᱟᱨ ᱟᱭᱢᱟ ᱫᱚ ᱒᱐ ᱥᱮᱸᱴᱤᱢᱤᱴᱚᱨ ᱦᱮᱸᱫᱮ ᱠᱟᱱᱟ ᱾ ᱞᱮᱵᱮᱞ ᱨᱮ ᱩᱬᱩ ᱨᱩᱯᱟ ᱪᱷᱟᱯᱟ (ᱦᱚᱴ ᱥᱤᱞᱵᱷᱚᱨ ᱯᱨᱤᱸᱴᱤᱝ) ᱟᱨ ᱮᱢᱵᱚᱥᱤᱝ ᱵᱮᱵᱷᱟᱨ ᱦᱩᱭᱩᱜ ᱟᱠᱟᱱᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Sparkling Juice ᱡᱟᱸᱦᱟᱨᱤ ᱠᱟᱹᱢᱤ: ᱫᱟᱹᱨᱩ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Sparkling Juice ᱡᱟᱸᱦᱟᱨᱤ ᱠᱟᱹᱢᱤ: ᱫᱟᱹᱨᱩ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The product name is "Sparkling Juice". The project is a packaging design for a bubble water drink. The design combines the label with the shape of the bottle. The beveled label is a good indication of the curvature of the bottle. At the same time, the small fruit label reminds the taste of the juice. The design of the packaging illustrations cleverly applies a combination of animal images and fruit images, which makes life interesting and highlights the brand's theme.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- 290ml/20cm/Glass bottle/Glass bottle label
- ᱴᱮᱜ ᱠᱚ
- Juice, glass bottle, packaging, illustration
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The design includes: glass bottle design, glass bottle design.
Printing process: hot silver, bump - ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- This Sparkling Juice is packaged in glass bottles. Its label design has a distinctly inclined curvature that makes the shape of the glass bottle look more beautiful. At the same time, this also makes it difficult to label. The company therefore adjusted the labeling water flow line and finally solved the problem.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- The design team designed the shape of the glass bottle and the product label. Make the project consistent with the characteristics of bubble aquatic products. Highlights the fresh, interesting concept of the product. Since its launch, it has been well received.
- ᱯᱨᱮᱨᱚᱱᱟ
- The packaging design uses hand-drawn illustrations. Four different animals were created: flamingos, leopards, giraffes and chameleons. And four different fruits: lime, passion fruit, strawberry, lychee. The animals in the label stretched their heads forward and wanted to touch the fruit labels in the juice. This packaging design makes the product more interesting. And welcomed by young people.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project began in October 2018 and ended in February 2019.
Location: Zhejiang, China. - ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- Glass bottle design, label design, label graphic design, printing process design, market testing.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Mao Ming
Yao Dabin
Li Qian - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Image #1: Creator Mao ming
Image #2: Creator Mao ming
Image #3: Creator Mao ming
Image #4: Creator Mao ming
Image #5: Creator Mao ming
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
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ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
