India Packaging ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱯᱨᱚᱰᱚᱠᱴ ᱯᱮᱠᱮᱡᱤᱝ by Xiaomi is a highly esteemed winner of the very prestigious 2020 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2020
India Packaging ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱯᱨᱚᱰᱚᱠᱴ ᱯᱮᱠᱮᱡᱤᱝ
by Xiaomi
Client: Xiaomi
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
Verify Award Status for #92159The Design
About India Packaging ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱯᱨᱚᱰᱚᱠᱴ ᱯᱮᱠᱮᱡᱤᱝ
ᱤᱱᱰᱤᱭᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱢᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱥᱤ�status ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱤᱱᱰᱤᱭᱟ ᱢᱟᱨᱠᱮᱴ ᱨᱮ ᱟᱠᱷᱨᱤᱧ ᱠᱟᱱ ᱢᱤᱫ ᱠᱚᱱᱡᱩᱢᱟᱨ ᱤᱞᱮᱠᱴᱨᱚᱱᱤᱠᱥ ᱯᱨᱚᱰᱚᱠᱴ ᱞᱟᱭᱤᱱ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱱ ᱨᱮ ᱩᱨᱩᱡ ᱟᱱ ᱚᱨᱮᱧ ᱟᱨ ᱦᱮᱸᱫᱮᱸ ᱨᱚᱝ ᱥᱠᱤᱢ ᱵᱮᱶᱦᱟᱨ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱧᱮᱞ ᱫᱟᱨᱟᱭ ᱛᱮ ᱟᱥᱟᱨ ᱵᱟᱲᱛᱤ ᱟᱨ ᱢᱩᱬ ᱵᱨᱟᱱᱰ ᱨᱚᱝ ᱩᱫᱩᱜ ᱞᱟᱹᱜᱤᱫ ᱾ ᱡᱚᱛᱚ ᱵᱚᱠᱥ ᱨᱮ ᱢᱤᱫ ᱟᱞᱜᱟ ᱡᱟᱭᱜᱟ ᱨᱮ ᱵᱨᱟᱱᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱢᱮ�nᱟ, ᱚᱱᱟᱛᱮ ᱟᱞᱜᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱟᱨ ᱢᱟᱯ ᱨᱮᱭᱟᱜ ᱯᱨᱚᱰᱚᱠᱴ ᱠᱚ ᱨᱮ ᱮᱠᱮ ᱮᱠᱮ ᱥᱴᱟᱭᱤᱞ ᱫᱚᱦᱚ ᱦᱩᱭᱩᱜᱼᱟ ᱾ ᱟᱭᱟᱛ ᱨᱮ ᱢᱤᱫ ᱯᱟᱨᱥᱟᱞ ᱜᱚᱲᱚᱱ ᱫᱚ ᱢᱩᱬ ᱯᱨᱚᱰᱚᱠᱴ ᱩᱰᱟᱹᱱ, ᱥᱞᱚᱜᱟᱱ ᱟᱨ ᱢᱩᱬ ᱟᱠᱷᱨᱤᱧ ᱴᱷᱟᱶ ᱠᱚ ᱩᱫᱩᱜ ᱟᱠᱟᱫᱟ ᱾ ᱡᱚᱛᱚ ᱵᱚᱠᱥ ᱫᱚ ᱠᱟᱜᱚᱡ ᱛᱮ ᱛᱮᱭᱟᱨ, ᱰᱟᱭ ᱠᱟᱴ ᱟᱨ ᱜᱚᱲᱚᱱ ᱨᱮ ᱛᱮᱞᱟ ᱟᱠᱟᱱᱟ ᱾
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
India Packaging ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱯᱨᱚᱰᱚᱠᱴ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ India Packaging ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱯᱨᱚᱰᱚᱠᱴ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- With the new packaging, the design team wishes to strengthen brand recognition, as well as emphasize the technological edge associated with Xiaomi products. To ensure that the Xiaomi style remains uniform across products from a wide variety of categories and dimensions, designers have designated space on the packaging to communicate branding identity, and established a clear structure to display key product information, so that it can become a visual memory and stand apart from its competitors. Since orange is the major color palette in the Xiaomi brand, we opt for a contrasting orange-black color scheme to enhance the visual impact.
- Dimensions & Packaging
- dimension height 30-120, Length 50-95, width 32-50mm
- Tags
- electronic, orange, colorful, technology
- Production Technology
- material: Paper Structure: paper die cut and fold to box.
- Design Challenge
- With the new packaging design, the key product specifications, slogan, selling points are well communicated to the consumer, while the vibrant color scheme powerfully conveys the technology, joy, and passion aspects advocated by Xiaomi.
- Research
- Compared with the packaging of other brands in the Indian market, the branding on existing packaging line is not clear, and brand recognition is low. And the selling points and key features are not apparent. Furthermore, the product portfolio lacks visual impact and communication between product and consumer. Therefore, customers feel indifferent towards the packaging. The last and most important, packaging lacks visual memory.
- Inspiration
- Xiaomi had a product line for the Indian market. However, the sales department gave negative feedback for the visual design of the packaging. After local market research, two teams from China and India worked together and built a new visual system for the packaging. New look gives a fresh visual for the whole product line.
- Project Duration
- The project stared in June 2018 in Beijing China, finished in July 2018 in Beijing China
- Operation Flow
- Xiaomi had a product line for Indian Market. However, the feedback from the sales department was negative. Therefore, two teams from China and India worked together to explore a new look. After deeply local market research, the design team found the problems and built a new visual system for the packaging.
- Patents
- Copyrights belong to Xiaomi, 2019
- Team Members
- Design director: Lu Chen
Packaging designer: Chao Yan
Packaging structure design: Zhizhuang Song - Image Credits
- Image #1:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
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