Xin You Ran Baijiu ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱚᱬᱟᱢ ᱯᱮᱠᱮᱡᱤᱝ by Wen Liu and Rong Mei is a highly esteemed winner of the very prestigious 2020 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2020
Xin You Ran Baijiu ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱚᱬᱟᱢ ᱯᱮᱠᱮᱡᱤᱝ
Client: Guizhou Province Xishui County XIAO HU TU XIAN WINE CO.,LTD
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
- 29,798
- Verified Award Winner
- Verify Award Status for #89952
The Design
About Xin You Ran Baijiu ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱚᱬᱟᱢ ᱯᱮᱠᱮᱡᱤᱝ
ᱚᱬᱟᱢ ᱯᱮᱠᱮᱡᱤᱝ: Xin You Ran Baijiu ᱫᱚ ᱢᱤᱫᱴᱟᱬ ᱡᱚᱰᱤᱭᱟᱠ ᱥᱮᱨᱢᱟ ᱞᱟᱹᱜᱤᱫ ᱚᱰᱚᱠᱟᱠᱟᱱ ᱪᱤᱱᱤ ᱚᱬᱟᱢ ᱨᱮᱭᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱱ ᱠᱟᱱᱟ ᱾ ᱢᱩᱬ ᱧᱮᱞᱚᱜ ᱪᱤᱛᱟᱹᱨ ᱫᱚ ᱪᱤᱱᱤ ᱚᱞ ᱨᱮᱭᱟᱜ ᱠᱟᱞᱤᱜᱨᱟᱯᱷᱤ ᱟᱨ ᱚᱛ-ᱮᱴᱟᱜ (ᱞᱮᱱᱰᱥᱠᱮᱯ) ᱪᱤᱛᱟᱹᱨ ᱢᱮᱥᱟᱜ ᱠᱟᱛᱮ ᱛᱮᱭᱟᱨᱟᱠᱟᱱᱟ ᱾ ᱠᱟᱞᱤᱜᱨᱟᱯᱷᱤ ᱨᱮᱭᱟᱜ ᱢᱚᱴᱟ ᱨᱮᱠᱷᱟ ᱫᱚ ᱪᱤᱛᱟᱹᱨ ᱨᱮᱭᱟᱜ ᱡᱟᱭᱜᱟ ᱜᱷᱟᱹᱴᱤᱧ ᱟᱨ ᱡᱷᱤᱱᱤ ᱴᱩᱰᱟᱜ ᱥᱟᱶ ᱡᱩᱰᱟᱹᱣᱟᱠᱟᱱᱟ, ᱚᱱᱟᱛᱮ ᱱᱚᱶᱟ ᱟᱨ ᱠᱞᱟ ᱨᱩᱯ ᱫᱚ ᱢᱤᱫᱴᱟᱬ ᱪᱤᱛᱟᱹᱨ ᱞᱮᱠᱟᱛᱮ ᱧᱮᱞ ᱜᱚᱲᱚ ᱜᱮ ᱾ ᱴᱷᱤᱢ ᱫᱚ Hai ᱠᱟᱱᱟ, ᱪᱤᱱᱤ ᱡᱚᱰᱤᱭᱟᱠ ᱨᱮ ᱥᱩᱠᱨᱤ ᱨᱮᱭᱟᱜ ᱪᱤᱱᱦᱟᱹ ᱾ ᱪᱤᱱᱤ ᱞᱟᱠᱪᱟᱨ ᱜᱩᱱ ᱩᱫᱩᱜ ᱞᱟᱹᱜᱤᱫ ᱠᱟᱹᱜᱩᱡ, ᱥᱮᱨᱟᱢᱤᱠ ᱟᱨ ᱥᱟᱠᱟᱢ ᱢᱮᱥᱟᱜ ᱠᱟᱛᱮ ᱵᱮᱵᱷᱟᱨ ᱠᱟᱱᱟ ᱾ ᱵᱚᱠᱥᱚ ᱨᱮᱭᱟᱜ ᱡᱷᱟᱞ 180 mm, ᱚᱥᱟᱨ 150 mm ᱟᱨ ᱩᱥᱩᱞ 320 mm ᱠᱟᱱᱟ ᱾
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Xin You Ran Baijiu ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱚᱬᱟᱢ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Xin You Ran Baijiu ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱚᱬᱟᱢ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This project is about a Chinese zodiac product. The main visual graphic is an artistic Chinese fusion design of calligraphy and landscape painting. Calligraphy is a unique art form. Landscape painting is a creative expression with its characteristics. These two-art form combined in the design with a different application of materials which are ceramic, wood, paper to express a Chinese characteristics packaging design. It enhances an aesthetic sense and uniqueness of the product.
- Dimensions & Packaging
- The packaging box size is 180mm in length, 150mm in width, 320mm in height.
- Tags
- Zodiac, Calligraphy, Chinese painting, Pig, Culture
- Production Technology
- The materials of design are paper, ceramic and wood.
- Design Challenge
- The hardest challenge in the project is to mix two different artistic expressions in the design. The design needs to keep the advantages and features of those expressions. The design also needs to enhance the diversified and aesthetic effect of the image. It should be simultaneously restored the design at its production process. This is the biggest challenge to face.
- Research
- This project is about a Chinese zodiac product. Zodiac is a unique Chinese culture. The design applies the unique art form of Chinese calligraphy and landscape painting to expresses zodiac cultural. After researching a great amount of calligraphy font and landscape painting then we use these two forms of art. The design combines the advantages of these two-artistic form. The result of the design shows a good visual effect.
- Inspiration
- The theme of this project is about Chinese zodiac product. Pig is referred to as Hai in the Chinese zodiac. The design uses Chinese cultural and artistic elements to show a unique effect. The main visual image is a combination of Chinese calligraphy and landscape painting. The use of calligraphy and landscape painting produces cultural inheritance and design innovation. The use of different materials expresses Chinese cultural characteristics. It enhances the artistic sense and uniqueness of the product.
- Project Duration
- The project started in April 2018 in Shenzhen and finished in August 2019 in Shenzhen.
- Operation Flow
- The design applies a bold outline of calligraphy and artistic form of Chinese landscape painting on the design to express an artistic effect. We combine the spatial effect and the abundant detail of landscape painting with calligraphy to present the artistic pursuit in a visual form in the design. Thus these two creative forms are turning into one. After the product is on the market then it immediately becomes popular.
- Team Members
- Designer: Wen Liu
Designer: Rong Mei
Designer: Weijie Kang - Image Credits
- Image #1: Creator Wen Liu, Xin You Ran Baijiu, 2019.
Image #1: Creator Rong Mei, Xin You Ran Baijiu, 2019.
Image #1: Creator Weijie Kang, Xin You Ran Baijiu, 2019.
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