Family Joy Daru Rakhab ᱵᱟᱛᱟᱶ by Xu Shihan is a highly esteemed winner of the very prestigious 2020 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱞᱚᱦᱟᱯᱮᱠᱮᱡᱤᱝ· 2020
Family Joy Daru Rakhab ᱵᱟᱛᱟᱶ
by Xu Shihan
Client: Peck Gift
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
Verify Award Status for #93982The Design
About Family Joy Daru Rakhab ᱵᱟᱛᱟᱶ
Family Joy ᱠᱟᱱᱟ ᱢᱤᱫ ᱰᱟᱨᱟᱶ ᱨᱟᱠᱟᱵ ᱛᱟᱶ ᱩᱯᱷᱟᱨ ᱵᱚᱠᱥᱚ ᱡᱟᱦᱟᱸ ᱪᱤᱱ ᱱᱟᱶᱟ ᱥᱮᱨᱢᱟ ᱞᱟᱹᱜᱤᱛ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱾ ᱵᱚᱠᱥᱚ ᱨᱮᱭᱟᱜ ᱪᱤᱛᱟᱹᱨ ᱨᱮ ᱢᱤᱫ ᱚᱨᱟᱜ ᱦᱚᱲᱟ ᱠᱚ ᱢᱤᱫ ᱜᱳᱞ ᱡᱟᱺᱜᱤ ᱰᱤᱸᱡᱟᱹ ᱪᱮᱛᱟᱱ ᱨᱮ ᱚᱲᱟᱜ ᱠᱟᱱᱟ ᱚᱠᱛᱚ ᱫᱟᱨᱩ ᱜᱞᱟᱥ ᱠᱚ ᱩᱪᱟᱹᱲᱮᱫ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱫᱟᱜᱮ ᱚᱨᱟᱜ ᱡᱚᱛᱚᱱ ᱟᱨ ᱵᱟᱦᱟ ᱫᱤᱱ ᱨᱮᱭᱟᱜ ᱨᱚᱸᱜᱮᱱ ᱟᱭᱢᱟ ᱠᱚ ᱩᱫᱩᱜ ᱠᱟᱱᱟ ᱾ ᱩᱯᱷᱟᱨ ᱵᱚᱠᱥᱚ ᱨᱮᱭᱟᱜ ᱢᱤᱬᱤᱡᱽ ᱠᱟᱱᱟ 383.5 ᱚᱭ 115 ᱚᱭ 374 ᱢᱤᱞᱤᱢᱤᱴᱚᱨ, ᱟᱨ ᱱᱚᱶᱟ ᱯᱤᱛ ᱠᱟᱜᱚᱡᱽ ᱪᱷᱟᱯᱟ ᱟᱨ ᱵᱨᱚᱸᱡᱤᱸ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱟᱨᱩ ᱥᱚᱢᱟᱡ ᱟᱨ ᱥᱮᱨᱢᱟ ᱚᱠᱛᱚ ᱡᱩᱲᱟᱹᱣ ᱠᱟᱱᱟ, ᱟᱨ ᱱᱚᱶᱟ ᱞᱟᱹᱜᱤᱛ ᱯᱮᱠᱮᱡ ᱠᱟᱱᱟ ᱫᱟᱨᱩ ᱦᱟᱹᱴᱤᱧ ᱚᱨ ᱜᱟᱛᱮ ᱠᱚ ᱟᱨ ᱜᱩᱱᱟᱹ ᱠᱚ ᱞᱟᱹᱜᱤᱛ ᱢᱤᱫ ᱥᱚᱭᱩᱜ ᱩᱯᱷᱟᱨ ᱠᱟᱱᱟ ᱾
The Recognition
About the A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Family Joy Daru Rakhab ᱵᱟᱛᱟᱶ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Family Joy Daru Rakhab ᱵᱟᱛᱟᱶ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The package illustration depicts a family celebrating a Chinese New Year around a round dining table. They raised their wine glasses happily, a very happy scene of happiness. The happy picture of family reunion is in the atmosphere of the Spring Festival. Such packaging gift boxes are very easy to attract wine consumers and make them buy.
- Dimensions & Packaging
- 383.5×115×374mm
- Tags
- Family，Happy，Reunion
- Production Technology
- Pit paper printing, bronzing.
- Design Challenge
- Liquor is the main drinking category in China. How to integrate the culture of wine into the festive atmosphere of the Chinese New Year and make the wine into this gift box is very suitable as a New Year gift for loved ones or friends. This is a challenge.
- Research
- A package design that attracts and impresses consumers can boost product sales.
- Inspiration
- This is a wine packaging gift box designed for the Chinese New Year. It mainly reflects the joy of family reunion and the lively atmosphere of the festival. Wine is packed in this festive gift box, which is very suitable for Chinese people as gifts to relatives or friends during the Spring Festival.
- Project Duration
- The project began in Shenzhen, China in November 2018, was completed in Shenzhen, China in December 2018, and was sold nationwide in China in January 2019.
- Team Members
- Designer: Xu Shihan
- Image Credits
- Xu Shihan,2019
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