ᱵᱤᱥᱚᱭ ᱨᱮ ᱪᱟᱞᱟᱜ ᱢᱮ
1983Asia ᱨᱮᱱᱟᱜ Yau Sik San ᱨᱮᱵᱽᱨᱟᱸᱰᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ

1983Asia ᱨᱮᱱᱟᱜ Yau Sik San ᱨᱮᱵᱽᱨᱟᱸᱰᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2020 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾


ᱞᱚᱦᱟᱜᱨᱟᱯᱷᱤᱠ· 2020

Yau Sik San ᱨᱮᱵᱽᱨᱟᱸᱰᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ

1983Asia ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: 1983Asia

ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

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#86955 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

Yau Sik San ᱨᱮᱵᱽᱨᱟᱸᱰᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱵᱟᱵᱚᱛ ᱛᱮ

ᱭᱟᱩ ᱥᱤᱠ ᱥᱟᱱ ᱚᱠᱟ ᱠᱩᱟᱸᱝᱰᱚᱝ ᱡᱟᱹᱛᱤ ᱡᱚᱝ ᱵᱨᱮᱸᱰ ᱞᱟᱹᱜᱤᱛ ᱵᱮᱱᱟᱣ ᱠᱟᱱᱟ ᱨᱮᱵᱽᱨᱟᱸᱰᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟᱭ ᱾ ᱱᱚᱶᱟ ᱯᱚᱨᱤᱪᱚᱭ ᱨᱟᱶᱲᱟ "ᱡᱚᱝ ᱚᱯ ᱠᱩᱠᱟᱨᱤ" ᱨᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ, ᱪᱤᱱ ᱠᱤ ᱢᱩᱪᱟᱹᱛ ᱪᱤᱱ ᱵᱤᱥᱶᱟᱥ ᱠᱷᱚᱱ ᱢᱤᱫ ᱢᱩᱨᱛᱤ ᱡᱟᱦᱟᱸ ᱠᱟᱯᱲᱟ, ᱡᱚᱢ, ᱵᱷᱟᱜᱭ ᱟᱨ ᱡᱤᱣᱚᱱ-ᱠᱟᱞ ᱥᱟᱶᱛᱮ ᱡᱩᱲᱟᱶ ᱟᱠᱟᱱᱟ ᱾ ᱪᱤᱱ ᱠᱟᱞᱤᱜᱨᱟᱯᱷᱤ ᱵᱮᱵᱷᱟᱨ ᱦᱩᱭ ᱟᱠᱟᱱᱟ ᱵᱨᱮᱸᱰ ᱧᱩᱛᱩᱢ ᱞᱟᱹᱜᱤᱛ, ᱡᱟᱦᱟᱸ ᱠᱩᱟᱸᱝᱰᱚᱝ ᱨᱮᱭᱟᱜ ᱟᱲᱟᱹᱜ ᱪᱤᱱᱦᱟᱹ ᱩᱫᱩᱜ ᱦᱩᱭ ᱠᱟᱱᱟ ᱾ ᱯᱟᱨᱚᱢᱯᱚᱨᱤᱠ ᱨᱚᱝ ᱡᱩᱲᱟᱶ ᱡᱟᱦᱟᱸ ᱪᱤᱛᱟᱹᱨ ᱨᱩᱯ ᱠᱚ ᱥᱚᱦᱚᱫ ᱮᱢᱚᱜ ᱠᱟᱱᱟ ᱾ ᱯᱮᱠᱮᱡᱤᱝ ᱛᱮᱭᱟᱨ ᱦᱩᱭ ᱟᱠᱟᱱᱟ ᱚᱴᱮᱠ ᱠᱟᱜᱚᱡ ᱪᱷᱟᱯᱟᱭ, ᱭᱩᱣᱤ, ᱠᱩᱥᱤ ᱠᱟᱴᱟ, ᱨᱤᱭᱮᱠᱴᱤᱵ ᱪᱷᱟᱯᱟᱭ ᱟᱨ ᱦᱟᱴ ᱥᱴᱟᱢᱯᱤᱝ ᱛᱮ ᱾ ᱩᱫᱮᱥ ᱠᱟᱱᱟ ᱡᱚᱢ ᱠᱩᱲᱤ ᱨᱮᱭᱟᱜ ᱜᱩᱱ ᱫᱚ ᱡᱟᱹᱛᱤ ᱠᱟᱛᱷᱟ ᱛᱮ ᱩᱫᱩᱜ ᱮᱢ ᱠᱟᱛᱮ ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Yau Sik San ᱨᱮᱵᱽᱨᱟᱸᱰᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Yau Sik San ᱨᱮᱵᱽᱨᱟᱸᱰᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
This branding design project based on a great ambition which is to bring essence of Guangdong cuisines to each diner. 1983ASIA developed God of Cookery from ancient Chinese spirit, which is packed with clothing food, luck and longevity. Also, 1983ASIA designed Yau sik san by using Chinese calligraphy to express the regional feature. The most unique point in the project is the characters were based on Guangdong regional culture.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
Specialty paper printing, UV, embroidery, reactive printing and hot stamping
ᱴᱮᱜ ᱠᱚ
Package design, food, traditional culture, Asian design
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
1983ASIA abstracted the image of God of Cookery from story and combined with Chinese calligraphy. The combination of the Chinese food culture with visual image to impress people, and changed the good flavor slogan into a meaningful story. 1983ASIA designed this project through softwares such as AI and PS, and print by using specialty paper to express the idea.
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
God of cookery is a virtual role but known by most of people, therefore the challenge was design a visual image of God of cookery and make people understand the image.
ᱜᱚᱵᱮᱥᱚᱱᱟ
Chinese traditional culture
ᱯᱨᱮᱨᱚᱱᱟ
Chinese ancient spirit God of Cookery are the inspiration source for our design this time. Also, the brand invite Mr. Tsai Lan, as known as God of Cookery in this generation, to serve as food supervisor. This can be said to complement each other and highlight the charm of food culture.
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
When most people think about the food brand, they will try to impress people from the taste perspective or material quality. However, Tsai Lan serve as Yau sik san food supervisor, which help us find a new perspective to transform the ideas to people. We connected God of cookery and Professional cook of Guangdong Food to complement each other, which make people feel trust in this brand.
ᱠᱟᱹᱢᱤ ᱦᱚᱨ
This project has religious insight to impress people, which is a new perspective to express the quality of product. Many people believe Polytheism in Asia, therefore the image of God of cookery with traditional color combination bring the information to people.
ᱯᱮᱴᱮᱱᱴ ᱠᱚ
1983ASIA
ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
Susu
Yao
Fang Yu Qing
Jemay Ho
Zhou Xiao Jie
He Jing
Li Hong Yu
ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
1983ASIA

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ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ

ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾

ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱢᱟᱨᱟᱝ ᱪᱤᱱᱦᱟᱹ ᱦᱟᱛᱟᱣ ᱞᱟᱹᱠᱛᱤᱭᱟᱜᱼᱟ

A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱫᱚ ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱞᱟᱜᱤᱫ ᱢᱤᱫ ᱟᱱᱛᱚᱨᱡᱟᱛᱤᱭ, ᱡᱩᱨᱤ ᱵᱤᱪᱟᱨ ᱠᱟᱱ ᱢᱟᱱ ᱠᱟᱱᱟ᱾ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱨᱮ ᱵᱷᱟᱜ ᱞᱮ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ ᱞᱟᱜᱤᱫ ᱡᱚᱜᱽᱭᱟᱛᱟ ᱨᱮᱱᱟᱜ ᱪᱤᱱᱦᱟᱹ, ᱱᱟᱢ, ᱢᱟᱱ ᱟᱨ ᱯᱨᱪᱟᱨ ᱧᱟᱢ ᱞᱟᱜᱤᱫ᱾ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱞᱟᱜᱤᱫ ᱱᱚᱢᱤᱱᱮᱴ ᱠᱟᱛᱮ ᱢᱟᱱ ᱟᱠᱟᱱ A' ᱰᱤᱡᱟᱭᱱ ᱯᱩᱨᱟᱥᱠᱟᱨ ᱞᱟᱜᱤᱫ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱢᱮ᱾

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