Si Te Baijiu ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱟᱨᱡᱟᱹ ᱯᱮᱴᱤᱡ by Wen Liu and Yong Deng is a highly esteemed winner of the very prestigious 2020 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2020
Si Te Baijiu ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱟᱨᱡᱟᱹ ᱯᱮᱴᱤᱡ
Client: Sitir Liqlior Co., Ltd
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
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About Si Te Baijiu ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱟᱨᱡᱟᱹ ᱯᱮᱴᱤᱡ
ᱥᱤ ᱴᱮ ᱵᱟᱭᱡᱤᱭᱩ ᱫᱚ ᱢᱤᱫ ᱪᱤᱱᱤ ᱟᱨᱡᱟᱹ (ᱡᱚᱸ) ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱯᱮᱴᱤᱡ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱯᱮᱴᱤᱡ ᱫᱚ ᱵᱟᱳᱠ�siᱟᱝ ᱵᱟᱦᱟ ᱛᱮ ᱥᱚᱡᱟᱣᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱢᱤᱫ ᱢᱟᱨᱮ ᱪᱤᱱᱤ ᱪᱤᱛᱟᱹᱨ ᱠᱟᱱᱟ ᱟᱨ ᱡᱟᱦᱟᱸᱭᱟᱜ ᱢᱟᱱᱮ ᱫᱚ ᱠᱷᱟᱡᱟᱱᱟ ᱟᱨ ᱡᱤᱭᱚᱱ ᱡᱟᱨᱣᱟᱜ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱪᱤᱛᱟᱹᱨ ᱫᱚ ᱱᱟᱯᱟᱭ ᱯᱩᱨᱟᱹᱵ ᱨᱚᱝ ᱥᱟᱶ ᱢᱮᱥᱟᱹ ᱠᱟᱛᱮ ᱢᱤᱫ ᱱᱟᱶᱟ ᱪᱤᱱᱤ ᱥᱩᱠᱩᱢ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱾ ᱯᱮᱴᱤᱡ ᱫᱚ ᱵᱤᱥᱮᱥ ᱠᱟᱹᱜᱟᱡ ᱟᱨ ᱥᱤᱞᱠ ᱠᱤᱪᱷᱟᱹᱭ ᱛᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ, ᱟᱨ ᱟᱭᱟᱛ ᱥᱮᱡ ᱫᱚ ᱛᱩᱱᱟᱹᱣ ᱠᱟᱹᱢᱤ ᱛᱮ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱᱟ ᱾ ᱡᱤᱱᱤᱥ ᱧᱩᱛᱩᱢ ᱫᱚ ᱢᱤᱫ ᱴᱟᱲᱟᱢ ᱠᱟᱨᱰ ᱨᱮ ᱩᱫᱩᱜᱚᱜ ᱠᱟᱱᱟ ᱾ ᱵᱚᱛᱚᱞ ᱫᱚ ᱥᱮᱨᱟᱢᱤᱠ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱟᱨ ᱦᱩᱭᱩᱜ ᱵᱟᱦᱟ ᱯᱟᱦᱴᱟ ᱢᱮᱱᱟᱜ-ᱟ ᱾ ᱯᱮᱴᱤᱡ ᱫᱚ ᱡᱷᱟᱸᱡ ᱛᱮ ᱑᱖᱕ ᱢᱤᱢᱤ, ᱚᱵᱮᱨ ᱛᱮ ᱑᱓᱕ ᱢᱤᱢᱤ ᱟᱨ ᱩᱥᱩᱞ ᱛᱮ ᱓᱒᱐ ᱢᱤᱢᱤ ᱢᱮᱱᱟᱜ-ᱟ ᱾
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Si Te Baijiu ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱟᱨᱡᱟᱹ ᱯᱮᱴᱤᱡ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Si Te Baijiu ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱟᱨᱡᱟᱹ ᱯᱮᱴᱤᱡ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design conveys a traditional Chinese culture and creates a fresh and delicate new pattern and image. Those new patterns and images with an oriental essence produce a contemporary Chinese aesthetic. The designers use the traditional culture element on the design. It seems the traditional culture in this design has been developed in a good way.
- Dimensions & Packaging
- The dimension of the product is 165mm in length, 135mm in width and 320mm in height.
- Tags
- Baijiu, Crafts, Oriental culture, Tradition, Flower
- Production Technology
- The using material of packaging constitutes with special paper and silk cloth. The front side of the packaging uses the weaving process. The name of the main product is attached to a metal card. The bottle material is a roasted flower on a ceramic bottle.
- Design Challenge
- The designers develop a packaging product design with oriental characteristics for Si Te Baijiu. The designers selected Bao Xiang Follower as the design object and determined the design style and direction after a series of investigations on the Chinese culture.
- Research
- The idea of packaging design develops an oriental characteristic effect. The designers selected Bao Xiang Follower as the design object and determined the design style and direction after a series of investigations on the Chinese culture.
- Inspiration
- The design idea of Si Te Baijiu has a strong oriental culture expression. Baoxiang Flower is an ancient Chinese traditional pattern in the East. Moreover, Baoxiang Flower is one of the auspicious three treasures and a decorative pattern with the meaning of treasure and immortal. The designers apply the Baoxiang Flower pattern with the bold oriental colour on the design. The design shows a modern Chinese aesthetics and develops Chinese culture.
- Project Duration
- The project started in May 2018 and finished in July 2018 in Shenzhen.
- Operation Flow
- The design aims to inherit the Chines cultural. The design intends to introduce Chinese culture toward the world.
- Team Members
- Designer: Wen Liu
Designer: Yong Deng
Designer: Weijie Kang - Image Credits
- Image #1: Creator Wenliu, Si Te Baijiu, 2018.
Image #1: Creator Yong Deng, Si Te Baijiu, 2018.
Image #1: Creator Weijie Kang, Si Te Baijiu, 2018.
Image #1: Illustrator Li Chen, Si Te Baijiu, 2018.
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