Mi Band 3 ᱠᱷᱮᱞᱟᱲ ᱵᱮᱸᱰ ᱯᱮᱠᱮᱡᱤᱝ by Xiaomi is a highly esteemed winner of the very prestigious 2020 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2020
Mi Band 3 ᱠᱷᱮᱞᱟᱲ ᱵᱮᱸᱰ ᱯᱮᱠᱮᱡᱤᱝ
by Xiaomi
Client: Xiaomi
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
- 25,245
- Verified Award Winner
- Verify Award Status for #90017
The Design
About Mi Band 3 ᱠᱷᱮᱞᱟᱲ ᱵᱮᱸᱰ ᱯᱮᱠᱮᱡᱤᱝ
ᱢᱤ ᱵᱮᱸᱰ ᱓ ᱫᱚ ᱢᱤᱫᱴᱟᱝ ᱠᱷᱮᱞᱟᱲ ᱵᱮᱸᱰ ᱞᱟᱹᱜᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ। ᱱᱚᱶᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱢᱤᱫᱴᱟᱝ ᱥᱟᱦᱴᱟ ᱕᱒ ᱟᱹᱠᱷᱨᱟ ᱞᱮᱠᱟ ᱢᱩᱬᱩᱛ ᱧᱮᱞ ᱛᱩᱨᱩᱭ ᱞᱮᱠᱟᱛᱮ ᱵᱮᱵᱷᱟᱨᱚᱜ-ᱟ, ᱟᱨ ᱱᱚᱶᱟ ᱫᱚ ᱢᱤᱫᱴᱟᱝ ᱮᱛᱞᱮᱴᱤᱠᱥ ᱴᱨᱮᱠ ᱠᱷᱚᱱ ᱦᱟᱛᱟᱣ ᱟᱠᱟᱱ ᱯᱮᱴᱚᱨᱱ ᱛᱮ ᱜᱷᱮᱨᱟᱣ ᱟᱠᱟᱱᱟ। ᱱᱚᱶᱟ ᱯᱮᱴᱚᱨᱱ ᱫᱚ ᱯᱩᱴᱟᱹ ᱰᱟᱹᱲ ᱛᱮ ᱠᱷᱮᱞᱟᱲ ᱨᱮᱭᱟᱜ ᱚᱲᱟᱝ ᱩᱫᱩᱜ ᱠᱟᱛᱮ ᱜᱚᱴᱟ ᱵᱚᱠᱥ ᱨᱮ ᱡᱟᱹᱛ ᱟᱠᱟᱱᱟ। ᱱᱚᱶᱟ ᱵᱚᱠᱥ ᱫᱚ ᱠᱟᱜᱚᱡ ᱠᱷᱚᱱ ᱰᱟᱭ ᱠᱟᱴ ᱟᱨ ᱛᱟᱦᱮᱸᱡ ᱠᱟᱛᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ, ᱟᱨ ᱱᱚᱶᱟ ᱨᱮᱭᱟᱜ ᱩᱥᱩᱞ ᱫᱚ ᱑᱐᱘ ᱢᱤᱞᱤᱢᱤᱴᱟᱨ, ᱡᱷᱟᱞ ᱫᱚ ᱗᱕ ᱢᱤᱞᱤᱢᱤᱴᱟᱨ ᱟᱨ ᱚᱥᱟᱨ ᱫᱚ ᱓᱒ ᱢᱤᱞᱤᱢᱤᱴᱟᱨ ᱠᱟᱱᱟ। ᱮᱴᱟᱜ ᱮᱴᱟᱜ ᱨᱚᱝ ᱛᱮ ᱮᱴᱟᱜ ᱮᱴᱟᱜ ᱵᱷᱟᱨᱥᱚᱱ ᱩᱫᱩᱜᱚᱜ-ᱟ। ᱱᱚᱶᱟ ᱥᱤᱨᱤᱡ ᱫᱚ ᱨᱤᱴᱮᱞ ᱥᱮᱞᱯ ᱨᱮ ᱧᱮᱞ ᱜᱚᱜ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱞᱮᱠᱟᱱᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚᱦᱚᱭᱮᱫᱟ।
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Mi Band 3 ᱠᱷᱮᱞᱟᱲ ᱵᱮᱸᱰ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Mi Band 3 ᱠᱷᱮᱞᱟᱲ ᱵᱮᱸᱰ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Mi Band 3 is a low profile product that targets the lower end of the sports headset market. The design task is to add some attractive elements to the packaging and make an outstanding look from the shelves. The whole series of packaging maintains a uniform design to draw attention from the consumers, thus creating new possibilities for display in an offline setting.
- Dimensions & Packaging
- dimension
height 108, Length 75, width 32mm - Tags
- Sport, band, electronic, packaging, colorful
- Production Technology
- material: Paper
Structure: paper die cut and fold to box. - Design Challenge
- For a low-profile product that targets the lower end of the sports headset market, the whole series of products maintains a uniform design with rich colors to draw attention from the consumers, thus creating new possibilities for display in an offline setting.
- Research
- Mi Band 3 is a low profile product that targets the lower end of the sports headset market. The retail price for the product is 22.22 Euro in China. The overall packaging budget was limited to about 0.6 Euro. So it is the designers' task to add some attractive elements to its packaging and make it outstanding from the shelves.
- Inspiration
- Mi Band 3 packaging emphasizes the youth and energy frequently associated with this group of users, so the packaging uses a simple figure of 3 as the visual point, surrounded by a pattern design that draws inspiration from the athletics track. This pattern extends over the entire package, conveying the dynamicity of sports using simple lines. The Mi Band 3 series features several versions in different colors.
- Project Duration
- The project stared in July 2018 in Beijing China, finished in May 2019 in Beijing China
- Operation Flow
- In China, the electronic sport product packaging has the same feelings, which are cold, distant, and serious. The design hopes to bring energetic, color, and warm feelings to the product. The packaging delivers that the low-profit products also could have the best design.
- Patents
- Copyrights belong to Xiaomi Inc, 2019
- Team Members
- Design director: Lu Chen
Packaging designer: Jiangpeng Su
Packaging structure design: Zhizhuang Song - Image Credits
- Image #1:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Jiangpeng Su, 3D Rendering Artist Tong Ge
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
