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Fanwu Xiangyin Tea ᱪᱟ ᱯᱮᱠᱮᱡᱤᱝ (ᱪᱟ ᱥᱟᱡᱟᱣ ᱰᱤᱡᱟᱭᱤᱱ) by Wen Liu and Bo Zheng

Fanwu Xiangyin Tea ᱪᱟ ᱯᱮᱠᱮᱡᱤᱝ (ᱪᱟ ᱥᱟᱡᱟᱣ ᱰᱤᱡᱟᱭᱤᱱ) by Wen Liu and Bo Zheng is a highly esteemed winner of the very prestigious 2020 A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.


ᱥᱳᱱᱟᱯᱮᱠᱮᱡᱤᱝ· 2020

Fanwu Xiangyin Tea ᱪᱟ ᱯᱮᱠᱮᱡᱤᱝ (ᱪᱟ ᱥᱟᱡᱟᱣ ᱰᱤᱡᱟᱭᱤᱱ)

by Wen Liu and Bo Zheng

Client: Shenzhen Oracle Creative Design Co., Ltd

A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category

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Verified Award Winner

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Colors

The Design

About Fanwu Xiangyin Tea ᱪᱟ ᱯᱮᱠᱮᱡᱤᱝ (ᱪᱟ ᱥᱟᱡᱟᱣ ᱰᱤᱡᱟᱭᱤᱱ)

ᱯᱷᱟᱱᱣᱩ ᱥᱤᱭᱟᱝᱭᱤᱱ ᱪᱟ ᱫᱚ ᱪᱤᱱ ᱨᱮᱱᱟᱜ ᱭᱩᱱᱟᱱ ᱯᱚᱱᱚᱛ ᱨᱮᱭᱟᱜ ᱥᱤᱥᱩᱣᱟᱝᱵᱟᱱᱟ ᱠᱷᱚᱱ ᱦᱮᱡᱟᱜ ᱯᱩᱭᱮᱨ ᱪᱟ ᱞᱟᱹᱜᱤᱫ ᱛᱮ ᱛᱮᱭᱟᱨᱟᱜ ᱢᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱨᱮᱭᱟᱜ ᱪᱤᱛᱟᱹᱨ ᱫᱚ ᱦᱟᱹᱛᱤ ᱵᱚᱦᱚᱜ ᱞᱮᱠᱟᱛᱮ ᱛᱮᱭᱟᱨᱟᱜ ᱠᱟᱱᱟ ᱟᱨ ᱚᱱᱟ ᱨᱮ ᱪᱟ ᱵᱟᱜᱟᱱ, ᱪᱟ ᱫᱟᱨᱮ, ᱪᱟ ᱦᱟᱞᱚᱜ ᱦᱚᱲ ᱟᱨ ᱭᱩᱱᱟᱱ ᱨᱮᱭᱟᱜ ᱡᱤᱭᱟᱹᱞᱤ ᱠᱚ ᱢᱮᱥᱟ ᱜᱮᱭᱟ ᱾ ᱵᱟᱦᱨᱮ ᱵᱟᱠᱚᱥ ᱫᱚ ᱚᱛᱟᱭᱟᱜ ᱠᱟᱛᱷ ᱡᱤᱱᱤᱥ ᱛᱮ ᱛᱮᱭᱟᱨᱟᱜ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱫᱚᱦᱲᱟ ᱵᱟᱭ ᱛᱮᱭᱟᱨᱚᱜᱼᱟ, ᱡᱤᱭᱚᱱᱚᱜᱟᱱ ᱟᱨ ᱡᱮᱜᱮᱛ ᱥᱟᱶᱛᱮ ᱥᱩᱛᱩᱨ ᱠᱟᱱᱟ ᱾ ᱵᱟᱠᱚᱥ ᱫᱚ ᱦᱟᱞᱠᱟ ᱟᱨ ᱟᱹᱰᱤ ᱟᱞᱜᱟ ᱛᱮ ᱤᱫᱤ ᱟᱹᱜᱩ ᱦᱩᱭᱩᱜᱼᱟ ᱾ ᱪᱟ ᱫᱚ ᱢᱤᱫ ᱦᱮᱸᱰᱮᱞ ᱛᱟᱦᱮᱸᱱ ᱢᱮᱰ ᱪᱟᱹᱴᱤ ᱨᱮ ᱫᱚᱦᱚᱜ ᱠᱟᱱᱟ, ᱟᱨ ᱪᱟ ᱪᱟᱵᱟ ᱛᱟᱭᱚᱢ ᱚᱱᱟ ᱪᱟᱹᱴᱤ ᱫᱚ ᱫᱚᱦᱲᱟ ᱵᱮᱵᱷᱟᱨ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱯᱟᱹᱦᱤᱞ ᱨᱮᱭᱟᱜ ᱪᱟ ᱞᱟᱠᱪᱟᱨ ᱱᱮᱛᱟᱨᱟᱜ ᱨᱩᱯ ᱛᱮ ᱩᱫᱩᱜᱟ ᱟᱨ ᱡᱮᱜᱮᱛ ᱥᱟᱶᱛᱮ ᱨᱮᱭᱟᱜ ᱪᱮᱛᱟᱣ ᱜᱚᱲᱚ ᱮᱢᱟᱜᱼᱟ ᱾

The Recognition

About the A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ

Fanwu Xiangyin Tea ᱪᱟ ᱯᱮᱠᱮᱡᱤᱝ (ᱪᱟ ᱥᱟᱡᱟᱣ ᱰᱤᱡᱟᱭᱤᱱ) ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Fanwu Xiangyin Tea ᱪᱟ ᱯᱮᱠᱮᱡᱤᱝ (ᱪᱟ ᱥᱟᱡᱟᱣ ᱰᱤᱡᱟᱭᱤᱱ) ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Fanwu Xiangyin Old Tree Tea is Pu'er tea from Xishuangbanna of Yunnan. The illustration is the shape of the elephant's head which combines with tea gardens, tea trees, tea leaves pickers, and animals of Yunnan. The compressive wood material for the outside box is degradable and eco-friendly. The outside box is light and convenient to carry.
Dimensions & Packaging
The box has a length of 14cm, a width of 14cm and a height of 26cm. The can has a diameter of 8.5cm and a height of 19cm.
Tags
Fanwu, Elephant, Tea, Wood chips, Old Tree
Production Technology
The outside box adopts a compressive wood material non-polluting, degradable and eco-friendly. The tea jar is made of metal material, can not only store tea well but can be used secondly.
Design Challenge
The design process was kind of troublesome because of the technical difficulty and cost. Moreover, the designers want to remind the environmental awareness of people through the design.
Research
Nowadays, people are more materialistic and pursue a high quality of lifestyles and spirits. Tea has been considered as a traditional Chinese drink since ancient time. And the tea culture in China is profound. Designers needed to think about how to turn a traditional tea culture into a contemporary idea.
Inspiration
The project is inspired by the unique geographical environment of Yunnan's production areas. The designers have used the elements of Yunnan's tea gardens, tea trees, tea pickers, and precious animals in the design. The packaging design looks like an elephant's head and presents an ecologically harmonious idea.
Project Duration
The project began in September 2018 in Shenzhen, China, and was completed in November 2018 in Shenzhen, China.
Operation Flow
The use of eco-friendly wood material for the outside box is non-polluting and degradable; The portable handle design for the tea jar is easy to carry.
Team Members
Designer: Wen Liu
Designer: Bo Zheng
Designer: Weijie Kang
Image Credits
Image #1: Creator Wen Liu, Fanwu Xiangyin Tea, 2018
Image #1: Creator Bo Zheng, Fanwu Xiangyin Tea, 2018
Image #1: Creator Weijie Kang, Fanwu Xiangyin Tea, 2018

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