The Meaninghall Tea ᱪᱟ ᱯᱮᱠᱮᱡᱤᱝ by Suzhou SoFeng Culture Media Co.,Ltd. is a highly esteemed winner of the very prestigious 2020 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2020
The Meaninghall Tea ᱪᱟ ᱯᱮᱠᱮᱡᱤᱝ
by Suzhou SoFeng Culture Media Co.,Ltd.
Client: Meaninghall
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
Verify Award Status for #97594The Design
About The Meaninghall Tea ᱪᱟ ᱯᱮᱠᱮᱡᱤᱝ
ᱢᱤᱱᱤᱝᱦᱚᱞ ᱪᱟ ᱫᱚ ᱵᱤᱞᱩᱚᱪᱩᱱ ᱦᱟᱨᱭᱟᱨ ᱪᱟ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱾ ᱵᱤᱞᱩᱚᱪᱩᱱ ᱫᱚ ᱪᱤᱱ ᱨᱮᱱᱟᱜ ᱥᱩᱡᱷᱚ ᱨᱮ ᱛᱟᱭ ᱫᱚ ᱜᱟᱰᱟ ᱫᱷᱟᱹᱨᱮ ᱨᱮ ᱛᱷᱟᱯᱚᱱ ᱞᱩᱠᱥᱟᱝ ᱢᱮᱱᱟᱜ ᱢᱤᱫ ᱦᱩᱰᱤᱧ ᱚᱛᱟᱲ ᱨᱮ ᱛᱮᱭᱟᱨ ᱦᱟᱨᱭᱟᱨ ᱪᱟ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱢᱤᱫ ᱠᱤᱥᱟᱹᱬ ᱟᱨᱴ ᱠᱟᱜᱚᱡ ᱛᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱨᱮᱱᱟᱜ ᱰᱟᱦᱟᱲᱟᱜ ᱛᱮᱠᱥᱪᱚᱨ ᱫᱚ ᱚᱛᱟᱭ ᱛᱟᱞᱠᱟ ᱨᱮᱱᱟᱜ ᱢᱟᱨᱟᱝ ᱜᱟᱰᱟᱲ ᱠᱚ ᱦᱩᱭ ᱮᱛᱚᱦᱚᱵ ᱮᱫᱟᱭ ᱾ ᱥᱟᱫᱷᱟᱨᱚᱬ ᱜᱟᱨ ᱜᱨᱟᱯᱷᱤᱠ ᱫᱚ ᱵᱩᱨᱩ, ᱜᱟᱰᱟ ᱟᱨ ᱦᱚᱞ ᱨᱮᱱᱟᱜ ᱪᱤᱱᱦᱟᱹ ᱠᱚ ᱢᱤᱫ ᱞᱮᱱᱰᱥᱠᱮᱯ ᱪᱤᱛᱟᱹᱨ ᱨᱮ ᱢᱤᱫᱛᱟᱸᱦᱮᱱ ᱠᱚ ᱨᱚᱲᱟᱜᱼᱟ ᱾ ᱪᱟ ᱨᱮᱱᱟᱜ ᱟᱡᱟᱨᱚᱜ ᱪᱚᱞᱚᱬ ᱩᱫᱩᱜ ᱞᱟᱹᱜᱤᱫ ᱦᱚᱴ ᱥᱴᱟᱢᱯᱤᱝ ᱵᱮᱵᱷᱟᱨ ᱠᱟᱱᱟ ᱾ ᱠᱩᱥᱤᱭᱟᱹᱬ ᱪᱤᱛᱟᱹᱨ ᱫᱚ ᱵᱟᱝ ᱵᱮᱵᱷᱟᱨ ᱠᱟᱱᱟ, ᱚᱱᱟᱛᱮ ᱡᱟᱭᱜᱟ ᱨᱮᱱᱟᱜ ᱞᱟᱠᱪᱟᱨ ᱫᱚ ᱩᱠᱩ ᱟᱨ ᱱᱟᱶᱟ ᱚᱠᱛᱚ ᱞᱮᱠᱟᱛᱮ ᱩᱫᱩᱜ ᱟᱠᱟᱱᱟ ᱾
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
The Meaninghall Tea ᱪᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ The Meaninghall Tea ᱪᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The special art papers we use are in mottled textures as old walls in history center of the town. The graphics are created from icons of “ the montain”, “ the lake”, “ the hall”, then blended them in a landscape painting.
As a mackating goals，we use graphic design mix with contemporary style and traditional chinese icons, to protect local culture and also catches eyes of young customers. - Dimensions & Packaging
- Big Box Width 290mm x Depth 85mm x Height 180mm
Small Box Width 70mm x Depth 70mmx Height 105mm
Bronzing Process - Tags
- Package, Tea, China, Suzhou, Biluochun
- Production Technology
- We use special art paper with hot stamping technology to express the characteristics of Biluochun tea. The natural texture of the paper reflects the natural flavor of Biluochun tea.
- Design Challenge
- Throughout the design process of the package, we have been pursuing a natural design, pursuing packaging that best reflects the characteristics of Biluochun tea. Gorgeous illustrations were not used in the entire design, instead simple lines were used to outline the geographical location and tea-producing environment of the Meaninghall brand.
- Research
- Throughout the packaging design, we have always emphasized that nature is the essence of the product. Don't use too many design techniques or gorgeous illustration methods, only use the simplest design language to show the attributes of the product.
- Inspiration
- The Meaninghall is a local brand which is focus on selling agricultural products in high quality. It’s based in a small town of Suzhou which is called Luxiang. With a centuries-old history, and great natural environment, it has a famous green tea which is in the top list of Chinese tea- Biluochun. It’s also rich of typical fruits which belong to South of Yangzi river.
The town is far away from city and in the side of the east of Tai lake, the biological products need a way for promotion. So we hope use graphics and the special materials to create a brand with emotion of traditional cultures. It will deliver a lifestyle to someone of naturalism and who are high quality life hunters. - Project Duration
- The project started in April 2019 in Suzhou, China and finished in December 2019.
- Operation Flow
- This package uses artistic paper with excellent feel and hot stamping technology, which directly expresses the characteristics of Biluochun tea: nature and fragrance.
- Patents
- Copyrights belong to Suzhou SoFeng Culture Media Co.,Ltd.
- Team Members
- Sha Feng, Creative Director
Lu Jiayi, Art Director
Xu Kai, Designer - Image Credits
- Photographer by Lu Jiayi
Images by Sha Feng and Lu Jiayi, 2019
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