Ryan Paonessa ᱨᱮᱱᱟᱜ Status Audio ᱵᱨᱟᱸᱰ ᱯᱚᱨᱤᱪᱚᱭ

Ryan Paonessa ᱨᱮᱱᱟᱜ Status Audio ᱵᱨᱟᱸᱰ ᱯᱚᱨᱤᱪᱚᱭ ᱫᱚ ᱵᱤᱜᱭᱟᱯᱚᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2020 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾

ᱠᱟᱥᱟᱵᱤᱜᱭᱟᱯᱚᱱ· 2020

Status Audio ᱵᱨᱟᱸᱰ ᱯᱚᱨᱤᱪᱚᱭ

Ryan Paonessa ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: Ryan Paonessa Design

ᱵᱤᱜᱭᱟᱯᱚᱱ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

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ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ

#98408 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

ᱥᱟᱭᱤᱴ ᱧᱮᱞ ᱢᱮ A' Design Award ᱨᱮ ᱧᱮᱞ ᱢᱮ ᱯᱨᱮᱥ ᱨᱤᱞᱤᱡ ᱯᱩᱨᱥᱠᱟᱨ ᱵᱮᱡ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

Status Audio ᱵᱨᱟᱸᱰ ᱯᱚᱨᱤᱪᱚᱭ ᱵᱟᱵᱚᱛ ᱛᱮ

ᱥᱴᱮᱴᱟᱥ ᱳᱰᱤᱭᱳ ᱢᱮᱱᱟᱜ-ᱟ ᱢᱤᱫ ᱵᱨᱟᱸᱰ ᱯᱚᱨᱤᱪᱚᱭ ᱡᱟᱦᱟᱸ ᱱᱤㅇ ᱭᱚᱨᱠ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱥᱤᱫᱷᱟ-ᱜᱨᱟᱦᱚᱠ-ᱛᱮ ᱦᱮᱰᱯᱷᱚᱱ ᱠᱚᱢᱯᱟᱱᱤ ᱞᱟᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱾ ᱞᱚᱜᱚᱴᱟᱭᱤᱯ ᱠᱚ ᱢᱤᱫ ᱥᱟᱫᱷᱟᱨᱚᱱ ᱥᱟᱩᱸᱰ ᱣᱮᱵᱷ ᱯᱮᱴᱚᱨᱚᱱ ᱨᱮᱭᱟᱜ ᱵᱚᱦᱟ ᱫᱚ ᱱᱚᱠᱚᱞ ᱮᱫᱟᱭ, ᱡᱟᱦᱟᱸᱨᱮ ᱥᱚᱵ ᱚᱠᱛᱚ ᱫᱚ ᱢᱤᱫ ᱛᱮ ᱚᱲᱟᱜ ᱨᱟᱥᱛᱟ ᱟᱨ ᱪᱟᱯ ᱪᱟᱞᱟᱜ ᱠᱟᱱᱟ ᱾ ᱪᱚᱠᱷᱟ ᱠᱟᱱᱟ ᱥᱟᱫᱷᱟᱨᱚᱱ ᱥᱟᱩᱸᱰ ᱣᱮᱵᱷ ᱯᱮᱴᱚᱨᱚᱱ ᱫᱚ ᱟᱨ ᱮᱠᱚᱲᱟ ᱢᱟᱨᱠ ᱦᱚᱸ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱛᱟᱦᱮᱸᱱ ᱡᱟᱭᱜᱟ ᱨᱮ ᱵᱮᱵᱷᱟᱨ ᱦᱩᱭᱩᱜ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱨᱮ ᱞᱚᱜᱚᱴᱟᱭᱤᱯ ᱵᱟᱝ ᱚᱭ ᱟᱸᱫᱤ ᱠᱟᱱᱟ ᱾ ᱨᱚᱝ ᱟᱨ ᱴᱟᱭᱤᱯ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ, ᱣᱮᱵᱷᱥᱟᱭᱤᱴ, ᱪᱷᱟᱯᱟ ᱠᱟᱜᱡ ᱟᱨ ᱢᱟᱨᱠᱮᱴᱤᱝ ᱢᱮᱴᱮᱨᱤᱭᱟᱞ ᱡᱩᱲᱤ ᱨᱮ ᱫᱮᱠᱷᱟ ᱯᱚᱨᱤᱪᱚᱭ ᱠᱚ ᱢᱤᱫ ᱛᱮ ᱡᱟᱦᱟᱸ ᱮᱫᱟᱭ ᱾ ᱦᱮᱰᱯᱷᱚᱱ ᱠᱚ ᱨᱮ ᱚᱠᱟ ᱦᱚᱸ ᱞᱚᱜᱚ ᱵᱟᱭ, ᱟᱡᱟᱜ ᱢᱤᱫ ᱴᱷᱮᱱᱟᱜ ᱠᱚᱰ ᱛᱟᱦᱮᱸ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱠᱟᱴᱷᱚ ᱟᱨ ᱠᱟᱹᱢᱤ ᱞᱟᱦᱟ ᱟᱛᱟ ᱫᱮᱠᱷᱟᱣ ᱮᱫᱟᱭ ᱾ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱴᱷᱮᱱᱟᱜ ᱴᱷᱮᱱᱟᱜ ᱢᱟᱯ ᱨᱮ ᱮᱢ ᱟᱠᱟᱱᱟ ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Status Audio ᱵᱨᱟᱸᱰ ᱯᱚᱨᱤᱪᱚᱭ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Status Audio ᱵᱨᱟᱸᱰ ᱯᱚᱨᱤᱪᱚᱭ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ: Status is a New York-based direct-to-consumer audio brand committed to offering well-designed, high-quality headphones, that reflect a relentless dedication to producing impeccable sound.

The Status brief covered a myriad of disciplines including visual identity, product development, packaging design, photography direction, digital design & development, and more. The objective was to create a cohesive identity for the brand that reflected the core ethos of the company and products.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ: The packaging shown is offered in a variety of sizes and iterations based on the product.
ᱴᱮᱜ ᱠᱚ: graphic design, brand identity, packaging design, logo design, audio, headphones, branding, web design, art direction
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ: The Status logotype was designed to mimic the flow of a simple sound wave pattern in which each letter follows the same vertical path and arch. Since the space occupied by the logotype and sound wave pattern is almost identical, we were able to leverage this with the packaging. While the headphones themselves do no feature logos, they do each have a unique product code identifier that reflects the minimalist, utilitarian aspects of the brand.
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ: Most of the research regarding the Status branding involved identifying what was being used by other brands in the audio space so that we were able to avoid blending in from a visual perspective. Another tricky aspect of the product was emphasizing the audio components of the brand without being too obvious. For packaging we looked at the products themselves, resulting in very minimal, subtly branded boxes with no excessive imagery or descriptions.
ᱜᱚᱵᱮᱥᱚᱱᱟ: The headphone industry is enormous, with an increasing amount of competitors, all vying to be the next big brand in the space. Status takes a unique, somewhat disruptive approach, in that it focusses on offering high quality sound and design, direct to consumers, at a much more affordable price than their competitors. Part of how they do this is by cutting costs on expensive marketing ploys. From a branding perspective this created a unique challenge — how do you create recognizable products and packaging that represent the brand and product category without excessive supporting material?
ᱯᱨᱮᱨᱚᱱᱟ: The Status logotype was designed to mimic the flow of a simple sound wave pattern in which each letter follows the same vertical path and arch. This is a subtle nod to the audio components of the brand. The sound wave pattern itself is was also refined to be used as a secondary brand mark in applications where the logo wasn’t necessary. Color and type were used to further unify the brand's visual identity.
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ: This project started in New York in 2015 and is ongoing. The design and development portions have most recently taken place in both New York and Florence, AL.
ᱠᱟᱹᱢᱤ ᱦᱚᱨ: Although the Status products do not feature a brand logo, the packaging, website, print collateral, and marketing materials required certain visual mechanisms to help consumers identify the brand.
ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ: Lead Designer: Ryan Paonessa
Founder / CEO: James Bertuzzi
Photographer: Marshall Troy
Photographer: Kilian Son
ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ: Image #2: Photographer Marshall Troy, Product & Packaging Photography, 2019.
Image #3: Photographer Marshall Troy, Product & Packaging Photography, 2019.
Image #5: Photographer Marshall Troy, Product & Packaging Photography, 2019.