HuangRan Primary Function: ᱚᱸᱜᱚᱨ ᱯᱮᱜᱮᱡᱤᱝ by Lynn Tsang is a highly esteemed winner of the very prestigious 2020 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2020
HuangRan Primary Function: ᱚᱸᱜᱚᱨ ᱯᱮᱜᱮᱡᱤᱝ
by Lynn Tsang
Client: Lynn Tsang
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
Verify Award Status for #98044The Design
About HuangRan Primary Function: ᱚᱸᱜᱚᱨ ᱯᱮᱜᱮᱡᱤᱝ
Book Text: ᱟᱸᱜᱨᱚᱸ ᱛᱟᱦᱮᱸᱱ ᱠᱩᱞᱩᱫ ᱠᱟᱴᱷᱟᱭ ᱚᱸᱜᱚᱨ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱞᱟᱴᱷᱟᱨ ᱞᱟᱹᱜᱤᱫ ᱯᱮᱜᱮᱡᱤᱝ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮ ᱯᱩᱨᱟᱹᱱᱚ ᱠᱟᱴᱷᱟᱭ ᱠᱟᱛᱷᱟ-ᱠᱟᱦᱱᱤ ᱨᱮᱭᱟᱜ ᱥᱟᱹᱨᱤ ᱮᱱᱮᱛ ᱚᱠᱟ ᱫᱮᱦᱚᱨᱜᱚ ᱦᱩᱭ ᱠᱟᱱᱟ ᱚᱱᱟ ᱫᱤᱠᱩ ᱤᱫᱤ ᱠᱟᱱᱟ᱾ ᱦᱚᱲᱟᱹ ᱨᱩᱯ ᱫᱮᱠᱷᱟᱣ ᱦᱟᱛᱮᱸ ᱠᱟᱴᱷᱟᱭ ᱚᱯᱮᱨᱟ ᱨᱮᱭᱟᱜ ᱮᱞᱤᱢᱮᱸᱴ ᱡᱩᱲᱟᱶ ᱦᱟᱛᱮᱸ ᱫᱚᱸ ᱡᱟᱶᱟᱸ ᱠᱷᱟᱨᱤᱫᱟᱨᱠᱚ ᱛᱟᱭᱚᱢ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱱᱟᱶᱟ ᱟᱨ ᱴᱷᱮᱴᱟᱨ ᱨᱩᱯ ᱮᱢᱚᱜ ᱠᱟᱱᱟ᱾ ᱟᱨᱦᱚᱸ ᱡᱚᱛᱚ ᱡᱟᱶᱟᱸ ᱡᱟᱦᱨᱟᱠᱚ ᱢᱤᱫ ᱠᱩᱞᱩᱫ ᱠᱟᱴᱷᱟᱭ ᱨᱮᱭᱟᱜ ᱴᱟᱠᱟ ᱟᱲᱟᱝ ᱠᱟᱛᱮ, ᱟᱨ ᱡᱟᱦᱨᱟᱠᱚ ᱪᱮᱛᱟᱱ ᱫᱮᱦᱚᱨᱜ ᱨᱮᱭᱟᱜ ᱡᱩᱲᱟᱶ ᱴᱮᱴᱟᱜ ᱚᱠᱟ ᱚᱴ ᱴᱟᱠᱟ ᱟᱲᱟᱝ ᱠᱟᱱᱟ᱾ ᱩᱯᱟᱹᱨ ᱟᱫᱟᱨ ᱚᱠᱟ ᱦᱚᱸᱰ ᱟᱨ ᱴᱩᱴᱩ ᱫᱟᱶ ᱟᱨ ᱠᱷᱚᱞᱟᱹ ᱡᱟᱭᱜᱟ ᱠᱚ ᱦᱟᱛᱮᱸ ᱞᱟᱦᱟ ᱢᱮᱱᱟᱜ ᱠᱟᱱᱟ᱾
The Recognition
About the A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
HuangRan Primary Function: ᱚᱸᱜᱚᱨ ᱯᱮᱜᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ HuangRan Primary Function: ᱚᱸᱜᱚᱨ ᱯᱮᱜᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Packaging use anthropomorphic methods combined with elements of Chinese opera to create a new image of the four patron saints. With fashionable design methods, The Packaging subvert their stereotypes in people's minds, so that they can attract young consumers.
- Dimensions & Packaging
- The outer box:220mm x 160mm x 160mm
- Tags
- Chinese fashion style, Rice Wine, Packaging Desgin, Preaker, HuangRan, Patron Saint
- Production Technology
- Printing with Silver foil paper, Matt Lamination, UV Coating, Hot Stamping, punctured, Painted glass bottles. The corresponding part of the outer box is hollowed out to make the packaging more layered.
- Design Challenge
- There's a lot of detail in the design. Consider a lot of material and printing process in the design, Make the packaging produce the best effect while controlling the cost reasonably.
- Research
- Chinese traditional rice wine quality is very good, but the packaging rough inferior, hope that through the fashion design of the Chinese culture, change its humble and poor impression, let modern young people understand it and accept Chinese culture.
- Inspiration
- Staying up late. poor sleep and high pressure have become the label of contemporary young people.The patron saint series is the health-focused product of Huangran Wine. The Green Dragon, the White Tiger, the Vermilion Bird and the Black Tortoise are the patron saints in ancient Chinese mythology. which coincided with the demands of the product.
- Project Duration
- The project started in September 2019 in Changsha and finished in February 2020 in Changsha.
- Operation Flow
- The packaging design focuses on its main visual pattern, In the process of creative execution, the design focus is on the combination of various components of illustrations with different printing techniques. Make the details of package illustration more endurable.
- Team Members
- Design Director:Lynn Tsang
Designer:Sha Shen
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