Love&wash ᱢᱩᱲᱩ�API ᱠᱟᱹᱢᱤ: ᱯᱮᱠᱮᱡᱤᱝ by Alexander Cherkasov is a highly esteemed winner of the very prestigious 2020 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2020
Love&wash ᱢᱩᱲᱩ�API ᱠᱟᱹᱢᱤ: ᱯᱮᱠᱮᱡᱤᱝ
Client: Love&wash
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
Verify Award Status for #92436The Design
About Love&wash ᱢᱩᱲᱩ�API ᱠᱟᱹᱢᱤ: ᱯᱮᱠᱮᱡᱤᱝ
Love&wash ᱫᱚ ᱢᱤᱫ ᱞᱟᱸᱰᱨᱤ ᱡᱤᱱᱤᱥ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱨᱮ ᱩᱲᱟᱹᱣ ᱜᱩᱰᱟᱹ, ᱩᱲᱟᱹᱣ ᱡᱮᱞ, ᱠᱮᱯᱥᱩᱞ ᱟᱨ ᱫᱟᱜ ᱚᱪᱚᱜᱚᱜᱤᱡ ᱢᱮᱱᱟᱜ-ᱟ ᱾ ᱱᱚᱶᱟ ᱵᱷᱟᱵᱱᱟ ᱫᱚ ᱢᱤᱫᱴᱮᱱ ᱠᱚᱢ ᱠᱟᱛᱷᱟ ᱛᱮ ᱡᱛᱚᱱ ᱩᱫᱩᱜ-ᱟ, ᱡᱟᱦᱟᱸ ᱨᱮ ᱞᱤᱡᱟᱹ ᱠᱚ ᱢᱤᱫ ᱢᱤᱫ ᱛᱮ ᱡᱟᱯᱟᱜ ᱟᱠᱟᱱᱟ ᱾ ᱨᱚᱝᱣᱟᱱ ᱞᱤᱡᱟᱹ ᱞᱟᱹᱜᱤᱫ ᱜᱩᱰᱟᱹ ᱨᱮᱭᱟᱜ ᱞᱮᱵᱮᱞ ᱨᱮ ᱢᱤᱫ ᱠᱚᱢᱞᱟ ᱴᱤ-ᱥᱟᱨᱴ ᱟᱨ ᱢᱤᱫ ᱰᱮᱱᱤᱢ ᱥᱟᱨᱴ ᱡᱟᱯᱟᱜᱚᱜ ᱠᱟᱱᱟ ᱾ ᱞᱚᱜᱚ ᱨᱮᱭᱟᱜ ᱚᱲᱟᱜ ᱠᱚ ᱢᱤᱫ ᱛᱮ ᱚᱛᱟᱭ ᱟᱠᱟᱱᱟ ᱡᱮᱢᱚᱱ ᱩᱱᱤᱡ ᱵᱷᱟᱵᱱᱟ ᱫᱚᱦᱲᱟ ᱦᱩᱭᱩᱜ-ᱟ ᱾ ᱯᱤᱪᱷᱟᱞᱟᱛᱟ ᱨᱚᱝ ᱠᱚ ᱫᱚ ᱡᱤᱱᱤᱥ ᱠᱚ ᱟᱞᱜᱟᱜ ᱮᱫᱟ, ᱟᱨ ᱞᱤᱞ ᱴᱟᱭᱯᱚᱜᱨᱟᱯᱷᱤ ᱫᱚ ᱛᱟᱡᱟ ᱟᱨ ᱯᱟᱨᱠᱚᱢ ᱩᱫᱩᱜ ᱮᱫᱟ ᱾ ᱱᱚᱶᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱟᱨᱰᱵᱚᱨᱰ ᱟᱨ ᱯᱞᱟᱥᱴᱤᱠ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱵᱟᱭᱚᱰᱤᱜᱨᱮᱰᱮᱵᱩᱞ ᱡᱤᱱᱤᱥ ᱠᱚ ᱵᱮᱱᱟᱣ ᱞᱟᱹᱜᱤᱫ ᱭᱚᱡᱚᱱᱟ ᱢᱮᱱᱟᱜ-ᱟ ᱾
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Love&wash ᱢᱩᱲᱩ�API ᱠᱟᱹᱢᱤ: ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Love&wash ᱢᱩᱲᱩ�API ᱠᱟᱹᱢᱤ: ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This design will be advantageous differed from other competitors, because most producers of laundry detergents depict the “formula of purity” on their packages. But there is no warmth and soulfulness in this design. Also the type of washing and purpose for the type of fabric is not listed on some packages.
- Dimensions & Packaging
- This packaging is planned to be based on biodegradable materials.
- Tags
- wash, laundry detergents,washing powder, love, washing gel, washing capsules, hugs, clothes, color, soap
- Production Technology
- This packages are made of the following materials: cardboard, plastic.
- Design Challenge
- It was necessary to stick to one main idea and filter out all unnecessary options.
- Research
- There was carried an analysis of the market for Laundry products and analysis of target audience.
- Inspiration
- My concept focuses on the emotional component — the expression of love and care. The main idea is a metaphor — animate things. They are clean and happy because they are worn by people who love each other and take care of their clothes. This design concept is aimed at young families — manifestations of tender feelings are especially close to them. Love&wash laundry detergent is everything a young family needs for complete happiness.
- Project Duration
- The project was prepared for several month at the beginning of 2019 in Moscow
- Operation Flow
- Consumers will feel love and care in this concept.
- Team Members
- Assistant: Anna Leonteva
Photographer: Anatoly Karpov
3D visualizer: Pavel Gubin
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