ᱵᱤᱥᱚᱭ ᱨᱮ ᱪᱟᱞᱟᱜ ᱢᱮ
Yufeng Li and Xuan Zhang ᱨᱮᱱᱟᱜ Huge Love ᱯᱟᱠᱤᱝ ᱵᱟᱠᱥᱟ

Yufeng Li and Xuan Zhang ᱨᱮᱱᱟᱜ Huge Love ᱯᱟᱠᱤᱝ ᱵᱟᱠᱥᱟ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2020 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾


ᱞᱚᱦᱟᱯᱮᱠᱮᱡᱤᱝ· 2020

Huge Love ᱯᱟᱠᱤᱝ ᱵᱟᱠᱥᱟ

Yufeng Li and Xuan Zhang ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: Huge Love

ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

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ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ

#86630 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

Huge Love ᱯᱟᱠᱤᱝ ᱵᱟᱠᱥᱟ ᱵᱟᱵᱚᱛ ᱛᱮ

ᱦᱚᱴᱤᱧ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱡᱚᱣᱟᱱ ᱦᱚᱲ ᱠᱚᱣᱟᱜ ᱪᱤᱠᱟᱹᱬ ᱪᱚᱞᱚᱱ ᱥᱟᱶ ᱢᱮᱥᱟᱜ ᱦᱩᱭᱩᱜ ᱢᱟᱸ᱾ ᱡᱚᱣᱟᱱ ᱦᱚᱲ ᱪᱮᱫ ᱠᱷᱚᱱ ᱠᱚ ᱨᱟᱹᱥᱠᱟᱹᱜ-ᱟ? ᱩᱱᱠᱩ ᱨᱟᱹᱥᱠᱟᱹ ᱡᱤᱭᱚᱱ ᱪᱟᱞᱟᱜ ᱠᱚ ᱯᱟᱸᱡᱟᱭᱟ ᱟᱨ ᱥᱟᱫᱷᱟᱨᱚᱱ ᱪᱤᱠᱟᱹᱬ ᱠᱚ ᱠᱩᱥᱤᱭᱟᱜ-ᱟ᱾ ᱚᱱᱟ ᱥᱟᱶᱛᱮ ᱱᱤᱡᱚᱨᱟᱜ ᱪᱤᱱᱦᱟᱹ ᱠᱚ ᱯᱟᱸᱡᱟᱭᱟ ᱟᱨ ᱱᱟᱶᱟ ᱠᱟᱹᱢᱤ ᱠᱚ ᱦᱤᱸᱥ ᱞᱟᱹᱜᱤᱫ ᱫᱟᱹᱲ ᱠᱚ ᱫᱟᱲᱮᱭᱟᱜ-ᱟ᱾ ᱚᱱᱟᱛᱮ, ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱥᱮᱱᱤᱴᱟᱨᱤ ᱱᱟᱯᱠᱤᱱ ᱤᱱᱰᱟᱥᱴᱨᱤ ᱨᱮᱭᱟᱜ ᱢᱟᱨᱮ ᱦᱚᱴᱤᱧ ᱪᱚᱞᱚᱱ ᱵᱷᱟᱹᱸᱜᱤ ᱠᱟᱛᱮ, ᱰᱷᱮᱨ ᱥᱟᱫᱷᱟᱨᱚᱱ ᱟᱨ ᱨᱟᱹᱥᱠᱟᱹᱭᱟᱜ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱᱟ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Huge Love ᱯᱟᱠᱤᱝ ᱵᱟᱠᱥᱟ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Huge Love ᱯᱟᱠᱤᱝ ᱵᱟᱠᱥᱟ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
The product is aimed at young consumers, and the packaging design should conform to the aesthetic style of young people. What do young people care about? After a lot of market research, they pursue a fun lifestyle and like simple aesthetics. At the same time pursue individuality and dare to try to accept new things.

Therefore, the design breaks the original packaging style of the sanitary napkin industry, which is more concise and interesting. Beginning to shift from focusing on market consistency to respecting young people's aesthetic standards, consumer needs, and beginning to respect their aesthetic standards and personal needs.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
Width 75mm x Depth 32mm x Height 80mm
ᱴᱮᱜ ᱠᱚ
Love, Packaging, Fashion, Daily use, Life
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
Requires special printing paper and process support, using the right die.
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
A large number of market research and data analysis. Printing technology is combined with production cost control.
ᱜᱚᱵᱮᱥᱚᱱᱟ
Through market research to analyze the shortcomings of similar product packaging design, consumer preferences, and develop picture style according to their preferences. Learn about the paper and cost of the printing house and consider the manufacturing process based on actual conditions.
ᱯᱨᱮᱨᱚᱱᱟ
During the design process, it suddenly rained outside the window. It heard the ticking sound and looked at the washed leaves. It records the beautiful scenery of this moment. When it came back to the computer, it suddenly thought that perhaps a combination of rain and cloud could be used to show the characteristics of the product.
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
The project started in Shenzhen in November 2018 and completed in March 2019.
ᱠᱟᱹᱢᱤ ᱦᱚᱨ
This product is a packaging box for women. It is made of thick cardboard combined with special paper. The graphics are made of hot stamping and hot silver. The box is long and open from the top. It is in line with the female aesthetic and the graphics are bright. The illustration creates an interactive experience with the product and the woman!
ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
Li Yufeng
Zhang Xuan

ᱥᱯᱚᱱᱥᱚᱨᱰ

Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ

ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾

ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱢᱟᱨᱟᱝ ᱪᱤᱱᱦᱟᱹ ᱦᱟᱛᱟᱣ ᱞᱟᱹᱠᱛᱤᱭᱟᱜᱼᱟ

A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱫᱚ ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱞᱟᱜᱤᱫ ᱢᱤᱫ ᱟᱱᱛᱚᱨᱡᱟᱛᱤᱭ, ᱡᱩᱨᱤ ᱵᱤᱪᱟᱨ ᱠᱟᱱ ᱢᱟᱱ ᱠᱟᱱᱟ᱾ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱨᱮ ᱵᱷᱟᱜ ᱞᱮ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ ᱞᱟᱜᱤᱫ ᱡᱚᱜᱽᱭᱟᱛᱟ ᱨᱮᱱᱟᱜ ᱪᱤᱱᱦᱟᱹ, ᱱᱟᱢ, ᱢᱟᱱ ᱟᱨ ᱯᱨᱪᱟᱨ ᱧᱟᱢ ᱞᱟᱜᱤᱫ᱾ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱞᱟᱜᱤᱫ ᱱᱚᱢᱤᱱᱮᱴ ᱠᱟᱛᱮ ᱢᱟᱱ ᱟᱠᱟᱱ A' ᱰᱤᱡᱟᱭᱱ ᱯᱩᱨᱟᱥᱠᱟᱨ ᱞᱟᱜᱤᱫ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱢᱮ᱾

ᱱᱚᱢᱤᱱᱮᱴ