Flower to Flora ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱪᱟ ᱯᱮᱠᱮᱡᱤᱝ by Wen Liu and Fang Li is a highly esteemed winner of the very prestigious 2020 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2020
Flower to Flora ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱪᱟ ᱯᱮᱠᱮᱡᱤᱝ
Client: Shenzhen Oracle Creative Design Co., Ltd
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
- 28,942
- Verified Award Winner
- Verify Award Status for #89703
The Design
About Flower to Flora ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱪᱟ ᱯᱮᱠᱮᱡᱤᱝ
ᱯᱩᱛᱷᱤ ᱚᱞ: Flower to Flora ᱫᱚ ᱪᱤᱱ ᱨᱮᱭᱟᱜ ᱭᱩᱱᱟᱱ ᱯᱨᱚ�10ᱤᱱᱥ ᱨᱮ ᱠᱟ ᱪᱤᱥᱩᱜᱮᱱᱟᱱᱟ ᱠᱷᱚᱱ ᱫᱟᱨᱟᱭ ᱠᱟᱱᱟ ᱵᱟᱦᱟ ᱪᱟ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱪᱤᱛᱟᱹᱨ ᱨᱮ ᱢᱤᱫ ᱢᱟᱭᱩᱨ, ᱥᱟᱠᱟᱢ ᱥᱟᱠᱟᱢ ᱪᱟ ᱫᱟᱨᱮ, ᱮᱴᱟᱜ ᱮᱴᱟᱜ ᱵᱟᱦᱟ ᱠᱚ ᱟᱨ ᱡᱚᱛᱚ ᱡᱟᱹᱛ ᱵᱤᱨ ᱨᱮ ᱛᱟᱦᱮᱸ ᱠᱟᱱ ᱢᱤᱫ ᱠᱩᱲᱤ ᱢᱮᱥᱟᱹ ᱟᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱪᱤᱛᱟᱹᱨ ᱫᱚ ᱦᱚᱲ ᱟᱨ ᱡᱤᱭᱚᱱ ᱛᱟᱞᱟᱨᱮ ᱢᱤᱫ ᱢᱮᱞᱟᱶ ᱛᱟᱦᱮᱸ ᱚᱰᱚᱠᱚᱜ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱪᱤᱛᱟᱹᱨ ᱨᱮᱭᱟᱜ ᱨᱚ᱁ ᱠᱚ ᱫᱚ ᱪᱤᱥᱩᱜᱮᱱᱟᱱᱟ ᱨᱮᱭᱟᱜ ᱡᱟᱹᱛ ᱛᱩᱨᱩᱭ ᱨᱮ ᱦᱟᱛᱟᱣ ᱟᱠᱟᱱᱟ᱾ ᱵᱟᱦᱨᱮ ᱨᱮᱭᱟᱜ ᱵᱟᱠᱥᱟ ᱫᱚ ᱰᱟᱨᱮ ᱨᱮᱭᱟᱜ ᱯᱟᱥᱱᱟᱣ ᱛᱟᱦᱮᱸ ᱠᱟᱱ ᱢᱟᱨᱮ ᱨᱚ᱁ ᱨᱮᱭᱟᱜ ᱵᱤᱥᱮᱥ ᱠᱟᱜᱚᱡᱽ ᱛᱮ ᱛᱮᱭᱟᱨ ᱦᱩᱭ ᱟᱠᱟᱱᱟ ᱟᱨ ᱪᱷᱟᱯᱟ ᱟᱨ ᱵᱨᱚᱱᱡᱤᱝ ᱛᱮ ᱥᱟᱡᱟᱣ ᱟᱠᱟᱱᱟ᱾ ᱵᱟᱠᱥᱟ ᱨᱮᱭᱟᱜ ᱡᱷᱟᱞ ᱫᱚ 340 mm, ᱚᱥᱟᱨ 120 mm ᱟᱨ ᱩᱥᱩᱞ ᱫᱚ 240 mm ᱠᱟᱱᱟ᱾
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Flower to Flora ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱪᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Flower to Flora ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱪᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Flower to Flora is a flower tea from Xishuangbanna, Yunnan Province. The design combines the unique elements of the peacock, leafy tea tree, flower from Xishuangbanna, and the image of a girl lives in the local rainforest. The design creates a harmonious picture between human and nature. The illustration colour on the design is inspired by the colour of the ethnic costumes of Xishuangbanna. The illustration transfers the unique customs of Xishuangbanna.
- Dimensions & Packaging
- The outside packaging box dimension is 340mm in length, 120mm in width and 240mm in height.
- Tags
- Flower，Xishuangbanna，Peacock，Flower Tea, Girl
- Production Technology
- The design takes into considering the properties of the flower tea. Also, Xishuangbanna is a tropical rain forest area with ancient trees. Therefore the material of the outside box is made of black special paper with tree texture. The outside box uses the technique of printing and bronzing for avoiding mass-producing to go wrong.
- Design Challenge
- Xishuangbanna of Yunnan in China is an ethnic minority habitation area. The local culture of Xishuangbanna is very abundant. Especially the colour of the local people's clothing is various and gorgeous. Therefore I applied the colour element of the local people's clothing on my illustration. The illustration has also applied the aesthetics of modern young consumer group. It provides not only a local feature element but also a modern aesthetics effect.
- Research
- Tasting tea has become a life attitude in this fast-paced era. The market seems to show up endless varieties of tea. After researching and analyzing the current market, I found that most of the flower tea products on the market are applying the flower as a design element on the packaging. The application of the culture element of Xishuangbanna on my packaging design of the tea product is for producing a greatly difference from existing packaging design of tea product on the market. The application of creative ideas on my design such as using peacock and the national costume is to represent local characteristics of Xishuangbanna. I believe it will provide a strong impression for the consumer. Moreover it presents a unique local culture of Xishuangbanna in the design.
- Inspiration
- The peacock is a unique animal in Xishuangbanna, Yunnan, China. The residents in Yunnan regard the peacock as a mascot. I use the peacock as the main element in my design. The peacock in the design combines with the leafy tea trees, local flowers, and the image of a girl who lives in the local rainforest. The design presents a harmonious picture of human and nature.
- Project Duration
- The project began in September 2018 in Shenzhen, China, and was completed in November 2018 in Shenzhen, China.
- Operation Flow
- The homogenization of the flower tea on the current market is more serious. The design takes into consideration of making a difference with the existing products on the market. It creates a connotative and storytelling effect on our product. This design uses the Xishuangbanna’s elements which are peacock, tea tree, flower and girl. The idea of applying illustration on the design is to produce an easy-to-understand and impressive result. It provides a more direct and in-depth understanding of products for the consumer. I believe my design of the product will stand out among the current products on the market.
- Team Members
- Designer：Wen Liu
Designer：Fang Li
Designer：Weijie Kang - Image Credits
- Creater Wen Liu, Flower to Flora, 2018
Creater Fang Li, Flower to Flora, 2018
Creater Weijie Kang, Flower to Flora, 2018
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
