DouChaSai ᱪᱟ ᱯᱮᱠᱮᱡᱤᱝ by 7654321 Studio is a highly esteemed winner of the very prestigious 2020 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2020
DouChaSai ᱪᱟ ᱯᱮᱠᱮᱡᱤᱝ
Client: 7654321 Studio
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
Verify Award Status for #98146The Design
About DouChaSai ᱪᱟ ᱯᱮᱠᱮᱡᱤᱝ
ᱰᱚᱩᱪᱟᱥᱟᱭ ᱢᱮᱱᱛᱮ ᱢᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱒᱐᱑᱘ ᱨᱮᱭᱟᱜ ᱣᱩᱭᱤ ᱯᱟᱦᱟᱲ ᱨᱮ ᱦᱩᱭ ᱠᱟᱱ ᱞᱚᱠ ᱪᱟ ᱯᱨᱚᱛᱤᱡᱳᱜᱤᱛᱟ ᱨᱮ ᱢᱟᱱᱟᱛ ᱠᱚᱣᱟᱜ ᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ । ᱵᱚᱠᱚᱥ ᱟᱭ ᱢᱟᱯ ᱠᱟᱱᱟ ᱑᱖᱐ x ᱔᱐ x ᱒᱔᱕ ᱢᱤᱞᱤᱢᱤᱴᱟᱨ, ᱟᱨ ᱟᱭ ᱥᱮᱪᱮᱰ ᱮᱢ ᱠᱟᱱᱟ ᱠᱷᱟᱥ ᱠᱟᱜᱚᱡ ᱠᱷᱚᱱ, ᱥᱠᱨᱤᱱ ᱥᱯᱚᱴ ᱠᱟᱞᱚᱨ ᱯᱨᱤᱱᱴᱤᱝ, ᱵᱨᱚᱱᱡᱤᱝ ᱟᱨ ᱴᱨᱟᱱᱥᱯᱷᱟᱨ ᱢᱮᱴᱟᱞ ᱥᱴᱤᱠᱟᱨ ᱟᱠᱟᱸ ᱠᱟᱛᱮ ᱠᱚᱢᱯᱞᱤᱴ ᱟᱠᱟᱱᱟ । ᱪᱟᱭᱤᱱᱤᱡ ᱠᱮᱞᱤᱜᱨᱟᱯᱷᱤ ᱟᱭ ᱪᱮᱛᱟᱱ ᱨᱮ ᱨᱟᱠᱟᱵ ᱠᱟᱱᱟ, ᱟᱨ ᱪᱟ ᱯᱨᱚᱛᱤᱡᱳᱜᱤᱛᱟ ᱨᱮᱭᱟᱜ ᱟᱨᱛᱷ ᱟᱨ ᱠᱟᱴᱷᱟᱢᱚ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ । ᱥᱴᱨᱳᱠ ᱠᱚ ᱵᱟᱛᱟᱨ ᱠᱟᱱᱟ ᱟᱨ ᱴᱮᱱᱥᱚᱱ ᱥᱟᱶᱮᱛᱮ ᱟᱲᱟᱜ ᱠᱟᱱᱟ, ᱚᱱᱟ ᱞᱟᱹᱜᱤᱫ ᱚᱱᱟ ᱚᱲᱟᱜ ᱟᱨ ᱪᱤᱛᱟᱹᱨ ᱫᱚ ᱢᱤᱫᱴᱟᱸᱭ ᱞᱮᱠᱟᱛᱮ ᱧᱮᱞᱚᱜᱼᱟ । ᱵᱚᱠᱚᱥ ᱨᱮᱭᱟᱜ ᱵᱷᱤᱛᱨᱤ ᱨᱮ ᱢᱤᱫ ᱦᱩᱰᱤᱧ ᱪᱟ ᱵᱚᱠᱚᱥ ᱟᱨ ᱢᱤᱫ ᱠᱚᱞᱮᱠᱥᱚᱱ ᱥᱟᱨᱴᱤᱯᱷᱤᱠᱮᱴ ᱢᱮᱱᱟᱜᱼᱟ ।
The Recognition
About the A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
DouChaSai ᱪᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ DouChaSai ᱪᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A packaging designed for the 2018 "Zhuzi Cup" Wuyi Mountain Folk Tea Competition Gold Award Tea. The Chinese calligraphy in the work is based on the textual meaning and structure of the "Tea Competition", and it is domineeringly written, making it rich in rivers and lakes, like words and paintings, and rich in details. Combining elegant and heavy feelings to achieve its thick and chic strokes. In the design, the tension of calligraphy embodies "Yi Zhan Cheng Ming , Yan Ao Jiang Hu”.
- Dimensions & Packaging
- 160*40*245mm
- Tags
- Tea, Tea Competition
- Production Technology
- Special paper, screen spot color printing, bronzing, transfer metal stickers
- Design Challenge
- Looking for design elements and techniques that match the temperament of the "Tea Competition", at last, calligraphy, which is unique to China as the "Tea Competition" event, was selected. Then, in many calligraphy, we looked for a font that looks like words and paintings and has tension.
- Research
- Learn about the origin of the "Tea Competition". Tracing the history of "Tea Competition”, it has a strong color of victory and defeat, is a form of tea evaluation and social activities. In ancient times, it was an open outcry, but now it is an anonymous review, regardless of human feelings, so it is more fair and peaceful.
Looking for design elements and techniques that match the temperament of the "Tea Competition", at last, calligraphy, which is unique to China as the "Tea Competition" event, was selected. Then, in many calligraphy, we looked for a font that looks like words and paintings and has tension. - Inspiration
- According to research, tea competition began in the Tang Dynasty. Every spring after new tea was made, tea farmers and customers would hold an activity that compares the quality of new tea with its inferior quality. It is not only characterized by skill, winning and losing, but also full of fun and challenge.The victory or defeat of a tea match, just like the victory or defeat of a football match today.
- Project Duration
- The project started in October 2018 in Fuzhou, China and finished in December 2018 in Fuzhou, China and officially launched in January 2019.
- Operation Flow
- Get the package and admire the calligraphy on the surface. After opening, it contains a small tea box and a certificate of collection.
- Team Members
- Designer:Bosom
Photography:Hello小方
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