Pah Ji Hue Primary Function: ᱪᱟᱭ ᱯᱮᱠᱮᱡᱤᱝ by Chung-Yuan Kuo, Wei-Jen Huang and Ann Ching is a highly esteemed winner of the very prestigious 2020 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2020
Pah Ji Hue Primary Function: ᱪᱟᱭ ᱯᱮᱠᱮᱡᱤᱝ
by Chung-Yuan Kuo, Wei-Jen Huang and Ann Ching
Client: PAH JI HUE' International Co;Ltd
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
Verify Award Status for #94468The Design
About Pah Ji Hue Primary Function: ᱪᱟᱭ ᱯᱮᱠᱮᱡᱤᱝ
Book Text: ᱯᱟᱦ ᱡᱤ ᱦᱩᱭᱮ ᱫᱚ ᱛᱟᱭᱣᱟᱱ ᱠᱞᱟᱥᱤᱠ ᱪᱟᱭ ᱟᱨ ᱛᱟᱭᱣᱟᱱ ᱯᱷᱚᱞ ᱪᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱠᱟᱱ ᱢᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱥᱤᱨᱤᱡ ᱠᱟᱱᱟ ᱾ ᱢᱤᱫ ᱜᱚᱞᱚᱝ ᱪᱟᱹᱸᱫᱤ ᱠᱟᱱ ᱫᱚ ᱯᱷᱚᱞ ᱪᱟᱭ ᱫᱚᱦᱚᱭ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱨᱚᱦᱚᱲ ᱯᱷᱚᱞ ᱥᱟᱶ ᱡᱚᱲᱟᱣ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱪᱟᱹᱸᱫᱤ ᱨᱮᱭᱟᱜ ᱪᱚᱴ ᱫᱚ ᱢᱚᱰᱮᱞᱤᱝ ᱛᱮ ᱠᱚᱱᱣᱮᱠᱥ ᱠᱟᱱᱟ ᱾ ᱢᱤᱫ ᱠᱟᱜᱚᱡ ᱯᱮᱴᱤ ᱫᱚ ᱠᱞᱟᱥᱤᱠ ᱪᱟᱭ ᱫᱚᱦᱚᱭ ᱠᱟᱱᱟ ᱟᱨ ᱥᱚᱦᱚᱨ ᱥᱴᱟᱭᱤᱞ ᱨᱮ ᱥᱚᱦᱚᱡ ᱪᱤᱛᱟᱹᱨ ᱠᱚ ᱟᱜᱩ ᱠᱟᱱᱟ ᱾ ᱢᱤᱫ ᱥᱟᱠᱟᱢ ᱯᱮᱴᱤ ᱫᱚ ᱯᱩᱭᱞᱩ ᱯᱩᱭᱞᱩ ᱯᱨᱚᱰᱟᱠᱴ ᱠᱤᱥᱤᱢ ᱠᱚ ᱢᱤᱫ ᱴᱷᱟᱶ ᱨᱮ ᱡᱟᱶᱲᱟᱣ ᱠᱟᱱᱟ ᱟᱨ ᱱᱚᱶᱟ ᱫᱚ ᱥᱴᱚᱨᱮᱡ ᱯᱮᱴᱤ ᱞᱮᱠᱟ ᱦᱚᱸ ᱵᱮᱵᱷᱟᱨ ᱫᱟᱲᱮᱭᱟᱜ-ᱟ ᱾ ᱡᱚᱛᱚ ᱯᱮᱠᱮᱡ ᱠᱚ ᱫᱚ ᱚᱯᱷᱥᱮᱴ ᱯᱨᱤᱱᱴ ᱛᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ, ᱚᱯᱟᱨᱛᱟᱞᱟ ᱨᱮ ᱮᱴᱟᱜ ᱮᱴᱟᱜ ᱯᱨᱤᱱᱴᱤᱝ ᱛᱷᱟᱠ ᱥᱟᱶ ᱾ ᱱᱚᱶᱟ ᱥᱤᱨᱤᱡ ᱫᱚ ᱥᱟᱱᱛᱤ ᱟᱨ ᱥᱚᱦᱚᱡ ᱞᱮᱠᱟᱛᱮ ᱪᱟᱭ ᱪᱟᱠᱷᱱᱟ ᱫᱚ ᱩᱫᱩᱜ ᱮᱫᱟ ᱾
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Pah Ji Hue Primary Function: ᱪᱟᱭ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Pah Ji Hue Primary Function: ᱪᱟᱭ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- With tea culture as the brand core, PAH JI HUE' augments cultural and creative tea products. The combination of Taiwan fruit tea and classic dried fruit creates the mellow and smooth taste, echoing with image of rounded can. Meanwhile, the simple and elegant illustration outlines the urban design style. The wooden box is adopted to share products of the two, realizing the effective integrated design and expansion of gift.
- Dimensions & Packaging
- Wooden Box. 144mm x 280mm x 80mm
Paper Box. 104mm x 63mm x 130mm
Iron Box. diameter 125mm x height 60mm - Tags
- Taiwan tea, Taiwan fruit tea, Tea package, Creative tasting tea, Tea gift series, Urban design
- Production Technology
- Offset print for packages, both iron and paper box. The top of iron box is convex via modeling. Different printing layers on the surfaces of the packages.
- Design Challenge
- 1. Broken the original concept of tasting tea.
2. The wooden box could fix two different types of the tea products. And it also could be regarded as storage box. - Research
- We went to tea plantation that PAH JI HUE' owned in the middle of Taiwan. In Nantou, we observed the process of tea making and tried to link with the visual package. We use the concept about drip coffee and original fruit flavor to transfer the form of package. From inside to outside, we would like to let buyer taste Taiwan tea in different way.
- Inspiration
- Different from the images of youth in the past, this series return to the essence of PAH JI HUE' in tea making. The professional and steady-going brand image is strengthened via brands of Taiwan classic tea and Taiwan fruit tea products.
- Project Duration
- The package project started in March 2018 in Taiwan and finished in September 2019 in Taiwan.
- Operation Flow
- Classic Taiwan Tea takes hand-brewed tea as the overall planning concept, and uses contracted design to convey the simple atmosphere of leisurely tasting tea.
- Patents
- Copyrights belong to PAH JI HUE' International Co;Ltd
- Team Members
- General Director. Chung-Yuan Kuo
Designer. Wei-Jen Huang
Project Manager. An-Hui Ching
Illustrator. Sweet Core
Copyright. Ling Lin
Photographer. Yao Yang & Chih-Tan Lin
Film Editor. Jason Wong - Image Credits
- Image #1: Photographer Chih-Tan Lin, Creator Wei-Jen Huang, 2019
Image #2: Photographer Yao Yang, Illustrator Sweet Core, Creator Wei-Jen Huang, 2018
Image #3: Photographer Yao Yang, Creator Chung-Yuan Kuo & Wei-Jen Huang, 2018
Image #4: Photographer Yao Yang, Creator Chung-Yuan Kuo & Wei-Jen Huang, 2018
Image #5: Photographer Chih-Tan Lin, Illustrator Sweet Core, Creator Wei-Jen Huang, 2019
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