Sunkiss Design Team ᱨᱮᱱᱟᱜ Ningxiahong Reign Title ᱫᱟᱨᱩ ᱵᱚᱛᱚᱞ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2020 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2020
Ningxiahong Reign Title ᱫᱟᱨᱩ ᱵᱚᱛᱚᱞ
Sunkiss Design Team ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: The Ningxiahong Wolfberry Liquor
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#89801 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Ningxiahong Reign Title ᱫᱟᱨᱩ ᱵᱚᱛᱚᱞ ᱵᱟᱵᱚᱛ ᱛᱮ
"ᱡᱤᱱᱤᱥ + ᱪᱤᱠᱤ ᱠᱚᱞᱟ + ᱥᱟᱥᱚᱱ ᱧᱩᱛᱩᱢ" ᱨᱮᱭᱟᱜ ᱡᱚᱲᱟᱣ ᱢᱤᱫ ᱟᱯᱱᱟᱨ ᱧᱮᱞ ᱪᱤᱱᱦᱟᱹ ᱛᱮᱭᱟᱨᱟ᱾ ᱥᱟᱥᱚᱱ ᱧᱩᱛᱩᱢ ᱫᱚ ᱢᱤᱫ ᱢᱚᱝᱜᱚᱞᱢᱚᱭ ᱟᱹᱲᱟᱹ ᱜᱮ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱵᱷᱟᱹᱜᱤ ᱠᱟᱛᱷᱟ ᱞᱟᱹᱭᱟ᱾ ᱡᱚᱠᱷᱚᱱ ᱱᱚᱶᱟ ᱪᱤᱠᱤ ᱠᱚᱞᱟ ᱨᱩᱯ ᱛᱮ ᱡᱤᱱᱤᱥ ᱯᱮᱠᱮᱡᱽ ᱨᱮ ᱵᱮᱵᱷᱟᱨᱚᱜ-ᱟ, ᱡᱤᱱᱤᱥ ᱨᱮ ᱪᱟᱭᱱᱤᱡᱽ ᱢᱟᱨᱮ ᱞᱟᱠᱪᱟᱨ ᱨᱮᱭᱟᱜ ᱪᱤᱱᱦᱟᱹ ᱟᱨ ᱥᱟᱶᱛᱟᱨᱤ ᱜᱩᱱ ᱦᱩᱭᱩᱜ-ᱟ, ᱟᱨ ᱵᱮᱵᱷᱟᱨᱤᱭᱟᱹ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱡᱤᱱᱤᱥ ᱨᱮᱭᱟᱜ ᱢᱚᱝᱜᱚᱞᱢᱚᱭ ᱟᱥᱤᱥ ᱠᱚ ᱞᱟᱹᱭ ᱪᱟᱞᱟᱜ-ᱟ, ᱡᱟᱦᱟᱸ ᱛᱮ ᱵᱮᱵᱷᱟᱨᱤᱭᱟᱹ ᱠᱚ ᱡᱚᱢ ᱚᱠᱛᱚ ᱨᱮ ᱰᱷᱮᱨ ᱨᱚᱲ ᱞᱟᱹᱜᱤᱫ ᱠᱚ ᱧᱟᱢᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Ningxiahong Reign Title ᱫᱟᱨᱩ ᱵᱚᱛᱚᱞ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Ningxiahong Reign Title ᱫᱟᱨᱩ ᱵᱚᱛᱚᱞ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- For this medium-end product of Ningxiahong, its exterior design draws on the ancient Chinese concept of "round sky and square earth"; the combination of black, red and gold improves perceived product quality. As for the application of cultural elements, the "reign title" for chronology by ancient Chinese dynasties is used as the core visual focus and the core element of cultural identity to bring unique cultural and social values.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Bottle volume 750ml,high 300mm,the widest diameter 75mm
- ᱴᱮᱜ ᱠᱚ
- Shangqi, liquor bottle, liquor, Ningxiahong, graphic design, package design, Chinese culture, Chinese elements, reign title
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The packing material is porcelain with a matte finish, and the reign title is subject to gold stamping and decaling
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The Ningxiahong brand is aging. In order to change consumers' inherent perception of the Ningxiahong brand, and rebuild the brand image, we decide to strengthen the brand's cultural communications with consumers. The challenge of our package design is to select proper cultural elements for communication and combine them with the product.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- The Ningxiahong wolfberry liquor is both a drug and a foodstuff, and reflects homology of medicine and food in time-honored traditional Chinese medicine. On this basis, we have selected the "reign title" - a cultural symbol with distinctive historical characteristics. This product is combined organically with traditional Chinese culture to improve the cultural identity of consumers with the brand.
- ᱯᱨᱮᱨᱚᱱᱟ
- A reign title is an auspicious word itself that delivers a good wish. The combination of "product - calligraphy - reign title" creates a unique visual identity! The reign title is applied to the product package in the form of calligraphy, the product has a strong imprint of classical Chinese culture and a strong social attribute.product quality. As for the application of cultural elements, the "reign title" for chronology by ancient Chinese dynasties is used as the core visual focus and the core element of cultural identity to bring unique cultural and social values.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- This project broke ground in April 2019 and was completed in June 2019. Its design was completed in Beijing, and its production location is Zhongwei, Ningxia.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The reign title is selected as the core element of the cultural identity of this product based on the demand of the target group, improving the cultural value and social attribute of this product. A reign title is an auspicious word itself that delivers a good wish. When used in the package as a design element, it promotes good interactions with consumers.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Design Leader: Zhou Hong; Design Director: Wu Changzhi
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
