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Xarin ᱢᱩᱞ ᱠᱟᱹᱢᱤ: ᱫᱟᱠᱟᱹ ᱨᱮᱭᱟᱜ ᱞᱮᱵᱮᱞ by Albert Fedchenko

Xarin ᱢᱩᱞ ᱠᱟᱹᱢᱤ: ᱫᱟᱠᱟᱹ ᱨᱮᱭᱟᱜ ᱞᱮᱵᱮᱞ by Albert Fedchenko is a highly esteemed winner of the very prestigious 2020 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.


ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2020

Xarin ᱢᱩᱞ ᱠᱟᱹᱢᱤ: ᱫᱟᱠᱟᱹ ᱨᱮᱭᱟᱜ ᱞᱮᱵᱮᱞ

by Albert Fedchenko

Client: AA Winery

A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category

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Colors

The Design

About Xarin ᱢᱩᱞ ᱠᱟᱹᱢᱤ: ᱫᱟᱠᱟᱹ ᱨᱮᱭᱟᱜ ᱞᱮᱵᱮᱞ

ᱩᱰᱟᱹᱦ ᱮᱴᱟᱜ: Xarin ᱫᱚ ᱡᱟᱦᱟᱸ ᱠᱷᱚᱱ ᱠᱷᱟᱢᱟᱨ ᱫᱟᱠᱟᱹ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱢᱤᱫ ᱥᱤᱨᱤᱡ ᱞᱮᱵᱮᱞ ᱠᱟᱱᱟ ᱾ ᱡᱚᱛᱚ ᱞᱮᱵᱮᱞ ᱫᱚ 30 ᱜᱩᱱ 135 ᱢᱤᱞᱤᱢᱤᱴᱟᱨ ᱢᱟᱯ ᱢᱮ�n ᱟᱨ ᱢᱤᱫ ᱟᱞᱜᱟ ᱡᱤᱭᱚᱢᱮᱴᱨᱤ ᱨᱮ ᱠᱩᱰᱞᱤ ᱞᱮᱠᱷᱟᱱ ᱥᱟᱶ ᱢᱤᱫᱴᱟᱝ ᱠᱚ ᱡᱚᱲᱟᱣ ᱮᱫᱟ ᱾ ᱟᱠᱟᱨ ᱫᱚ ᱟᱞᱠᱚᱦᱚᱞ ᱢᱤᱴᱟᱨ ᱟᱨ ᱫᱟᱠᱟᱹ ᱵᱩᱲᱦᱟᱹ ᱞᱟᱹᱜᱤᱫ ᱵᱮᱵᱷᱟᱨ ᱮᱱ ᱡᱟᱸᱜᱟ ᱵᱮᱨᱮᱞ ᱠᱷᱚᱱ ᱮᱢᱟᱠᱟᱱᱟ, ᱟᱨ ᱱᱚᱶᱟ ᱫᱚ ᱵᱚᱛᱚᱞ ᱨᱮᱭᱟᱜ ᱠᱩᱰᱞᱤ ᱠᱚ ᱚᱛ ᱮᱫᱟ ᱾ ᱞᱮᱵᱮᱞ ᱠᱚ ᱫᱚ ᱴᱮᱠᱥᱪᱚᱨ ᱠᱟᱜᱚᱡ ᱨᱮ ᱯᱞᱮᱠᱥᱚᱜᱨᱟᱯᱷᱤᱠ ᱪᱷᱟᱯᱟ ᱟᱨ ᱩᱪᱟᱹᱭ ᱜᱞᱚᱥ ᱵᱟᱨᱱᱤᱥ ᱥᱟᱶ ᱛᱮᱭᱟᱨ ᱦᱩᱭᱩᱜ ᱠᱟᱱᱟ ᱾ 100 ᱜᱩᱱ 330 ᱢᱤᱞᱤᱢᱤᱴᱟᱨ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱫᱟᱱ ᱵᱟᱠᱥᱟ ᱫᱟᱨᱮ ᱠᱷᱚᱱ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱾ ᱩᱫ᱁ᱮᱥ ᱫᱚ ᱮᱢ ᱡᱟᱸᱜᱟ ᱨᱮ ᱟᱭᱢᱟ ᱫᱟᱠᱟᱹ ᱞᱮᱵᱮᱞ ᱛᱟᱞᱟ ᱨᱮ ᱯᱮᱠᱮᱡᱤᱝ ᱥᱚᱦᱚᱡ ᱛᱮ ᱧᱮᱞᱚᱜ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ ᱾

The Recognition

About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ

Xarin ᱢᱩᱞ ᱠᱟᱹᱢᱤ: ᱫᱟᱠᱟᱹ ᱨᱮᱭᱟᱜ ᱞᱮᱵᱮᱞ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Xarin ᱢᱩᱞ ᱠᱟᱹᱢᱤ: ᱫᱟᱠᱟᱹ ᱨᱮᱭᱟᱜ ᱞᱮᱵᱮᱞ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The main objective was to highlight arin packaging among the variety of labels at points of sale.Therefore, the label has an unique geometry and maximally concise design.
Dimensions & Packaging
label 30 x 135 / box 100 x 330
Tags
Label, Wine, Glass bottle, laconicism, Farm product, eco
Production Technology
Textured paper, flexo printing, volume glossy varnish. Gift wrap "Reserve" is made from wood. Now we are working on manufacturing from plastic with a wooden texture.
Design Challenge
The most difficult thing was to rub through the morning after the tasting. We enjoyed the process. We accompanied the project from ideas to physical implementation in the printing office.
Research
The awesome result. The design object is very contrasted in a row of motley shelve with wine bottles. We are very proud of the work that’s been completed and the result.
Inspiration
To get such inspiration, we went to the winery and tasted the product for a long time. :)
Seriously, the geometry was removed from the alcohol meter and vertically elongated barrels for aging of wine. Which looks very harmoniously with the bends of the bottle. In all the other, a great deal of experience with packaging and materials helped.
Project Duration
January 16/2019 - March 07/2019
Operation Flow
The main objective was to highlight arin packaging among the variety of labels at points of sale. Therefore, the label has a unique geometry and the most concise design.
Team Members
Albert Fedchenko

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