Antonia Skaraki ᱨᱮᱱᱟᱜ Psiloreitis ᱱᱚᱨᱢ ᱠᱟᱹᱢᱤ: ᱢᱩᱞᱟᱭᱢ ᱡᱤᱱᱤᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱞᱚᱦᱟᱯᱮᱠᱮᱡᱤᱝ· 2021
Psiloreitis ᱱᱚᱨᱢ ᱠᱟᱹᱢᱤ: ᱢᱩᱞᱟᱭᱢ ᱡᱤᱱᱤᱥ ᱯᱮᱠᱮᱡᱤᱝ
Antonia Skaraki ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Psiloreitis
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#94659 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Psiloreitis ᱱᱚᱨᱢ ᱠᱟᱹᱢᱤ: ᱢᱩᱞᱟᱭᱢ ᱡᱤᱱᱤᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱯᱩᱛᱷᱤ ᱚᱞ: Psiloreitis ᱢᱮᱱᱟᱜ-ᱟ ᱢᱤᱫ ᱥᱤᱢᱤᱛ ᱥᱮᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱡᱟᱦᱟᱱ ᱫᱚ ᱢᱤᱫ Gazoza ᱢᱩᱞᱟᱭᱢ ᱡᱤᱱᱤᱥ ᱞᱟᱹᱜᱤᱫ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱥᱟᱹᱛ ᱠᱩᱲᱤ ᱚᱠᱛᱚ ᱛᱮᱭᱟᱨ ᱦᱚᱸᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱟᱲᱟᱭ ᱢᱮᱱᱟᱜᱼᱟ ᱾ ᱠᱷᱚᱱ ᱤᱡ ᱞᱮᱵᱮᱞ ᱫᱚ ᱢᱤᱫ ᱢᱤᱫ ᱫᱟᱦᱟ ᱥᱟᱞ ᱨᱮᱭᱟᱜ ᱠᱟᱛᱷᱟ ᱫᱚᱦᱚ ᱠᱟᱱᱟ, 1950 ᱠᱷᱚᱱ 2010 ᱚᱠᱛᱚ ᱦᱚᱸᱛᱮ, ᱡᱟᱦᱟᱸ ᱨᱮ ᱚᱱᱟ ᱚᱠᱛᱚ ᱠᱚ ᱨᱮᱭᱟᱜ ᱯᱷᱮᱥᱚᱱ, ᱥᱮᱬᱮᱫ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱥᱟᱶᱛᱮ ᱡᱩᱲᱟᱶ ᱟᱠᱟᱱ ᱯᱟᱴᱟᱨᱱ ᱠᱚ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱫᱚ ᱟᱫᱷᱩᱱᱤᱠ ᱨᱚᱝ ᱟᱨ ᱨᱩᱯ ᱨᱮᱭᱟᱜ ᱯᱟᱪᱶᱟᱨᱠ ᱞᱮᱠᱟᱛᱮ ᱡᱚᱴᱟᱣ ᱠᱟᱱᱟ ᱾ ᱵᱚᱛᱚᱞ ᱫᱚ ᱠᱟᱸᱪ ᱠᱷᱚᱱ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱟᱨ ᱞᱮᱵᱮᱞ ᱫᱚ ᱠᱟᱜᱚᱡ ᱨᱮᱭᱟᱜ ᱥᱞᱤᱵ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱱ ᱫᱚ ᱯᱟᱨᱤᱵᱮᱥ ᱵᱟᱸᱪᱟᱣ ᱞᱟᱹᱜᱤᱫ ᱵᱮᱥ ᱡᱚᱜᱚᱛ ᱟᱡ ᱠᱟᱛᱮ ᱵᱮᱪᱷᱟ ᱟᱠᱟᱱᱟ ᱾ ᱡᱟᱠᱟᱛ ᱵᱚᱛᱚᱞ ᱨᱮᱭᱟᱜ ᱟᱡ ᱟᱡ ᱨᱮᱭᱟᱜ ᱥᱴᱟᱭᱤᱞ ᱢᱮᱱᱟᱜᱼᱟ, ᱚᱱᱟ ᱞᱟᱹᱜᱤᱫ ᱥᱟᱨᱦᱟᱣ ᱨᱮᱡᱴ ᱫᱚ ᱛᱩᱢᱟᱲ ᱠᱟᱛᱮ ᱡᱩᱢᱟᱣ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Psiloreitis ᱱᱚᱨᱢ ᱠᱟᱹᱢᱤ: ᱢᱩᱞᱟᱭᱢ ᱡᱤᱱᱤᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Psiloreitis ᱱᱚᱨᱢ ᱠᱟᱹᱢᱤ: ᱢᱩᱞᱟᱭᱢ ᱡᱤᱱᱤᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Travelling to the past with a company that celebrates 70 years of taste! When you picture the past, what comes to mind? Inspired by the authenticity of the trends that shaped past decades, this Limited Edition Packaging is unique: Jeans & Jeanius Icons in the 50s, Hippies and Positive Vibes in the 60s, Disco Mood in the 70s, Bright and Playful Colors in the 80s, Fab Fashion in the 90s, Tech in the 2000s, Trends in the 2010s. Uplifting patterns. Modern patchworks.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Glass bottle: 19.2 width x 16 height.
Paper label: sleeve label. Forlabels printing company. - ᱴᱮᱜ ᱠᱚ
- Psiloreitis, Gazoza, Soft Drinks Packaging, Design, Limited Edition, Special Edition
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Glass and paper. Environmentally friendly packaging.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The major challenge was to create an original and unique packaging, able to mark the course set 70 years ago, when the tasty journey of Psiloritis Gazoza soft drink began.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Creating limited edition packaging for soft drinks is a way to connect with customers in a unique way as consumers feel that they have something special. Without changing what is in the bottle, limited edition packaging provides an exclusive look. That sense of exclusivity was the guiding star during the research and competition mapping and analysis period.
- ᱯᱨᱮᱨᱚᱱᱟ
- Packaging inspired by history! Beverage companies everywhere know their products need to stay timeless while constantly becoming new again. No matter how old the brand is, it can still fit in with current trends and establish a modern presence.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started and finished in 2019, in Athens, Greece.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- This kind of throwback design was an effective way of demonstrating dedication to a certain level of quality, unaltered since the inception of the product, decades back. It tells the story of passion and trends that remain alive from a design standpoint. That’s how a lasting brand identity was created.
Everyone wants to hold a tempting bottle, and carry a piece of magic, the nostalgic kind from the good old days! So, are you thirsty for magic and history? As Carl Jung once said, The creative mind plays with the objects it loves. Grab the bottle you love and get ready for a trip to the past. Each bottle got its own unique style and perspective, making the range a collector's wish! - ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Creative Director: Antonia Skaraki
Designers: Evri Makridis, Valia Alousi, Andreas Deskas
Copywriter: Sotiria Theodorou - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- A.S. Advertising, 2019
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