Jiu Ming Tang ᱯᱨᱟᱭᱢᱟᱨᱤ ᱠᱟᱹᱢᱤ: ᱨᱟᱠᱥᱤ ᱯᱮᱠᱮᱡᱤ by Qi-Jun Wang is a highly esteemed winner of the very prestigious 2020 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2020
Jiu Ming Tang ᱯᱨᱟᱭᱢᱟᱨᱤ ᱠᱟᱹᱢᱤ: ᱨᱟᱠᱥᱤ ᱯᱮᱠᱮᱡᱤ
by Qi-Jun Wang
Client: Wang Qi-jun
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
- 24,227
- Verified Award Winner
- Verify Award Status for #96128
The Design
About Jiu Ming Tang ᱯᱨᱟᱭᱢᱟᱨᱤ ᱠᱟᱹᱢᱤ: ᱨᱟᱠᱥᱤ ᱯᱮᱠᱮᱡᱤ
ᱡᱤᱥ ᱢᱤᱝ ᱴᱟᱝ ᱫᱚ ᱰᱨᱟᱜᱚᱱ ᱵᱚᱴ ᱯᱚᱨᱚᱵ ᱥᱟᱶ ᱡᱚᱲᱟᱣᱟᱠᱟᱱ ᱪᱤᱱᱤ ᱨᱟᱠᱥᱤ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱫᱟᱱ ᱯᱮᱠᱮᱡᱤ ᱰᱤᱡᱟᱤᱱ ᱠᱟᱱᱟ ᱾ ᱵᱟᱦᱨᱮ ᱠᱚ ᱵᱟᱠᱥᱟ ᱫᱚ ᱯᱟᱨᱮᱥᱟᱨᱤᱭᱟᱜ ᱠᱚ ᱦᱤᱛᱟᱣ ᱠᱟᱫᱟ ᱠᱟᱜᱚᱡ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱟᱨ ᱦᱚᱛ ᱯᱨᱮᱥᱤᱝ ᱯᱨᱚᱥᱮᱥ ᱛᱮ ᱥᱟᱠᱟᱢ ᱠᱟᱛᱮᱫ ᱟᱠᱟᱱᱟ ᱾ ᱢᱤᱫ ᱟᱨᱟᱜ ᱥᱤᱞ ᱫᱚ ᱪᱤᱱᱤ ᱯᱩᱨᱩᱱ ᱵᱷᱟᱜᱭᱚ ᱞᱟᱹᱜᱤᱫ ᱢᱚᱱᱮ ᱠᱚ ᱩᱫᱩᱜ ᱟᱠᱟᱫᱟ ᱾ ᱥᱤᱞ ᱫᱚ ᱡᱟᱹᱛᱤᱡ ᱟᱛᱟᱜ ᱠᱟᱛᱮ ᱵᱟᱠᱥᱟ ᱫᱚ ᱢᱤᱫ ᱥᱠᱨᱚᱞ ᱞᱮᱠᱟ ᱯᱟᱥᱱᱟᱣᱜ-ᱟ, ᱟᱫᱚ ᱩᱱᱤ ᱟᱹᱲᱟᱹ ᱮᱢ ᱟᱠᱟᱫᱟ ᱾ ᱯᱚᱸᱰᱟ ᱵᱟᱦᱨᱮ ᱛᱟᱞᱟ ᱫᱚ ᱵᱷᱤᱛᱨᱤᱨᱮᱭᱟᱜ ᱨᱟᱝᱣᱟᱱ ᱯᱚᱨᱚᱵ ᱪᱤᱛᱟᱹᱨ ᱠᱚ ᱥᱟᱶ ᱣᱤᱨᱩᱫ ᱦᱚᱸᱭᱚᱜ-ᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱢᱤᱫ ᱢᱚᱴᱟ ᱵᱟᱲᱟᱭ ᱮᱢᱟᱜ ᱡᱟᱦᱟᱸ ᱮᱢᱟᱜ-ᱟ ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱤᱱ ᱫᱚ ᱯᱟᱨᱮᱥᱟᱨᱤᱭᱟᱜ ᱯᱚᱨᱚᱵ ᱡᱤᱱᱤᱥ ᱠᱚ ᱱᱟᱶᱟ ᱯᱮᱠᱮᱡᱤ ᱨᱮ ᱟᱹᱜᱩ ᱠᱟᱛᱮ ᱞᱟᱠᱪᱟᱨ ᱯᱟᱦᱪᱟᱱ ᱠᱚ ᱜᱚᱲᱚ ᱮᱢᱟᱜ-ᱟ ᱾
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Jiu Ming Tang ᱯᱨᱟᱭᱢᱟᱨᱤ ᱠᱟᱹᱢᱤ: ᱨᱟᱠᱥᱤ ᱯᱮᱠᱮᱡᱤ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Jiu Ming Tang ᱯᱨᱟᱭᱢᱟᱨᱤ ᱠᱟᱹᱢᱤ: ᱨᱟᱠᱥᱤ ᱯᱮᱠᱮᱡᱤ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a special liquor for the gift of Dragon Boat Festival.The outer surface of the product is made of environmentally friendly paper,and the red seal is commonly called a"Cai Tou"in traditional Chinese wishes, which means to seek good luck. Then the seal is torn open like a scroll.The simplicity of the appearance collides with the colorful flashiness of the inner part,which brings great visual impact.People's eyes are bright,and the"Cai Tou"has been won.
- Dimensions & Packaging
- Packing:Height 32cm,Width:22.5cm,Length:8 cm，bottle:Diameter 7cm,Height26cm。
- Tags
- Bottle type design,Packing design,Earthenware, Knight-errant
- Production Technology
- The box adopts environmental protection paper as hot pressing process.The box structure is only opened with a scroll type, which enhances the interaction of users.
- Design Challenge
- The technology needed in this case is not easy to implement because it is time consuming and laborious.But we have to admit that compared with other common graphic design,it is a better display technology.However,when it comes to mass production, they need to compromise.
- Research
- The exhibition of traditional Chinese elements is accompanied by the dissemination of culture. The design with the characteristics of traditional Chinese festivals is used for cultural output.Modern culture and traditional culture are integrated and innovated to a large extent.The adoption of elements to reflect originality and traditionalism is a common concept, which will attract the attention of consumers,arouse the new trend of traditional culture and enhance cultural identity Sense.
- Inspiration
- During the Dragon Boat Festival, every Chinese family will hold some grand activities to make some delicious dishes, which is also the brewing period of Chinese liquor. The inspiration of design comes from every detail of the Dragon Boat Festival.
- Project Duration
- The project starts in January 2018 and ends in April 2018.Design completed in Changsha,Hunan,proofing in Shenzhen,production in Changde.
- Operation Flow
- They use wisdom and creativity to integrate the elements of Dragon Boat Festival into the design. The simple outer box is colorful after opening. The festive Dragon Boat Festival illustration elements form a strong visual contrast, making people feel more festive.
- Team Members
- Design Director:Wang Qijun
Design Assistant:Yi Xin, Liu Han
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