Ccpuerh Tea ᱪᱟ ᱯᱷᱮᱴᱫᱚ ᱡᱟᱜᱟ by Somethink Brand is a highly esteemed winner of the very prestigious 2020 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2020
Ccpuerh Tea ᱪᱟ ᱯᱷᱮᱴᱫᱚ ᱡᱟᱜᱟ
Client: Ccpuerh
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
Verify Award Status for #92660The Design
About Ccpuerh Tea ᱪᱟ ᱯᱷᱮᱴᱫᱚ ᱡᱟᱜᱟ
ᱪᱪᱩᱮᱨᱦᱽ ᱪᱟ ᱢᱮᱱᱟᱜ ᱢᱤᱫ ᱪᱟᱯᱟᱛᱚ ᱟᱨ ᱞᱮᱪᱮᱫ ᱪᱟ ᱨᱮᱭᱟᱜ ᱞᱟᱹᱜᱤᱫ ᱯᱷᱮᱴᱫᱚ ᱨᱮᱠᱟᱹᱵ ᱠᱟᱱᱟᱭ ᱾ ᱰᱟᱵᱟᱭᱚᱜ ᱠᱚ ᱢᱤᱫ ᱜᱳᱞ ᱮᱞᱩᱢᱤᱱᱤᱭᱟᱢ ᱠᱮᱱ ᱠᱟᱱᱟᱭ ᱡᱟᱦᱟᱸ ᱨᱮ ᱥᱚᱱᱟ ᱨᱟᱝ ᱰᱚᱠᱚᱱ ᱢᱮᱱᱟᱜᱼᱟ, ᱵᱨᱚᱱᱡ ᱨᱟᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱥᱤᱞᱠ-ᱥᱠᱨᱤᱱ ᱚᱞ ᱠᱚ ᱢᱮᱱᱟᱜᱼᱟ ᱾ ᱱᱚᱶᱟ ᱠᱮᱱ ᱨᱮᱭᱟᱜ ᱜᱚᱞ ᱴᱷᱟᱣᱠᱟ ᱫᱚ ᱤᱭᱟᱹ ᱬᱟᱦᱟᱠᱚ ᱪᱭᱟᱱᱟᱭ ᱟᱨ ᱠᱚ ᱜᱚᱲᱚ ᱰᱚᱨᱠᱟᱨ ᱫᱚ ᱠᱳ ᱨᱟᱦᱟᱠᱚ ᱪᱭᱟᱱᱟᱭ, ᱟᱨ ᱰᱚᱠᱚᱱᱟᱜ ᱜᱚᱲᱚ ᱫᱚ ᱫᱚᱸ ᱨᱟᱦᱟᱠᱚ ᱪᱭᱟᱱᱟᱭ ᱾ ᱯᱮᱭᱟ ᱪᱟᱯᱟᱭ ᱟᱠᱟᱨ ᱠᱚ- ᱜᱳᱞ, ᱯᱨᱤᱡᱢᱮᱴᱤᱠ ᱟᱨ ᱛᱨᱤᱠᱳᱱᱟᱞ - ᱦᱚᱲᱛᱟ ᱠᱚ ᱦᱩᱰᱤᱧ ᱜᱳᱞ ᱪᱟ, ᱦᱩᱰᱤᱧ ᱪᱟᱨᱠᱳᱱᱤᱭᱟ ᱪᱟ ᱟᱨ ᱞᱮᱪᱮᱫ ᱪᱟ ᱨᱮᱭᱟᱜ ᱪᱤᱱᱦᱟᱹ ᱟᱠᱟᱫᱼᱟ ᱾ ᱵᱟᱵᱟᱨ ᱠᱮᱱ ᱨᱟᱝ ᱠᱚ ᱫᱚ ᱪᱟ ᱤᱭᱟᱹ ᱬᱟᱦᱟ ᱚᱠᱛᱚ ᱪᱤᱱᱦᱟᱹ ᱠᱟᱛᱮ ᱠᱟᱹᱴᱤᱡᱽ ᱠᱚᱣᱟᱠᱚᱣᱟ, ᱚᱱᱟ ᱞᱟᱹᱜᱤᱫᱛᱮ ᱠᱤᱨᱤᱧ ᱠᱚ ᱮᱴᱠᱮᱴ ᱠᱚ ᱥᱟᱶᱛᱮ ᱡᱚᱛᱚ ᱪᱭᱟᱱᱟᱭ ᱟᱨ ᱠᱚ ᱡᱚᱛᱚ ᱪᱤᱱᱦᱟᱹ ᱫᱟᱲᱮᱭᱟᱜ ᱠᱟᱛᱮ ᱡᱟᱱ ᱦᱩᱭ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱯᱟᱨᱚᱢᱯᱚᱨᱤᱠ ᱪᱟ ᱨᱮ ᱢᱤᱫ ᱥᱚᱨᱚᱞ ᱟᱨ ᱟᱰᱮᱨ ᱠᱟᱴᱱ ᱨᱩᱯ ᱮᱢᱚᱜ ᱠᱟᱱᱟ ᱾
The Recognition
About the A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Ccpuerh Tea ᱪᱟ ᱯᱷᱮᱴᱫᱚ ᱡᱟᱜᱟ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Ccpuerh Tea ᱪᱟ ᱯᱷᱮᱴᱫᱚ ᱡᱟᱜᱟ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a packaging project for tea. Through rich color matching, they create a variety of brand personality and growth space, pay attention to color matching system and saturation, etc., to create a high-end atmosphere and fashion characteristics. On the packaging, they used three shapes of round, prismatic and triangular, which correspond to small round tea, small square tea and loose tea. Different color cans represent different states of tea maturity. It allows consumers to quickly identify products in different can bodies and enrich their visual impact. What's important is that they broke the traditional impression inherent in the tea industry. They think that drinking tea can be very fashionable and very young.
- Dimensions & Packaging
- 80mm in diameter, tank height 70mm, cover height 10mm
Compress tea leaves into small round, small square and loose tea. - Tags
- Packaging, tea, color, fashion, youth
- Production Technology
- Round aluminum can body, lid electroplated gold, pattern bronzing, text silk screen process.
- Design Challenge
- In China, tea, as well as tea drinking, is full of traditional customs and rituals. How to get rid of the inherent impressions and make tea packaging more fashionable, younger and more high-end is the obstacle they have to overcome.
- Research
- They found that in China, the tea industry is no longer confined to the traditional form of drinking, no matter from the consumer population or the use of the scene, the youngerization of the tea industry has become a trend. Most Chinese young people, when drinking tea, may even refuse to use too traditional tea packaging or drinking. In this case, they have studied the current tendency of young people to visual aesthetics and redesigned the packaging of this project. Through rich colors and simple typography, as well as the distinction between the elements on the packaging, young people can quickly identify the products in different can bodies and enrich the visual impact. And they put forward the design concept of "simply drinking good tea", which makes the behavior of drinking tea more simple.
- Inspiration
- They found that in China, the tea industry is no longer confined to the traditional form of drinking, no matter from the consumer population or the use of the scene, the youngerization of the tea industry has become a trend. Most Chinese young people, when drinking tea, may even refuse to use too traditional tea packaging or drinking. In this case, they have studied the current tendency of young people to visual aesthetics and redesigned the packaging of this project. Through rich colors and simple typography, as well as the distinction between the elements on the packaging, people can quickly identify the products in different can bodies and enrich the visual impact. And they put forward the design concept of "simply drinking good tea", which makes the behavior of drinking tea more simple.
- Project Duration
- Launched in Dongguan in January 2019,
completed in Guangzhou in April 2019,
and exhibited in Dongguan in June 2019. - Operation Flow
- Through rich color matching, they create a variety of brand personality and growth space, pay attention to color matching system and saturation, etc., to create a high-end atmosphere and fashion characteristics. On the packaging, they used three shapes of round, prismatic and triangular, which correspond to small round tea, small square tea and loose tea. Different color cans represent different states of tea maturity. It allows consumers to quickly identify products in different can bodies and enrich their visual impact. Let the behavior of drinking tea can also be very fashionable and very young.
- Team Members
- Astro Wong
Dorne Tsui
Jr Deng
KC To - Image Credits
- Image #1: Designer Astro Wong, ccpuerh tea, 2019.
Image #2: Designer Astro Wong, ccpuerh tea, 2019.
Image #3: Designer Astro Wong, ccpuerh tea, 2019.
Image #4: Designer Astro Wong, ccpuerh tea, 2019.
Image #5: Designer Astro Wong, ccpuerh tea, 2019.
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