Diaoyutai ᱢᱩᱲᱩ�placeᱠᱟᱹᱢᱤ: ᱟᱨᱠᱷᱤ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱤᱱ by Jiabo Lu and Kun Luo is a highly esteemed winner of the very prestigious 2020 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2020
Diaoyutai ᱢᱩᱲᱩ�placeᱠᱟᱹᱢᱤ: ᱟᱨᱠᱷᱤ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱤᱱ
Client: Shenzhen Qianhai Phecda Creative Design Co., Ltd.
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
Verify Award Status for #87662The Design
About Diaoyutai ᱢᱩᱲᱩ�placeᱠᱟᱹᱢᱤ: ᱟᱨᱠᱷᱤ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱤᱱ
ᱥᱟᱦᱴᱟ ᱚᱞ: Diaoyutai ᱫᱚ ᱢᱤᱫ ᱩᱪ ᱫᱟᱨᱟᱡ ᱪᱤᱱ ᱟᱨᱠᱷᱤ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱤᱱ ᱠᱟᱱᱟ ᱾ ᱫᱨᱟᱜᱚᱱ ᱪᱤᱛᱟᱹᱨ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱟᱭᱢᱟ ᱫᱤᱱ ᱢᱟᱹᱦᱤᱛ ᱪᱤᱱ ᱨᱮ ᱥᱟᱺᱜᱮ ᱨᱟᱡᱟᱹᱨᱤ ᱪᱤᱛᱟᱹᱨ ᱠᱚ ᱩᱫᱩᱜᱽ ᱠᱮᱫᱟ, ᱚᱱᱟ ᱫᱚ ᱢᱩᱲᱩᱫ ᱥᱟᱡᱟᱣ ᱡᱤᱱᱤᱥ ᱞᱮᱠᱟᱛᱮ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱᱟ ᱾ ᱵᱚᱛᱚᱞ ᱪᱟᱸᱫ ᱫᱚ ᱟᱹᱰᱤ ᱵᱮᱥ ᱛᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ, ᱟᱨ ᱚᱱᱟᱠ ᱪᱚᱠᱚᱨ ᱨᱩᱯ ᱫᱚ ᱚᱱᱟ ᱡᱮᱰ ᱥᱤᱞ ᱨᱮᱭᱟᱜ ᱫᱟᱜ ᱚᱲᱟᱜ ᱮᱢᱟᱭ ᱡᱟᱦᱟᱸ ᱫᱚ ᱨᱟᱡᱟᱹᱨᱤ ᱡᱚᱨ ᱩᱫᱩᱜᱟᱭ ᱛᱟᱦᱮᱱᱟ ᱾ ᱵᱚᱛᱚᱞ ᱱᱤᱡᱮ ᱫᱚ ᱟᱹᱰᱤ ᱥᱟᱦᱡ ᱛᱟᱦᱮᱸᱱᱟ ᱾ ᱟᱭᱢᱟ ᱥᱟᱡᱟᱣ ᱟᱨ ᱥᱟᱫᱷᱟᱨᱚᱱ ᱥᱟᱦᱴᱟ ᱛᱟᱞᱟᱨᱮ ᱨᱮᱭᱟᱜ ᱯᱷᱟᱨᱟᱠ ᱫᱚ ᱢᱤᱫ ᱟᱞᱜᱟ ᱪᱤᱱ ᱜᱩᱱ ᱥᱟᱶᱛᱮ ᱢᱤᱫ ᱜᱚᱢᱵᱷᱤᱨ ᱩᱫᱩᱜ ᱛᱮᱭᱟᱨᱟ ᱾ ᱵᱟᱦᱨᱮ ᱨᱮᱭᱟᱜ ᱵᱟᱠᱟᱥ ᱫᱚ ᱫᱚᱦᱟ ᱫᱚᱦᱟ ᱵᱮᱵᱷᱟᱨ ᱫᱟᱲᱮᱭᱟᱜ ᱠᱟᱜᱚᱡ ᱛᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ, ᱟᱨ ᱵᱚᱛᱚᱞ ᱫᱚ ᱯᱩᱨᱟᱹᱱ ᱪᱤᱱ ᱥᱮᱨᱟᱢᱤᱠ ᱛᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱾
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Diaoyutai ᱢᱩᱲᱩ�placeᱠᱟᱹᱢᱤ: ᱟᱨᱠᱷᱤ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱤᱱ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Diaoyutai ᱢᱩᱲᱩ�placeᱠᱟᱹᱢᱤ: ᱟᱨᱠᱷᱤ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱤᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a high-end Chinese wine. His name originated in ancient China. designer chose the Dragon pattern that represents the highest image of ancient China as the main element in the design. design uses a contrast between traditional and simple. In this way, the cap design is extremely full, and the bottle design is very simple. This contrast method shows a very solemn visual image, and has a unique Chinese style, which is more suitable for the drinking occasion of the product.
- Dimensions & Packaging
- Width 145mm x Depth 115mm x Height 285mm
- Tags
- liquor, package, wine, Spirits, beverage, Graphics
- Production Technology
- The outer box of this package is made of recyclable paper material, while the bottle is made of traditional Chinese ceramic material. It is environmentally friendly, beautiful and durable.
- Design Challenge
- The texture of wine bottle cap material is the most difficult part of the whole design project. Finally, the designer presents the most special bottle cap in the whole design through various relief details by choosing the process of opening the mould.
- Research
- What kind of graphics can represent the traditional Chinese imperial temperament? How to better embody the traditional Chinese royal style is a problem for designers. Searching for answers in various ancient palace buildings, and collecting various data and pictures, we can draw the conclusion that dragon pattern, auspicious moire pattern and list are the three most direct and effective elements to reflect the traditional Chinese imperial temperament.
- Inspiration
- Dragon is the ancient Chinese royal supreme graphic symbol, its image is mostly strong publicity, how to integrate the chinese ancient royal lowkey introverted temperament, is the most fundamental thinking motive for this design. So the use of the traditional and simple method of comparison, so that the product is simple and orderly.
- Project Duration
- The project started in July 2017 in Beijing and finished in March 2018 in Shenzhen, and received the If Packaging Design Award in Germany in January 2019.
- Operation Flow
- After determining the key points of the design, the designer first determines the initial design model by drawing simple sketches. On the basis of the sketches, the designer continues to deepen. The designer draws the graphics by using computer vector software, and then refines and deepens the graphics through process planning.
- Team Members
- Designer：JIABO LU
Creative Director：KUN LUO - Image Credits
- Designer Jiabo Lu,Diaoyutai,2017
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