Buchanan's Red Seal ᱣᱷᱤᱥᱠᱤ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ by Pierre Delebois - forceMAJEURE Design is a highly esteemed winner of the very prestigious 2020 A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱥᱳᱱᱟᱯᱮᱠᱮᱡᱤᱝ· 2020
Buchanan's Red Seal ᱣᱷᱤᱥᱠᱤ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ
by Pierre Delebois - forceMAJEURE Design
Client: Diageo
A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
- 34,478
Verified Award Winner
Verify Award Status for #99305The Design
About Buchanan's Red Seal ᱣᱷᱤᱥᱠᱤ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ
ᱵᱩᱪᱟᱱᱟᱱᱥ ᱨᱮᱰ ᱥᱤᱞ ᱫᱚ ᱢᱤᱫ ᱵᱞᱮᱱᱰᱮᱰ ᱣᱷᱤᱥᱠᱤ ᱞᱟᱹᱜᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮ ᱢᱤᱫ ᱱᱟᱶᱟ ᱵᱚᱛᱚᱞ ᱛᱮᱭᱟᱨ, ᱞᱮᱵᱮᱞ ᱟᱨ ᱢᱤᱫ ᱥᱤᱨᱯᱷᱟᱹ ᱵᱟᱠᱚᱥ ᱢᱮᱱᱟᱜᱼᱟ᱾ ᱵᱚᱛᱚᱞ ᱨᱮ ᱞᱚᱥᱚᱫ ᱠᱩᱨᱣᱟ ᱢᱮᱱᱟᱜᱼᱟ ᱡᱟᱦ�ᱟᱸ ᱫᱚ ᱥᱟᱢᱟᱝ ᱥᱮᱫ ᱨᱮᱭᱟᱜ ᱛᱟᱞᱟ ᱨᱮ ᱫᱚᱦᱚ ᱠᱟᱱ ᱟᱨᱟᱜ ᱥᱤᱞ ᱠᱚ ᱯᱷᱨᱮᱢ ᱮᱭᱟ᱾ ᱵᱩᱪᱟᱱᱟᱱᱥ ᱨᱮᱭᱟᱜ ᱠᱨᱮᱥᱴ ᱫᱚ ᱠᱟᱺᱪ ᱨᱮᱭᱟᱜ ᱛᱟᱭᱚᱢ ᱥᱮᱫ ᱨᱮ ᱮᱢᱵᱚᱥ ᱠᱟᱱᱟ, ᱚᱱᱟᱛᱮ ᱠᱨᱮᱥᱴ ᱫᱚ ᱥᱟᱢᱟᱝ ᱦᱚᱛᱮᱛᱮ ᱧᱮᱞᱚᱜᱼᱟ᱾ ᱥᱤᱞ ᱥᱟᱶᱛᱮ ᱢᱤᱫ ᱮᱢᱵᱚᱥ ᱥᱩᱦᱤ ᱢᱮᱱᱟᱜᱼᱟ᱾ ᱮᱢᱵᱚᱨ ᱨᱚᱝ ᱨᱮᱭᱟᱜ ᱠᱟᱺᱪ ᱫᱚ ᱞᱟᱛᱟᱨ ᱥᱮᱫ ᱨᱮ ᱦᱟᱹᱨᱤᱭᱟᱹᱲ ᱨᱚᱝ ᱛᱮ ᱵᱚᱫᱚᱞᱚᱜᱼᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱜᱚᱴᱟ ᱨᱮᱸᱡᱽ ᱨᱮ ᱢᱮᱱᱟᱜ ᱢᱤᱫ ᱩᱯᱨᱩᱢ ᱠᱟᱱᱟ᱾ ᱥᱤᱨᱯᱷᱟᱹ ᱵᱟᱠᱚᱥ ᱫᱚ ᱯᱩᱛᱷᱤ ᱞᱮᱠᱟ ᱡᱷᱤᱡᱚᱜᱼᱟ ᱟᱨ ᱵᱚᱛᱚᱞ ᱩᱫᱩᱜᱼᱟ᱾
The Recognition
About the A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Buchanan's Red Seal ᱣᱷᱤᱥᱠᱤ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Buchanan's Red Seal ᱣᱷᱤᱥᱠᱤ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE was asked to create a brand redesign for Buchanan’s Red Seal, and bring to life the exclusive blend through the redesign of a new bottle structure, package design and gift box, highlighting its luxury and quality. Based on the ideals of sharing and generosity that Buchanan’s is known for, we crafted an elegant bottle shape with soft curves that allow the iconic Red Seal to shine. The bottle sits in a beautifully crafted gift box, which opens like a book to reveal the unique bottle.
- Dimensions & Packaging
- Bottle: 0.75L/75cl/750ml.
Box: 235mlx235mlx101.6ml - Tags
- #rebrand, #productdesign, #packagedesign, #luxury, #whisky, #brownspirits,
- Production Technology
- For the bottle, forceMAJEURE closely collaborated with the glassmaker to create the perfect interaction between the front and back embossed rosette, and on the green tint at the base of the bottle that is a hallmark of all bottles in the Buchanan’s line. The stopper mirrors the shape and colors of the bottle. The mixed materials used connote luxury: Buchanan's engraved gold metal and red textured wood. Authenticity is created by the red simulated wax seal, finely molded to achieve the lions and word details highlighted with gold. The neck label is printed on metallic substrate with micro emboss. The bottom label is printed on transparent PSL with raised gloss varnish. This bottle comes in a luxe coffret mixing metallic substrate and shimmery textured substrate.
- Design Challenge
- Every single expression of Buchanan’s whisky is made with the same degree of care, symbolizing the utmost quality and craftsmanship, and forceMAJEURE's goal was to honor that in all elements of this redesign of Buchanan's Red Seal. We crafted a new elegant bottle shape with soft curves that allow the iconic Red Seal to shine, nestled at the heart of the bottle. The rich amber liquid gives way to a green tint at the base of the glass, a hallmark of all bottles in the Buchanan’s range.
- Inspiration
- forceMAJEURE's design team drew inspiration from the rich history of James Buchanan and his dedication to the utmost in quality and craftsmanship. The beauty is in the details: the Buchanan's crest is proudly embossed on the back of the glass and beautifully frames the Red Seal. Alongside of the bottle, James Buchanan's signature is embossed. The luxurious closure is an ornament to the bottle, and the majestic reds and golds of the seal, signature and label evoke the royal family, for which the whisky was created.
- Team Members
- Harry Chong, Product Design Director
Pierre Delebois, Strategy and Creative Director
Tim Devereaux, Art Director
Steve Assandri, Production Manager - Image Credits
- Image #1: Taka Igarashi for forceMAJEURE Photo Studio
Image #2: Taka Igarashi for forceMAJEURE Photo Studio
Image #3: Taka Igarashi for forceMAJEURE Photo Studio
Image #4: Taka Igarashi for forceMAJEURE Photo Studio
Image #5: Taka Igarashi for forceMAJEURE Photo Studio
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
