1983Asia ᱨᱮᱱᱟᱜ Pagoda ᱠᱚᱨᱯᱚᱨᱮᱴ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2020 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱞᱚᱦᱟᱜᱨᱟᱯᱷᱤᱠ· 2020
Pagoda ᱠᱚᱨᱯᱚᱨᱮᱴ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ
1983Asia ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: 1983Asia
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#86954 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Pagoda ᱠᱚᱨᱯᱚᱨᱮᱴ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱯᱟᱜᱚᱰᱟ ᱢᱮᱱᱛᱮ ᱢᱤᱫ ᱪᱟᱭᱱᱤᱡ ᱯᱷᱚᱲ ᱠᱚᱢᱯᱟᱱᱤ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱠᱚᱨᱯᱚᱨᱮᱴ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱠᱟᱱᱟᱭ ᱾ ᱱᱚᱶᱰᱮ ᱵᱟᱨ ᱦᱚᱱᱚᱠ ᱢᱟᱥᱠᱚᱴ ᱛᱟᱭᱚᱢ ᱛᱮ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱᱟ, ᱚᱠᱟ ᱡᱟᱦᱟᱱ ᱯᱮᱱᱥᱤᱞ ᱛᱮ ᱫᱨᱟᱯᱷᱴ ᱠᱟᱛᱮ ᱮᱴᱟᱜ ᱠᱟᱱᱟ ᱟᱨ ᱛᱟᱭᱚᱢ ᱛᱮ ᱰᱤᱡᱤᱴᱟᱞ ᱰᱤᱡᱟᱭᱤᱱ ᱥᱚᱯᱴᱣᱮᱭᱟᱨ ᱠᱚ ᱥᱟᱶᱛᱮ ᱴᱷᱤᱠ ᱟᱠᱟᱱᱟ ᱾ ᱦᱚᱱᱚᱠ ᱠᱚ ᱡᱷᱤᱡᱷᱤ ᱟᱠᱟᱱᱟ ᱪᱮᱫᱟᱜ ᱠᱮ ᱪᱟᱭᱱᱤᱡ ᱥᱚᱬᱚᱠᱚᱛᱤ ᱨᱮ ᱚᱱᱟ ᱟᱡ ᱯᱷᱚᱲ ᱥᱟᱶᱛᱮ ᱡᱩᱲᱟᱹᱣ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱚᱱᱟ ᱥᱟᱶᱛᱮ ᱟᱨᱦᱚᱸ ᱡᱷᱤᱭᱟᱹᱱ ᱨᱮᱭᱟᱜ ᱟᱨ ᱡᱩᱝ ᱨᱮᱭᱟᱜ ᱪᱤᱱᱦᱟᱹ ᱠᱚ ᱠᱟᱱᱟ ᱾ ᱢᱟᱥᱠᱚᱴ ᱠᱚ ᱯᱩᱱ ᱨᱟᱲᱟ ᱛᱮᱭᱟᱜ ᱴᱟᱲᱟᱝ ᱛᱟᱲᱟᱝ ᱠᱟᱱᱟ, ᱟᱨ ᱢᱤᱫ ᱢᱤᱫ ᱢᱚᱱ ᱨᱮᱭᱟᱜ ᱚᱠᱛᱚ ᱨᱮ ᱚᱠᱟ ᱪᱮᱛᱟᱱ ᱨᱮ ᱯᱷᱩᱞ ᱠᱚ ᱢᱮᱱᱟᱜᱼᱟ ᱚᱱᱟ ᱦᱚᱸ ᱵᱚᱫᱚᱞ ᱠᱟᱱᱟ ᱾ ᱨᱚᱸᱜ ᱠᱚ ᱯᱷᱩᱞ ᱠᱚ, ᱨᱟᱲᱟ ᱠᱚ ᱟᱨ ᱚᱲᱚᱠᱟᱜ ᱟᱛ ᱥᱟᱶᱛᱮ ᱡᱩᱲᱟᱹᱣ ᱠᱟᱱᱟ ᱾ ᱪᱷᱟᱯᱟ ᱨᱮ ᱟᱞᱴᱨᱟᱣᱟᱭᱚᱞᱮᱴ ᱠᱳᱴᱤᱝ ᱟᱨ ᱦᱳᱴ ᱥᱴᱮᱢᱯᱤᱝ ᱵᱮᱵᱷᱟᱨ ᱠᱟᱱᱟ ᱾ ᱮᱥᱮᱸ ᱠᱟᱱᱟ ᱮᱥᱤᱭᱟᱱ ᱥᱚᱬᱚᱠᱚᱛᱤ ᱠᱮ ᱯᱨᱟᱠᱩᱨᱛᱤᱭᱟᱜ ᱡᱤᱣᱚᱱ ᱛᱮ ᱥᱚᱢᱟᱱ ᱮᱢ ᱠᱟᱛᱮ ᱩᱫᱩᱜ ᱮᱢ ᱞᱟᱹᱜᱤᱫ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Pagoda ᱠᱚᱨᱯᱚᱨᱮᱴ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Pagoda ᱠᱚᱨᱯᱚᱨᱮᱴ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Pagoda is a fruit industry enterprise, as designer of their brand and mascot. 1983ASIA developed main characters based on unique Chinese culture. The characters are respectful of natural life and the gifts provided by nature. For example, monkey and peach have close natural relationship in Chinese culture. The unique color use and mascot design in this project were generated from Chinese culture.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- UV, hot stamping
- ᱴᱮᱜ ᱠᱚ
- Package design, totem, traditional culture, Asian design, fruits
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- 1983ASIA designed mascot graphic (the monkeys) from pencil draft. There are many monkey characters within the industry, and what 1983ASIA designed is not blindly follow mainstream ideas. 1983ASIA combined unique and aesthetic ideas, and transferred the draft on softwares such as AI and PS. The colour in this project is impressive because it carries deep meaning elements such as flowers, seasons and natural so on. Those elements expressed by printing technology such as UV.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The Pagoda brand includes three aspects which give a window into its products for the consumer. From product, to living and concept, these three dimensions explain how Pagoda respects the environment, looks after the land, and builds up an ecosystem which focuses on its costumers. Those dimensions above all need to be delivered to customers smoothly rather than force them to believe. Even there were many elements, however, 1983ASIA developed two cute and lovely characters to help the brand demonstrate those ideas.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Chinese symbol and totem research
- ᱯᱨᱮᱨᱚᱱᱟ
- Pagoda is a Chinese enterprise which produce fruits. 1983ASIA did research in Chinese culture and semiology, and choose monkey as mascot character. Fruits are correlated with the monkey. Monkey symbolizes wisdom and courage in China. As Asian designers, 1983ASIA wants to show world the beauty of Asian culture through design methods.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- this project finished in end of 2017 in Shenzhen China
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- Monkeys are correlated with the fruits, in this project, they dance in each of the four seasons, and flowers change with emotion. Grass and wood represent the seasons and flowers look forward to producing their fruits. Flowers are the symbol of a happy life, and also the expectation that nature harvest fruit. In a farming society, people use dance to communicate with the heavens and the earth, praying for a natural abundance every year, which has become popular around the world. 1983ASIA turned this joyful and beautiful art form into a part of farming aesthetics.
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- 1983ASIA
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Yao
Susu
Fang Yu Qing
Jemay Ho
Zhou Xiao Jie - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- 1983ASIA
ᱥᱯᱚᱱᱥᱚᱨᱰ
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