Gary Lawson ᱨᱮᱱᱟᱜ Wilsons ᱴᱚᱠᱟ ᱠᱩᱠᱩᱨ ᱡᱚᱢ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2020 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2020
Wilsons ᱴᱚᱠᱟ ᱠᱩᱠᱩᱨ ᱡᱚᱢ ᱯᱮᱠᱮᱡᱤᱝ
Gary Lawson ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Lawson Design
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#94058 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Wilsons ᱴᱚᱠᱟ ᱠᱩᱠᱩᱨ ᱡᱚᱢ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱣᱤᱞᱥᱚᱱᱥ ᱠᱟᱱᱟ ᱢᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱡᱟᱦᱟᱸ ᱨᱮᱦᱚᱸ ᱪᱟᱯᱮᱫ ᱠᱟᱱ ᱴᱚᱠᱟ ᱠᱩᱠᱩᱨ ᱡᱚᱢ ᱞᱟᱹᱜᱤᱫ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱨᱮᱸᱡᱽ ᱨᱮ ᱯᱮ ᱚᱠᱟᱛᱚ ᱢᱮᱱᱟᱜ ᱠᱟᱱᱟ, ᱢᱤᱫ ᱢᱤᱫ ᱛᱮ ᱒.᱕ ᱠᱮᱡᱤ ᱟᱨ ᱑᱐ ᱠᱮᱡᱤ ᱵᱮᱜ ᱨᱮ ᱮᱢᱚᱜᱼᱟ ᱾ ᱵᱨᱤᱴᱤᱥ ᱟᱭᱞᱥ ᱨᱮᱭᱟᱜ ᱡᱟᱭᱜᱟ ᱡᱟᱦᱟᱸ ᱨᱮᱦᱚᱸ ᱪᱤᱛᱟᱹᱨ ᱡᱟᱦᱟᱸ ᱡᱟᱦᱟᱸ ᱵᱮᱜ ᱨᱮ ᱩᱫᱩᱜ ᱠᱟᱱᱟ, ᱟᱨ ᱚᱠᱟᱛᱚ ᱚᱠᱟᱛᱚ ᱚᱠᱟᱛᱚ ᱴᱷᱮᱸᱨ ᱟᱨ ᱨᱚᱝ ᱥᱚᱸᱜᱨᱟ ᱢᱮᱱᱟᱜ ᱠᱟᱱᱟ ᱾ ᱵᱮᱜ ᱠᱚ ᱪᱤᱛᱟᱹᱨ ᱟᱠᱟᱱᱟ ᱥᱮᱨᱢᱟ ᱫᱟᱜ-ᱵᱤᱛᱚᱵ ᱨᱚᱝ ᱛᱮ ᱯᱷᱞᱮᱠᱥᱚᱜᱨᱟᱯᱷᱤ ᱨᱟᱦᱟ ᱛᱮ ᱡᱟᱦᱟᱸ ᱯᱩᱭᱞᱩ ᱨᱚᱝ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱚᱛᱟᱭ ᱠᱚᱴᱷᱟ ᱪᱮᱛᱟᱱ ᱨᱮ, ᱟᱨ ᱛᱟᱭᱚᱢ ᱤᱫᱤᱠᱟᱱᱟ ᱢᱤᱫ ᱯᱷᱚᱨᱠᱟ ᱵᱟᱡᱟᱣ ᱣᱟᱨᱱᱤᱥ ᱛᱮ ᱾ ᱞᱚᱦᱚᱸ ᱠᱩᱸᱭᱤᱠ ᱯᱷᱚᱭᱤᱞ ᱵᱮᱜ ᱡᱟᱦᱟᱸ ᱨᱮ ᱫᱩᱦᱲᱟᱹ-ᱪᱮᱛᱟᱱ ᱡᱤᱯ ᱵᱚᱸᱫ ᱢᱮᱱᱟᱜ-ᱟ, ᱚᱱᱟ ᱠᱚ ᱰᱷᱮᱨ ᱠᱟᱜᱚᱡ ᱵᱮᱜ ᱨᱮᱭᱟᱜ ᱴᱷᱟᱶ ᱨᱮ ᱵᱮᱵᱷᱟᱨ ᱦᱩᱭ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱡᱚᱢ ᱠᱚ ᱡᱟᱥᱛᱤ ᱛᱟᱭᱚᱢ ᱫᱚᱱ ᱠᱟᱛᱮ ᱛᱟᱦᱮᱸᱱ ᱦᱩᱭ ᱠᱟᱛᱮ ᱨᱟᱠᱷᱤ ᱠᱟᱛᱮ ᱫᱚᱦᱚᱭᱟ ᱟᱨ ᱵᱟᱹᱲᱛᱤ ᱩᱰᱩᱜ ᱠᱚᱢ ᱠᱚᱨᱟᱣ ᱨᱮ ᱜᱚᱲᱚ ᱮᱢᱚᱜᱼᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Wilsons ᱴᱚᱠᱟ ᱠᱩᱠᱩᱨ ᱡᱚᱢ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Wilsons ᱴᱚᱠᱟ ᱠᱩᱠᱩᱨ ᱡᱚᱢ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Wilsons Cold Pressed dog food is a new, high quality product requiring a powerful and unique brand identity. Individually named, with beautiful colour palettes, the inspiring landscape illustrations wrap around the foil-fresh packaging. The overall design scheme's focus is not simply on the dog, but the wellbeing of both the owner and their beloved pet.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- The 3 products are available in 2 sizes 2.5kg and 10kg, dimensions are 192 x 100 x 400mm and 365 x 115 x 710mm.
- ᱴᱮᱜ ᱠᱚ
- pet food, packaging design, pet food packaging designer, graphic designer, brand redesign, pet food branding, Wilsons pet food, cold pressed dog food, vector illustration, vector art, UK
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Both the 2.5kg and 10kg bags were printed in CMYK using the flexography printing process. Environmentally responsible water-based inks were used throughout, a flood coating of white ink was applied below the process colours to boost vibrancy. Finally, the foil bags were varnished with a clear sealing coat to protect the surface.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- Within an ever-growing and competitive market place, Wilsons needed stand-out packaging to complement its stand-out product range. The client brief was clearly defined, reflect the quality within. Wide-open spaces, the beauty of nature, and the quality of life featured high. Illustrative style and individually named products would work together to convey refinement and modern dietary thinking.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Off the mark, we were able to establish the scope and potential of this project through a thoroughly researched and detailed client brief. The aspiration to design a standout brand that captured the essence and breadth of the British Isles was our goal. Through a series of colourful illustrations, the resulting visual brand set itself apart on the shelves of the UK's pet food stores.
- ᱯᱨᱮᱨᱚᱱᱟ
- Influenced by market trends for high-grade ingredients and modern production methods, Wilsons Cold Pressed dog food has achieved superb results. The range necessitated a distinct style that would convey a sense of freedom, healthy living, and quality of life. Lawson Design drew upon the landscapes of the British Isles. From the dramatic highlands of Scotland, the dark mountains of Wales and the lush countryside of England and Ireland. The result is a range of packaging that captivates the essence of nature and tranquility, for pet and owner alike.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project concepts and research were started in 2018 and developed and completed in 2019 Carlisle, Cumbria, UK
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- Critical to the rebrand was the replacement of the heavy multi-layered paper sacks that were superseded by lightweight foil fresh bags. With the added benefit of resealable zip closures, the product's life span is extended, helping to eliminate needless waste. The overall effect is a revitalised product, packed with nutritional ingredients, using modern production methods and all delivered in a contemporary design driven by passion and a commitment to quality.
- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Image #1: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #2: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #3: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #4: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #5: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
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