Xiaomi ᱨᱮᱱᱟᱜ Mi Band 3 ᱠᱷᱮᱞᱟᱲ ᱵᱮᱸᱰ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2020 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2020
Mi Band 3 ᱠᱷᱮᱞᱟᱲ ᱵᱮᱸᱰ ᱯᱮᱠᱮᱡᱤᱝ
Xiaomi ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Xiaomi
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#90017 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Mi Band 3 ᱠᱷᱮᱞᱟᱲ ᱵᱮᱸᱰ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱢᱤ ᱵᱮᱸᱰ ᱓ ᱫᱚ ᱢᱤᱫᱴᱟᱝ ᱠᱷᱮᱞᱟᱲ ᱵᱮᱸᱰ ᱞᱟᱹᱜᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ। ᱱᱚᱶᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱢᱤᱫᱴᱟᱝ ᱥᱟᱦᱴᱟ ᱕᱒ ᱟᱹᱠᱷᱨᱟ ᱞᱮᱠᱟ ᱢᱩᱬᱩᱛ ᱧᱮᱞ ᱛᱩᱨᱩᱭ ᱞᱮᱠᱟᱛᱮ ᱵᱮᱵᱷᱟᱨᱚᱜ-ᱟ, ᱟᱨ ᱱᱚᱶᱟ ᱫᱚ ᱢᱤᱫᱴᱟᱝ ᱮᱛᱞᱮᱴᱤᱠᱥ ᱴᱨᱮᱠ ᱠᱷᱚᱱ ᱦᱟᱛᱟᱣ ᱟᱠᱟᱱ ᱯᱮᱴᱚᱨᱱ ᱛᱮ ᱜᱷᱮᱨᱟᱣ ᱟᱠᱟᱱᱟ। ᱱᱚᱶᱟ ᱯᱮᱴᱚᱨᱱ ᱫᱚ ᱯᱩᱴᱟᱹ ᱰᱟᱹᱲ ᱛᱮ ᱠᱷᱮᱞᱟᱲ ᱨᱮᱭᱟᱜ ᱚᱲᱟᱝ ᱩᱫᱩᱜ ᱠᱟᱛᱮ ᱜᱚᱴᱟ ᱵᱚᱠᱥ ᱨᱮ ᱡᱟᱹᱛ ᱟᱠᱟᱱᱟ। ᱱᱚᱶᱟ ᱵᱚᱠᱥ ᱫᱚ ᱠᱟᱜᱚᱡ ᱠᱷᱚᱱ ᱰᱟᱭ ᱠᱟᱴ ᱟᱨ ᱛᱟᱦᱮᱸᱡ ᱠᱟᱛᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ, ᱟᱨ ᱱᱚᱶᱟ ᱨᱮᱭᱟᱜ ᱩᱥᱩᱞ ᱫᱚ ᱑᱐᱘ ᱢᱤᱞᱤᱢᱤᱴᱟᱨ, ᱡᱷᱟᱞ ᱫᱚ ᱗᱕ ᱢᱤᱞᱤᱢᱤᱴᱟᱨ ᱟᱨ ᱚᱥᱟᱨ ᱫᱚ ᱓᱒ ᱢᱤᱞᱤᱢᱤᱴᱟᱨ ᱠᱟᱱᱟ। ᱮᱴᱟᱜ ᱮᱴᱟᱜ ᱨᱚᱝ ᱛᱮ ᱮᱴᱟᱜ ᱮᱴᱟᱜ ᱵᱷᱟᱨᱥᱚᱱ ᱩᱫᱩᱜᱚᱜ-ᱟ। ᱱᱚᱶᱟ ᱥᱤᱨᱤᱡ ᱫᱚ ᱨᱤᱴᱮᱞ ᱥᱮᱞᱯ ᱨᱮ ᱧᱮᱞ ᱜᱚᱜ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱞᱮᱠᱟᱱᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚᱦᱚᱭᱮᱫᱟ।
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Mi Band 3 ᱠᱷᱮᱞᱟᱲ ᱵᱮᱸᱰ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Mi Band 3 ᱠᱷᱮᱞᱟᱲ ᱵᱮᱸᱰ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Mi Band 3 is a low profile product that targets the lower end of the sports headset market. The design task is to add some attractive elements to the packaging and make an outstanding look from the shelves. The whole series of packaging maintains a uniform design to draw attention from the consumers, thus creating new possibilities for display in an offline setting.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- dimension
height 108, Length 75, width 32mm - ᱴᱮᱜ ᱠᱚ
- Sport, band, electronic, packaging, colorful
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- material: Paper
Structure: paper die cut and fold to box. - ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- For a low-profile product that targets the lower end of the sports headset market, the whole series of products maintains a uniform design with rich colors to draw attention from the consumers, thus creating new possibilities for display in an offline setting.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Mi Band 3 is a low profile product that targets the lower end of the sports headset market. The retail price for the product is 22.22 Euro in China. The overall packaging budget was limited to about 0.6 Euro. So it is the designers' task to add some attractive elements to its packaging and make it outstanding from the shelves.
- ᱯᱨᱮᱨᱚᱱᱟ
- Mi Band 3 packaging emphasizes the youth and energy frequently associated with this group of users, so the packaging uses a simple figure of 3 as the visual point, surrounded by a pattern design that draws inspiration from the athletics track. This pattern extends over the entire package, conveying the dynamicity of sports using simple lines. The Mi Band 3 series features several versions in different colors.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project stared in July 2018 in Beijing China, finished in May 2019 in Beijing China
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- In China, the electronic sport product packaging has the same feelings, which are cold, distant, and serious. The design hopes to bring energetic, color, and warm feelings to the product. The packaging delivers that the low-profit products also could have the best design.
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- Copyrights belong to Xiaomi Inc, 2019
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Design director: Lu Chen
Packaging designer: Jiangpeng Su
Packaging structure design: Zhizhuang Song - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Image #1:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
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ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
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