Tea and Pastry ᱫᱟᱱ ᱚᱛᱟᱭ ᱡᱚᱛᱚ by Weiquan Long is a highly esteemed winner of the very prestigious 2020 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2020
Tea and Pastry ᱫᱟᱱ ᱚᱛᱟᱭ ᱡᱚᱛᱚ
by Weiquan Long
Client: Guangzhou zhengdian advertising co. LTD
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
Verify Award Status for #93966The Design
About Tea and Pastry ᱫᱟᱱ ᱚᱛᱟᱭ ᱡᱚᱛᱚ
ᱪᱟ ᱟᱨ ᱯᱮᱥᱴᱨᱤ ᱫᱚ ᱢᱤᱰ-ᱚᱴᱚᱢ ᱯᱚᱨᱚᱵᱽ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱫᱟᱱ ᱚᱛᱟᱭ ᱥᱮᱴ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱥᱮᱴ ᱫᱚ ᱢᱤᱫ ᱚᱛᱟᱭ ᱨᱮ ᱵᱟᱨᱭᱟ ᱵᱟᱠᱚᱥ ᱫᱚᱦᱚᱭᱟ, ᱡᱟᱦᱟᱸ ᱨᱮ ᱦᱮᱸᱫᱮ ᱪᱟ ᱟᱨ ᱥᱩ ᱥᱴᱟᱭᱤᱞ ᱥᱚᱨᱴᱵᱽᱨᱮᱰ ᱢᱮᱱᱟᱜᱼᱟ ᱾ ᱚᱯᱨᱚ ᱨᱮᱭᱟᱜ ᱞᱮᱭᱟᱩᱴ ᱫᱚ ᱟᱞᱜᱟ ᱟᱨ ᱥᱟᱫᱷᱟᱨᱚᱬ ᱠᱟᱱᱟ ᱾ ᱢᱤᱫ ᱥᱭᱟᱦᱤ ᱪᱤᱛᱟᱹᱨ ᱫᱚ ᱪᱟ ᱵᱩᱨᱩ ᱩᱫᱩᱜᱼᱟ, ᱟᱨ ᱡᱷᱤᱬ ᱜᱟᱨ ᱠᱚ ᱫᱚ ᱯᱮᱥᱴᱨᱤ ᱨᱮᱭᱟᱜ ᱟᱠᱟᱨ ᱩᱫᱩᱜᱼᱟ ᱾ ᱨᱟᱵᱤᱝ ᱟᱨ ᱥᱭᱟᱦᱤ ᱨᱮᱭᱟᱜ ᱯᱨᱚᱵᱷᱟᱵ ᱫᱚ ᱢᱤᱫ ᱥᱩᱱᱫᱚᱨ ᱪᱟᱞᱮᱛ ᱫᱚ ᱮᱢᱟᱭᱼᱟ ᱾ ᱚᱛᱟᱭ ᱫᱚ ᱠᱨᱟᱯᱷᱴ ᱠᱟᱜᱟᱡᱽ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱦᱟᱥᱟ ᱪᱟᱴᱩ ᱨᱮ ᱪᱟ ᱫᱚᱦᱚᱭ ᱨᱮᱭᱟᱜ ᱯᱩᱨᱟᱹᱱ ᱪᱟᱞ ᱩᱫᱩᱜᱼᱟ, ᱡᱟᱦᱟᱸ ᱦᱚᱲ ᱠᱚ ᱛᱟᱞᱟᱨᱮ ᱦᱮᱸᱫᱮ ᱫᱩᱞᱟᱹᱲ ᱫᱚ ᱩᱫᱩᱜᱼᱟ ᱾ ᱱᱚᱶᱟ ᱨᱮᱭᱟᱜ ᱩᱫᱮᱥ ᱫᱚ ᱢᱤᱫ ᱥᱟᱫᱷᱟᱨᱚᱬ ᱫᱟᱱ ᱛᱮ ᱜᱟᱛᱮᱛ ᱩᱫᱩᱜ ᱠᱟᱱᱟ ᱾
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Tea and Pastry ᱫᱟᱱ ᱚᱛᱟᱭ ᱡᱚᱛᱚ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Tea and Pastry ᱫᱟᱱ ᱚᱛᱟᱭ ᱡᱚᱛᱚ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This gift consists of two boxes and one set, including black tea and shortbread. The creation is based on the design thinking of keeping love through the years. The traditional way of storing tea in clay tea pot reflects the emotion between people. The whole package is simple and plain visually. The ink painting shows the tea mountain, and the lines outline the pastry. The artistic conception of rubbing and ink adds elegance.
- Dimensions & Packaging
- The bag：282mmX110mmX300mm
The box：270mmX268mmX102 - Tags
- Mid-Autumn festival, tea, cake，friendship
- Production Technology
- Kraft paper,
- Design Challenge
- In China, there are many kinds of Mid-Autumn festival gifts, which are designed by myself. The product is not expensive, how to convey friendship is a great challenge. In product packaging design and expression also have great challenges.
- Research
- The Mid-Autumn festival to the full moon of the reunion, as sustenance miss the feeling, pray for harvest, happiness. Take this opportunity, design a unique gift, convey friendship.
- Inspiration
- Tea conveys the sincere emotion between the enterprise and the customer through the meaning of the Chinese poem "tea in clay pot, time and affection".
Cake from Su Shi's poem ,which means small cake such as chewing on, in crisp and happy. As a festive food for the Mid-Autumn festival, customers can taste authentic Su style pastry without added preservatives, and express warm greetings to customers. - Project Duration
- Guangzhou, China, 2017
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