Hailuo ᱦᱮᱰᱯᱷᱚᱱ ᱯᱮᱠᱮᱡᱤᱝ by Xiaomi is a highly esteemed winner of the very prestigious 2020 A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱥᱳᱱᱟᱯᱮᱠᱮᱡᱤᱝ· 2020
Hailuo ᱦᱮᱰᱯᱷᱚᱱ ᱯᱮᱠᱮᱡᱤᱝ
by Xiaomi
Client: Xiaomi
A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
- 32,324
- Verified Award Winner
- Verify Award Status for #98591
The Design
About Hailuo ᱦᱮᱰᱯᱷᱚᱱ ᱯᱮᱠᱮᱡᱤᱝ
ᱦᱟᱭᱞᱩᱣᱳ ᱫᱚ ᱢᱤᱫ ᱤᱱ-ᱤᱭᱟᱨ ᱦᱮᱰᱯᱷᱚᱱ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱾ ᱯᱨᱚᱰᱚᱠᱴ ᱨᱮᱭᱟᱜ ᱪᱤᱛᱟᱹᱨ ᱩᱫᱩᱜ ᱛᱮᱭᱟᱜ ᱠᱟᱱ ᱛᱮ, ᱯᱮᱠᱮᱡᱤᱝ ᱨᱮ ᱢᱤᱫ ᱜᱮᱡᱟᱜ ᱟᱠᱟᱱ ᱱᱚᱴᱤᱞᱚᱥ ᱜᱮᱸᱰᱟ ᱨᱮᱭᱟᱜ ᱪᱤᱛᱟᱹᱨ ᱩᱫᱩᱜ ᱟᱠᱟᱱᱟ, ᱚᱠᱟ ᱨᱮ ᱦᱮᱰᱯᱷᱚᱱ ᱫᱚ ᱜᱷᱩᱨᱱᱟᱹᱣ ᱵᱷᱩᱜᱟᱹᱜ ᱵᱷᱤᱛᱨᱤ ᱨᱮ ᱫᱚᱦᱚ ᱟᱠᱟᱱᱟ ᱾ ᱜᱮᱸᱰᱟ ᱨᱮᱭᱟᱜ ᱜᱷᱩᱨᱱᱟᱹᱣ ᱨᱩᱯ ᱫᱚ ᱥᱟᱰᱮ ᱨᱮᱭᱟᱜ ᱨᱮᱡᱚᱱᱮᱸᱥ ᱥᱟᱞᱟᱜ ᱡᱚᱰᱟᱣ ᱢᱮᱱᱟᱜᱼᱟ ᱾ ᱡᱷᱚᱛᱚ ᱪᱤᱛᱟᱹᱨ ᱫᱚ ᱪᱮᱛᱟᱱ ᱨᱮ ᱮᱢᱵᱚᱥ ᱟᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱛᱮ ᱱᱚᱴᱤᱞᱚᱥ ᱫᱚ ᱥᱟᱹᱨᱤ ᱞᱮᱠᱟ ᱟᱸᱡᱚᱢᱚᱜᱼᱟ ᱾ ᱦᱮᱸᱫᱮ ᱥᱭᱟᱦᱤ ᱥᱟᱞᱟᱜ ᱨᱩᱯᱟᱹ ᱠᱟᱜᱚᱡ ᱛᱮ ᱯᱮᱠᱮᱡ ᱨᱮ ᱠᱚᱢ ᱡᱷᱟᱞᱟᱠ ᱮᱢᱚᱜ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱞᱟᱦᱟᱛᱮᱱ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱩᱫᱩᱜᱼᱟ ᱾ ᱳᱰᱚᱜ ᱚᱨᱮᱡ ᱵᱟᱠᱚᱥ ᱨᱮ ᱵᱟᱨᱭᱟ ᱛᱷᱚᱠ ᱢᱮᱱᱟᱜᱼᱟ, ᱡᱟᱦᱟᱸ ᱛᱮ ᱦᱮᱰᱯᱷᱚᱱ ᱟᱨ ᱩᱱᱤᱭᱟᱜ ᱛᱟᱨ ᱠᱚ ᱢᱟᱲᱟᱝ ᱧᱮᱞᱚᱜᱼᱟ ᱟᱨ ᱮᱠᱥᱮᱥᱨᱤ ᱠᱚ ᱞᱟᱛᱟᱨ ᱨᱮ ᱫᱚᱦᱚ ᱟᱠᱟᱱᱟ ᱾
The Recognition
About the A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Hailuo ᱦᱮᱰᱯᱷᱚᱱ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Hailuo ᱦᱮᱰᱯᱷᱚᱱ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Mi Quad Driver In-Ear Headphone adopts the advanced technology of hybrid quad drivers, 2 dynamic drivers, and 2 balanced armatures. The headphones have the ability to deliver clear, delicate and multi-dimensional sound. Instead of showing the product image, the packaging design embeds the product into a nautilus shell to highlight the prominent sound effect of this headphone.
- Dimensions & Packaging
- Package size(L x W x H):210 x 135 x 58mm
- Tags
- Headphone, shell, black, packaging, technology
- Production Technology
- The packaging uses emboss on the image. It also uses silver paper with black ink.
- Design Challenge
- Due to the number of accessories and wires, the draw outbox structurally contains two layers. What jumps into eyes first are the headphones and its wires once you open the box, while accessories including the Bluetooth adapter are laying in the second layer. By doing this, the integrity and simplicity of the box can be immensely ensured.
- Research
- Mi Quad Driver In-Ear Headphone adopts the advanced technology of hybrid quad drivers, 2 dynamic drivers, and 2 balanced armatures. Through the accurate frequency calibration at three frequencies, which are low, medium and high frequencies, the headphones have the ability to deliver clear, delicate and multidimensional sound. Instead of showing the product image, the packaging design embeds the product into a nautilus shell to highlight the prominent sound effect of this Headphone.
- Inspiration
- A nautilus shell consists of a spiral inner cavity that could resonate sound. Therefore, this packaging uses an image of a sliced nautilus shell with a headphone embedded in it that associate with the prominent sound effect.
- Project Duration
- December 2019 Beijing and finished in February in Beijing, China.
- Operation Flow
- To make the real feeling of the nautilus, the whole image embossed on the surface. The silver paper with black ink gives the packaging a low sparkle to indicate high technology feelings.
- Patents
- Copyrights belong to Xiaomi, 2020
- Team Members
- Creative Director: Lu Chen
Graphic Designer: Weijie Jiang
Packaging Structure Designer: Zhizhuang Song - Image Credits
- Image #1:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #2:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #3:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #4:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #5:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
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