Ruis Vargas ᱨᱮᱱᱟᱜ Superlimao ᱵᱨᱭᱚᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2020 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱜᱨᱟᱯᱷᱤᱠ· 2020
Superlimao ᱵᱨᱭᱚᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ
Ruis Vargas ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Laika
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#98423 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Superlimao ᱵᱨᱭᱚᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱵᱟᱵᱚᱛ ᱛᱮ
Superlimao ᱢᱮᱱᱟᱜᱼᱟ ᱢᱤᱫ ᱵᱨᱚᱡᱤᱞ ᱨᱮᱭᱟᱜ ᱟᱨᱠᱤᱴᱮᱠᱴᱚᱨ ᱠᱚᱢᱯᱮᱱᱤ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱠᱟᱱ ᱢᱤᱫ ᱵᱨᱭᱚᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱾ ᱱᱚᱶᱟ ᱞᱚᱜᱚ ᱜᱨᱚᱴᱮᱥᱠ ᱴᱟᱭᱯᱚᱜᱨᱟᱯᱷᱤ ᱠᱷᱚᱱ ᱴᱷᱚᱠᱟ ᱠᱟᱱᱟ, ᱚᱠᱟ ᱢᱤᱫ ᱴᱷᱟᱸᱰᱨᱟ ᱥᱩᱨ ᱮᱢᱚᱜ ᱠᱟᱛᱮ ᱨᱚᱸᱜ ᱠᱚ ᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱨᱮᱱᱟᱜ ᱢᱤᱫ ᱥᱤᱨᱤᱡᱽ ᱥᱟᱶᱛᱮ ᱡᱚᱠᱮᱫ ᱟᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱨᱮ ᱢᱮᱱᱟᱜ-ᱟ ᱵᱤᱡᱩᱛᱟᱴᱤᱡ ᱠᱟᱰᱚ ᱠᱚ, ᱮᱸᱠᱷᱮᱞᱟᱯ ᱠᱩᱸᱴᱟᱢ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱴᱮᱡᱽ, ᱢᱤᱫ ᱤᱱᱥᱴᱤᱴᱭᱩᱥᱚᱱᱟᱞ ᱯᱩᱨᱮᱡᱮᱱᱴᱮᱥᱚᱱ ᱟᱨ ᱯᱚᱥᱴᱚᱨ ᱠᱚ ᱾ ᱱᱚᱶᱟ ᱯᱚᱥᱴᱚᱨ ᱠᱚ 75 ᱜᱨᱟᱢ ᱚᱯᱷᱥᱮᱴ ᱠᱟᱜᱚᱡ ᱨᱮ ᱪᱷᱟᱯᱟ ᱠᱟᱱᱟ ᱟᱨ ᱚᱲᱟᱜ ᱚᱲᱟᱜ ᱨᱮᱭᱟᱜ ᱠᱷᱟᱴ ᱠᱚ ᱨᱮ ᱟᱨ ᱥᱟᱭᱰᱤᱝ ᱠᱚ ᱨᱮ ᱟᱴᱠᱟᱣ ᱮᱱᱟ, ᱡᱟᱦᱟᱸ ᱚᱯᱷᱤᱥ ᱦᱮᱰᱠᱣᱟᱴᱚᱨ ᱟᱨ ᱵᱤᱞᱰᱤᱝ ᱥᱟᱭᱤᱴ ᱠᱚ ᱨᱮᱭᱟᱜ ᱪᱤᱱᱦᱟᱹ ᱮᱢᱚᱜ ᱞᱟᱹᱜᱤᱫ ᱾ ᱱᱚᱶᱟ ᱦᱟᱛᱟᱣ ᱮᱢ ᱟᱲᱟᱝ ᱛᱮ ᱛᱷᱚᱠᱟ ᱟᱨ ᱮᱠᱥᱯᱨᱮᱥᱭᱚ ᱵᱟᱨᱦᱮ ᱦᱟᱛᱟᱣ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ, ᱡᱟᱦᱟᱸ ᱠᱷᱚᱵᱚᱨ ᱟᱨ ᱠᱚᱱᱴᱮᱠᱥᱴ ᱞᱮᱠᱟᱛᱮ ᱛᱟᱦᱮᱸᱱᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Superlimao ᱵᱨᱭᱚᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Superlimao ᱵᱨᱭᱚᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- To represent the aspects of the Superlimao brand, the design of the new logo was inspired by grotesque typography to contrast, by sobriety, with a series of colorful and surreal illustrations and patterns, developed for the language project, enhancing the diversity of visual discourse. Despite the sobriety, the use of the logo allows the deconstruction of its meaning in the interaction with the images, reaffirming the posture of constant reflection on architectural practice.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Poster sheet format 420 mm x 620 mm on offset paper 75 g. Printed in 4X0 CMYK colors. Business card format 90 x 50 mm printed on 300 g offset paper, in 4 x 0 CMYK colors, pasted to reach a weight of 600 g. Envelope sticker matte couche 4X0 CMYK colors.
- ᱴᱮᱜ ᱠᱚ
- Brand, poster, logotype, illustration, visual identity, Laika Design
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The identity project consists of business cards, printed in 600 g weight, stickers for closing envelopes, institutional presentation and posters. The latter, printed on 75 g offset paper to be glued to walls and sidings, signaling both the entry of the Superlimao headquarters and its works in progress.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The challenge was to develop a brand and visual language that, besides fulfilling its functional aspects of communication, also represented the Superlimao way of creating and building. In this way, a irreverence and seriousness in the way of making architecture exists, a way that unites apparently antagonistic attitudes. Thus, the language project allows the brand to modulate its behavior, being both sober and expressive, always in function of suitability to the speech and communication context.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of its meaning, an affirmation, and the need to design small graphic narratives.
Thus, the brand and its visual identity elements, made by Laika, allow the creation of diverse visual narratives, which contemplate the daily needs of communication and realization of the culture of the Superlimao brand. - ᱯᱨᱮᱨᱚᱱᱟ
- Superlimao is a Brazilian architecture firm. In a plural way, it creates projects based on premises of contemporary architecture, such as respect for the environment, economical and durable productive solutions and furniture. The essence and the creative posture Superlimao, combined with respect for the canons of architecture, was the creative starting point for the development of the universe of representation images and the logo of the new brand.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in February 2019 and finished in June 2019 in Sao Paulo, Brazil.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The new brand and its visual identity elements respond to the Superlimao need to renew corporate communication. However, it manages to go further by occupying urban space. On walls and sidings of constructions, the posters function as a manifest, spreading messages and Superlimao's way of understanding architecture and urbanism, and, in addition to identifying the presence of office work by the metropolis, it works as a break from the dominant gray in the landscape of the city of Sao Paulo.
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- Laika Design
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Ruis Vargas, Creative Director, Agnes Svilenov, Designer
- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Laika Design
ᱥᱯᱚᱱᱥᱚᱨᱰ
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