Zeng Li ᱨᱮᱱᱟᱜ Mao Tai Chun ᱡᱟᱹᱨᱩᱭ ᱯᱟᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2020 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2020
Mao Tai Chun ᱡᱟᱹᱨᱩᱭ ᱯᱟᱠᱮᱡᱤᱝ
Zeng Li ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Shenzhen YUTO packaging technology co.LTD
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#99708 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Mao Tai Chun ᱡᱟᱹᱨᱩᱭ ᱯᱟᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱢᱟᱣᱚ ᱴᱟᱭ ᱪᱩᱱ ᱢᱮᱱᱛᱮ ᱢᱤᱫ ᱪᱟᱭᱱᱤᱡ ᱡᱟᱹᱨᱩᱭ ᱨᱮᱭᱟᱜ ᱯᱟᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟᱭ। ᱵᱚᱛᱚᱞ ᱠᱚ ᱢᱮᱴ ᱦᱟᱨᱤᱭᱟᱲ ᱥᱮᱨᱟᱢᱤᱠ ᱴᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ, ᱟᱨ ᱩᱪᱦ ᱛᱟᱛᱟᱛ ᱨᱮᱭᱟᱜ ᱯᱨᱤᱸᱴ ᱴᱮᱠᱱᱤᱠ ᱛᱮ ᱥᱟᱡᱟᱣ ᱠᱟᱱᱟ, ᱟᱨ ᱫᱚ 500 ᱢᱤᱞᱤᱞᱤᱴᱚᱨ ᱦᱚᱲ ᱮᱦᱚᱵ ᱫᱟᱲᱮᱭᱟᱜᱼᱟᱭ। ᱨᱟᱸᱜᱟᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱲᱟᱠᱱᱤ ᱫᱚ ᱢᱩᱥ ᱵᱚᱪᱷᱚᱨ ᱨᱮᱭᱟᱜ ᱛᱷᱤᱢ ᱪᱮᱛᱟᱱ ᱠᱟᱱᱟ ᱟᱨ ᱠᱷᱚᱞᱤ ᱠᱚᱨᱟᱣ ᱯᱨᱚᱥᱮᱥ ᱛᱮ ᱟᱠᱟᱨ ᱮᱢᱚᱜᱼᱟ। ᱵᱟᱦᱨᱮ ᱨᱮᱭᱟᱜ ᱵᱚᱠᱥ ᱫᱚ ᱵᱮᱡ ᱨᱚᱝ ᱨᱮᱭᱟᱜ ᱠᱷᱟᱥ ᱠᱟᱜᱚᱡ ᱛᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ, ᱥᱯᱚᱴ ᱨᱚᱝ ᱛᱮ ᱪᱷᱟᱯᱟ ᱠᱟᱱᱟ ᱟᱨ ᱦᱚᱴ ᱥᱴᱟᱢᱯᱤᱝ ᱛᱮ ᱯᱩᱨᱟᱹᱣ ᱠᱟᱱᱟ। ᱚᱞ ᱟᱨ ᱥᱚᱸᱥᱠᱟᱨ ᱨᱮᱭᱟᱜ ᱪᱤᱱᱦᱟᱹᱠᱚ ᱫᱚ ᱞᱚᱦᱚᱜ ᱟᱨ ᱯᱷᱚᱨᱚᱜ ᱛᱮ ᱰᱚᱦᱚ ᱠᱟᱱᱟ। ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮ ᱩᱲᱩᱣ ᱫᱚᱦᱲᱟ ᱨᱮᱭᱟᱜ ᱪᱤᱱᱦᱟᱹ ᱟᱨ ᱢᱩᱥ ᱵᱚᱪᱷᱚᱨ ᱠᱚ ᱚᱲᱟᱜ-ᱚᱲᱟᱜ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱫᱟᱲᱮᱭᱟᱜ ᱛᱟᱨᱩᱣ ᱦᱚᱲ ᱠᱚ ᱛᱟᱭᱚᱢ ᱪᱟᱭᱱᱤᱡ ᱥᱚᱸᱥᱠᱟᱨ ᱫᱚ ᱩᱫᱩᱜ ᱠᱟᱛᱮᱡ ᱟᱠᱟᱱᱟ।
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Mao Tai Chun ᱡᱟᱹᱨᱩᱭ ᱯᱟᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Mao Tai Chun ᱡᱟᱹᱨᱩᱭ ᱯᱟᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Metal lid is according to the year of the rat theme design for the element, use hollow out process, on the bottle and packaging with concise highlighted text structure and cultural elements is given priority to, highlight the charm of Chinese elements, the use of master han meilin zodiac stamp also further enhance the product added value and cultural connotation, combine the lovely mouse Mao Tai Chun wine its own cultural IP, the creation belongs only to Mao Tai Chun Liquor products own unique cultural memory, the more attractive to modern young consumers, can a new generation of young people cognition contributed to the traditional Chinese fashion elements
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- The body is made of high temperature yaguang ceramic bottle, with a capacity of 500ml, a height of 24cm, a diameter of 9cm, a height of 285cm, a width of 14cm and a width of 13cm.
- ᱴᱮᱜ ᱠᱚ
- Liquor, packaging design, The mouse、The fairy、Chinese fashion elements
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The body of the bottle adopts the high temperature calcination printing technology on the green ceramic bottle, the lid is the metal hollowing technology, and the outer package adopts the beige special paper spot color printing and hot stamping technology.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- Whether it is the bottle or the packaging for the master element color grasp, in this case the required technology is not easy to achieve, because it is time-consuming and laborious.But have to admit that displaying graphic design is a better technique than other common designs.However, when it comes to mass production, we need to compromis
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- This is a new liquor products design, its purpose is to better to incorporate MaoTaiChun culture and the Chinese classical culture, maotai flying fairy and the combination of the zodiac rat, to better carry forward China's five thousand years of cultural spirit, make modern consumers can feel the charm of Chinese elements better enjoy the premium Liquor, on the basis of improving cultural identity.
- ᱯᱨᱮᱨᱚᱱᱟ
- Innovative culture of Liquor products, become a trend in today's market, as a kind of profound cultural accumulation and product support Mao Tai Chun Liquor, in order to make a Chinese fashion product, from its own cultural connotation as the breakthrough point, refined maotai culture the fairy as the theme, combined with the concept of the rat year, not only intuitive let the consumer feel the charm of Chinese culture, also can better enhance its brand of IP
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project was launched in shenzhen in December 2019 and completed in shenzhen in January 2020. The design was completed in shenzhen, and the proofing and production were conducted in shenzhen
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- In graphic design, the concept of color illustration is to convey the concept of "values", which is the same as the product in visual communication and consumer groups, so as to better tell consumers that the innovation, richness and inclusion of the product make the product gender-free and convexity reduce the better opportunity of the produc
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Designer：Zeng Li；Art direction：Li Yu Chun、Su Yong、Lei Xiao
；modeling：Yao Qi Qiang
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
