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Follow Me ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱡᱚᱢᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ by Juntao Liu

Follow Me ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱡᱚᱢᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ by Juntao Liu is a highly esteemed winner of the very prestigious 2020 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.


ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2020

Follow Me ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱡᱚᱢᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ

by Juntao Liu

Client: Hills Culture Communication

A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category

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The Design

About Follow Me ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱡᱚᱢᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ

Follow Me ᱫᱚ ᱵᱩᱫᱟᱹ ᱫᱷᱚᱨᱚᱢ ᱨᱮᱭᱟᱜ ᱥᱟᱜ ᱡᱚᱢᱟᱜ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟ�democracy᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱮᱸᱜᱟ ᱜᱮᱭᱟᱱ ᱜᱟᱦᱟᱠᱤ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸᱭ ᱢᱤᱫ ᱡᱟᱛ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸᱭ ᱱᱚᱸᱠᱟᱱ ᱡᱤᱱᱤᱥ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱵᱮᱵᱷᱟᱨ ᱠᱟᱱ ᱯᱩᱨᱟᱹᱱ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱟᱨᱟᱭᱛᱮ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱᱟᱠ ᱵᱟᱝ ᱦᱩᱭ ᱮᱱᱟ᱾ ᱫᱟᱨᱠᱟᱨ ᱜᱮᱭᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱮᱞᱮᱢᱮᱱᱴ ᱠᱚ ᱜᱮ ᱫᱚᱦᱚᱭ ᱠᱟᱱᱟ, ᱚᱱᱟᱛᱮ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱦᱩᱰᱤᱸᱡ, ᱯᱷᱮᱥᱚᱱᱟᱵᱩᱞ ᱟᱨ ᱦᱟᱛᱟᱣ ᱠᱟᱱᱟᱠ ᱞᱮᱠᱟ ᱧᱮᱞᱚᱜᱼᱟ᱾ ᱡᱮᱱ ᱪᱟᱨᱤᱴᱟᱨ ᱥᱟᱶ ᱢᱤᱫ ᱟᱞᱜᱟ ᱪᱤᱛᱟᱹᱨ ᱥᱟᱶᱛᱮᱭᱟᱜ ᱵᱷᱟᱥᱟ ᱫᱚ ᱪᱤᱱᱦᱟᱹ ᱟᱠᱟᱱ ᱥᱚᱡᱟᱣ ᱰᱷᱚᱸᱜ ᱠᱚ ᱵᱚᱫᱚᱞᱟᱭ ᱠᱟᱱᱟ ᱟᱨ ᱵᱩᱫᱟᱹ ᱡᱤᱱᱤᱥ ᱠᱚ ᱵᱟᱵᱚᱛ ᱫᱚᱦᱚ ᱟᱠᱟᱱ ᱟᱱᱟᱜᱟᱢ ᱵᱚᱫᱚᱞᱟᱭ ᱠᱟᱱᱟ᱾ ᱢᱤᱫ ᱢᱤᱫ ᱯᱮᱠᱮᱡ ᱫᱚ ᱘᱐ ᱜᱩᱱ ᱔᱐ ᱜᱩᱱ ᱓᱐᱐ ᱢᱤᱞᱤᱢᱤᱴᱟᱨ ᱢᱟᱯᱟᱜ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱨᱮᱭᱟᱜ ᱢᱚᱱᱮ ᱫᱚ ᱥᱟᱜ ᱡᱚᱢᱟᱜ ᱫᱚ ᱮᱸᱜᱟ ᱜᱟᱦᱟᱠᱤ ᱞᱟᱹᱜᱤᱫ ᱰᱷᱮᱨ ᱦᱟᱛᱟᱣ ᱠᱟᱱᱟᱜ ᱞᱮᱠᱟᱛᱮ ᱵᱮᱱᱟᱣ᱾

The Recognition

About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ

Follow Me ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱡᱚᱢᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Follow Me ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱡᱚᱢᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The Target Customer Group Of This Product Is Mainly Young People, While The Current Packaging Is Relatively Traditional, And There Is A Mismatch Between The Target Customer Group And The Product. Through Combing The Products, The Designer Only Keeps The Most Essential Design Elements, Making The Products More Concise, Fashionable And Approachable.
Dimensions & Packaging
80mmx40mmx300mm
Tags
A, Buddhism B,food
Inspiration
This Is A Packaging Design Of Buddhist Vegetarian Food. Through Concise And Zen Visual Language, The Designer Breaks People's Inherent Cognition Of Buddhist Products In The Past And Makes The Products Younger And More Approachable.
Project Duration
The project began in xi 'an in June 2018 and was completed in xi 'an in November 2018

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