Hong Kong Trade Development Council ᱨᱮᱱᱟᱜ Capsules of Wonder ᱴᱷᱮᱱ ᱵᱟᱦᱟᱨ ᱦᱚᱲ ᱵᱟᱴ

Hong Kong Trade Development Council ᱨᱮᱱᱟᱜ Capsules of Wonder ᱴᱷᱮᱱ ᱵᱟᱦᱟᱨ ᱦᱚᱲ ᱵᱟᱴ ᱫᱚ ᱩᱛᱥᱟᱵ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2020 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾

ᱠᱟᱥᱟᱩᱛᱥᱟᱵ· 2020

Capsules of Wonder ᱴᱷᱮᱱ ᱵᱟᱦᱟᱨ ᱦᱚᱲ ᱵᱟᱴ

Hong Kong Trade Development Council ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: Hong Kong Trade Development Council

ᱩᱛᱥᱟᱵ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

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#90049 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

ᱥᱟᱭᱤᱴ ᱧᱮᱞ ᱢᱮ A' Design Award ᱨᱮ ᱧᱮᱞ ᱢᱮ ᱯᱨᱮᱥ ᱨᱤᱞᱤᱡ ᱯᱩᱨᱥᱠᱟᱨ ᱵᱮᱡ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

Capsules of Wonder ᱴᱷᱮᱱ ᱵᱟᱦᱟᱨ ᱦᱚᱲ ᱵᱟᱴ ᱵᱟᱵᱚᱛ ᱛᱮ

ᱠᱮᱯᱥᱩᱞᱥ ᱟᱸᱢ ᱣᱟᱸᱰᱟᱨ ᱚᱠᱟ ᱦᱚᱸ᱅ ᱠᱚᱸᱜ ᱦᱚᱸᱜ-ᱠᱚᱸᱜ ᱨᱮ ᱢᱤᱫ ᱴᱷᱮᱱ ᱴᱷᱮᱱ ᱵᱚᱸᱫᱚᱨ ᱚᱲᱟᱜ ᱞᱟᱹᱜᱤᱫ ᱡᱚᱠᱷᱚᱱ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱑᱘᱐᱐ ᱯᱟᱠᱩᱨᱤ ᱢᱤᱴᱚᱨ ᱡᱟᱭᱜᱟ ᱨᱮ ᱥᱮᱴᱮᱨ ᱠᱚ ᱚᱪᱚᱭ ᱮᱱᱟ, ᱪᱮᱫ ᱞᱮᱠᱟ ᱤᱱᱤ ᱠᱚ ᱑᱔᱐ ᱴᱟ ᱟᱸᱴᱚᱨᱱᱮᱥᱚᱱᱮᱞ ᱣᱟᱪ ᱵᱨᱟᱸᱰ ᱠᱚ ᱦᱟᱡᱟᱜ ᱠᱚ ᱟᱨ ᱧᱮᱞ ᱠᱚᱜ ᱟᱨ ᱛᱟᱭᱚᱢ ᱨᱮ ᱩᱪᱟᱹᱲ ᱟᱠᱟᱱᱟ ᱾ ᱢᱤᱫ ᱦᱮᱠᱥᱟᱜᱚᱱᱟᱞ ᱰᱷᱚᱠᱟ ᱮᱞᱤᱰᱤ ᱥᱠᱨᱤᱱ ᱥᱟᱶᱛᱮ, ᱚᱱᱟ ᱡᱚᱠᱷᱚᱱ ᱦᱟᱴᱤᱧ ᱟᱨ ᱛᱩᱨᱩᱭ ᱥᱟᱲᱦᱮᱸ ᱢᱤᱴᱚᱨ ᱛᱮ ᱡᱟᱦᱟᱱ ᱮᱢ ᱠᱟᱛᱮᱜᱼᱟ ᱾ ᱢᱤᱫ ᱠᱷᱩᱞᱟᱹ ᱠᱷᱚᱸᱰ ᱨᱮ ᱚᱱᱟ ᱠᱚᱠᱚᱡᱚᱴ ᱞᱟᱹᱜᱤᱫ ᱥᱴᱮᱡ ᱢᱮᱱᱟᱜᱼᱟ, ᱡᱟᱦᱟᱸ ᱠᱟᱛᱮ ᱯᱚᱨᱚᱰᱚᱠᱴ ᱯᱟᱨᱮᱰ, ᱥᱮᱢᱤᱱᱟᱨ ᱟᱨ ᱨᱤᱥᱮᱯᱥᱚᱱ ᱠᱚ ᱦᱩᱭᱩᱜᱼᱟ ᱾ ᱟᱨᱟᱜ ᱦᱮᱠᱥᱟᱜᱚᱱᱟᱞ ᱫᱟᱨᱟᱡᱽ ᱠᱚ ᱛᱷᱤᱢᱰ ᱪᱷᱟᱸᱰᱚᱲ ᱠᱚ ᱨᱮ ᱡᱟᱦᱟᱸ ᱚᱲᱟᱠ ᱠᱟᱱᱟ ᱟᱨᱠᱴᱤᱠ ᱨᱤᱴᱨᱤᱴ, ᱟᱠᱣᱟ ᱯᱚᱰ, ᱵᱚᱴᱟᱱᱤᱠ ᱞᱮᱵ ᱟᱨ ᱴᱟᱭᱢ ᱚᱵᱥᱚᱨᱣᱟᱴᱚᱨᱤ ᱾ ᱚᱲᱟᱜ ᱠᱚ ᱨᱤᱭᱩᱡᱮᱵᱚᱞ ᱮᱞᱩᱢᱤᱱᱤᱭᱚᱢ ᱥᱤᱥᱴᱚᱢ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱱ ᱥᱴᱨᱮᱪᱮᱰ ᱵᱷᱤᱱᱟᱭᱞ ᱯᱨᱤᱱᱴ ᱛᱮ ᱚᱲᱚᱠ ᱠᱟᱱᱟ ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Capsules of Wonder ᱴᱷᱮᱱ ᱵᱟᱦᱟᱨ ᱦᱚᱲ ᱵᱟᱴ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Capsules of Wonder ᱴᱷᱮᱱ ᱵᱟᱦᱟᱨ ᱦᱚᱲ ᱵᱟᱴ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ: The Salon de TE was the only hall opened to the public at this Hong Kong watch fair. Its purpose was to showcase 140 international premium watch brands. The design brief was to create a 1800m2 introductory passageway experience for its visitors. The passageway had to stimulate the feeling of new discoveries before visitors embark to discover the various watch brands. A futuristic theme was created to include a welcome reception, VIP lounge and an open stage area for multifunctional activities.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ: Acrylic mirrored cladding was used in the reception and VIP lounge. A 3m high x 5m wide hexagon shaped gateway with a LED screen greeted the visitors into the 45m long x 7.5m wide x 6m high passageway of the Salon de TE hall. An interactive screen at 3m high x 9m wide was placed near the entrance space. Further inside the passageway was an open chamber area 17m diameter that housed a 9m stage wide stage. Multifunctional activities include product parades, cocktails and seminars was used in the space.
ᱴᱮᱜ ᱠᱚ: Trade, Hong Kong, Fashion, Music, Installation, Outer Space Journey, Exhibition, Design, Organiser, Fair
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ: The production avoided the use of heavy wooden structures instead, all the walls were made with reusable aluminium systems covered with stretched vinyl prints. The furniture, props, lighting and LED screens were hired. Biodegradable carpets covered the exhibition hall flooring. Experiences such as a fragrant olfactory garden along with augmented and virtual reality technology were integrated into the spatial design.
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ: The most challenging part was finding a design concept different from any previous design concept used for this marketing show. The most important aspect was the design had to heightening the public perception and awareness of the Salon de TE and the watch industry. After analysing various ideology and themes on adventures of new discoveries, a futuristic capsule to take the visitors to different worlds seemed ideal. From this, the whole design process went into development.
ᱜᱚᱵᱮᱥᱚᱱᱟ: Inspiration to design the introductory passageway derived from the challenge of the brief. The new design was intended to evoke the visitors’ curiosity with new discoveries. This led to the idea of curating a futuristic journey under the main concept Capsules of Wonders. Subsequently, 4 different unique experience named Arctic Retreat, Aqua Pod, Botanic Lab and Time Observatory was created for the visitors before they set out to the different categories into this specialised hall.
ᱯᱨᱮᱨᱚᱱᱟ: Inspiration for the introductory passageway design came from the organiser's requirement of stimulating the imagination of the visitor with the feeling of new discoveries. This led to researching imaginary science fictional worlds of holodecks and time capsules. From this series of futuristic themed experienced was depicted and developed under the concept name Capsules of Wonder.
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ: The project duration was 3 months from initial briefing to onsite completion. It was launched on the 4th of September 2018 and ran for 5 days. Only 3 days were allowed for the move in and onsite set up. Salon de TE was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong.
ᱠᱟᱹᱢᱤ ᱦᱚᱨ: The flow starts with a futuristic departure lounge to evoke the visitors’ curiosity of new discovery. Inside the introductory passageway, dramatic lighting and interactive experiences enabled a heightened visual story telling experience. An open chamber with a stage was created to house multifunctional promotional activities. Within this, 4 hexagon portals would lead into unique themes such as Artic Retreat, Aqua Pod, Botanic Lab and Time Observatory to reflect the different zones.