Laote Breweries ᱵᱤᱭᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ by Zhangyong Hou is a highly esteemed winner of the very prestigious 2020 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱞᱚᱦᱟᱯᱮᱠᱮᱡᱤᱝ· 2020
Laote Breweries ᱵᱤᱭᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
Client: Zhongshihuanmei Design
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
Verify Award Status for #89522The Design
About Laote Breweries ᱵᱤᱭᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
ᱞᱟᱣᱴᱮ ᱵᱨᱩᱣᱨᱤᱡ ᱢᱮᱱᱟᱜ-ᱟ ᱢᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱡᱟᱦᱟᱸ ᱢᱮᱱᱟᱜ-ᱟ ᱠᱨᱟᱯᱷᱴ ᱵᱤᱭᱟᱨ ᱞᱟᱹᱜᱤᱫ ᱡᱟᱦᱟᱸ ᱫᱚ ᱫᱚᱲᱟᱸᱜ ᱠᱟᱱᱟ ᱧᱮᱞ ᱠᱟᱱ ᱠᱮᱱ ᱴᱤᱱ ᱠᱮ (500 ml)ᱨᱮ ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮᱭᱟᱜ ᱠᱮᱸᱫᱽᱨᱟ ᱫᱚ ᱢᱤᱫ ᱴᱷᱮᱴ ᱵᱟᱡᱟᱴ (badge) ᱤᱫᱤ, ᱡᱟᱦᱟᱸ ᱵᱨᱩᱣᱤᱝ ᱠᱚᱨᱚᱣ ᱨᱮᱭᱟᱜ ᱤᱛᱤᱦᱟᱥ ᱟᱨ ᱯᱚᱨᱚᱢᱯᱚᱨᱟᱹ ᱠᱚ ᱮᱢ ᱠᱟᱛᱮ ᱩᱫᱩᱜ-ᱟ ᱾ ᱱᱚᱶᱟ ᱵᱮᱡ ᱫᱚ ᱡᱚᱛᱚᱱ ᱛᱮᱞᱟᱠᱩᱡ ᱟᱨ ᱦᱟᱛ ᱛᱮ ᱵᱤᱭᱟᱨ ᱛᱟᱭᱟᱨ ᱠᱟᱛᱮ ᱨᱮᱭᱟᱜ ᱤᱫᱤᱠ ᱠᱚᱛᱟ ᱮᱢ ᱠᱟᱛᱮ ᱟᱨ ᱡᱟᱭᱜᱟ ᱨᱮ ᱵᱟᱭ ᱠᱟᱛᱮ ᱛᱮᱠᱮᱛ ᱨᱮ ᱦᱩᱭᱩᱜ-ᱟᱭ ᱾ ᱠᱨᱟᱯᱷᱴ ᱵᱤᱭᱟᱨ ᱫᱚ ᱚᱠᱛᱚ ᱚᱠᱛᱚ ᱡᱟᱹᱨᱩᱭ ᱡᱟᱹᱨᱩᱭ ᱛᱮᱭᱟᱨ ᱦᱩᱭ ᱠᱟᱱᱟ, ᱵᱟᱭ ᱠᱟᱛᱮ ᱟᱹᱰᱤ ᱦᱳᱲ ᱫᱚᱦᱲᱟ ᱴᱷᱮᱱ ᱚᱰᱚᱠ ᱮᱢ ᱦᱚᱸ ᱛᱮᱭᱟᱨ ᱠᱟᱛᱮ ᱾ ᱪᱤᱱ ᱨᱮ ᱦᱳᱲ ᱫᱚᱦᱲᱟ ᱵᱤᱭᱟᱨ ᱫᱚ ᱟᱹᱰᱤ ᱠᱚ ᱧᱟᱢ ᱫᱟᱲᱮᱭᱟᱜ-ᱟ, ᱚᱱᱟ ᱞᱟᱹᱜᱤᱫ ᱛᱮ ᱡᱚᱛᱚᱱ ᱛᱮᱞᱟᱠᱩᱡ ᱵᱨᱩᱣᱤᱝ ᱫᱚ ᱟᱹᱰᱤ ᱮ ᱦᱚᱨᱢᱚᱛ ᱠᱟᱱᱟ ᱾ ᱴᱤᱱ ᱠᱚ ᱨᱮᱭᱟᱜ ᱠᱷᱟᱛᱤᱨ ᱨᱮ ᱥᱯᱚᱴ ᱠᱚᱞᱚᱨ ᱯᱨᱤᱸᱴᱤᱝ (spot colour printing) ᱵᱮᱵᱷᱟᱨ ᱠᱟᱛᱮ, ᱵᱟᱡᱟᱴ ᱠᱚ ᱫᱚ ᱯᱷᱚᱨᱴᱮ ᱟᱨ ᱴᱷᱤᱠᱠᱮ ᱨᱮ ᱫᱚᱦᱚ ᱦᱩᱭ ᱠᱟᱱᱟ ᱾
The Recognition
About the A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Laote Breweries ᱵᱤᱭᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Laote Breweries ᱵᱤᱭᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a refined beer, through the design of a mysterious badge, the brewing of refined beer is reflected. And give consumers a sense of mystery, hoping to taste it.
- Dimensions & Packaging
- 500 ml capacity can
- Tags
- zhangyong hou , Alcohol, Beer, Package Design, Graphic Design, Illustration
- Production Technology
- Spot color printing on aluminium cans
- Research
- With the continuous improvement of people's living standards in China, industrial beer has been unable to meet the needs of the public, they are eager to drink better beer, unique packaging is a starting point to attract them to try, family brewing history and brewing technology will attract them.
- Inspiration
- Fine brewing beer is a small amount of hand-made beer, it can not be produced in large quantities of industry, which is exactly what a brewing family insists on, the glory and history of a family. Let this badge tell you the best.
- Project Duration
- The project was launched in Dalian in May 2017 and completed in July 2017.
- Operation Flow
- With the popularity of industrialized beer in China, brewing beer appears to be precious. The inheritance of the family is trusted by consumers. Through the badge, consumers can perceive that hand-made beer is a high-end enjoyment.
- Team Members
- zhangyong,hou
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