A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱢᱟᱱᱟᱨᱟᱝ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱵᱤᱵᱷᱟᱜ ᱨᱮ PepsiCo Design and Innovation ᱫᱟᱨᱟᱭ ᱛᱮ Lay's Love Primary Function: ᱥᱮᱱᱮᱠ ᱫᱟᱲᱮᱭᱟᱜ ᱠᱚᱴᱷᱤ ᱧᱩᱛᱩᱢ ᱮᱢ ᱟᱠᱟᱫᱟ

ᱛᱩᱨᱩᱛ ᱯᱟᱴᱷᱟᱣ ᱞᱟᱹᱜᱤᱫ

ᱠᱚᱢᱚ, ᱤᱴᱟᱞᱤ, 22 ᱮᱯᱨᱤᱞ, 2022 /DesignNewswire/ A' Design Award & Competition ᱡᱟᱱᱟᱣ ᱟᱠᱟᱫᱟ ᱡᱮ PepsiCo Design and Innovation PepsiCo Design & Innovation ᱠᱷᱚᱱ ᱫᱟᱨᱟᱭ ᱛᱮ ᱰᱤᱡᱟᱭᱤᱱ ᱧᱩᱛᱩᱢ Lay's Love Primary Function: ᱥᱮᱱᱮᱠ ᱫᱟᱲᱮᱭᱟᱜ ᱠᱚᱴᱷᱤ ᱨᱮ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱵᱤᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱢᱟᱱᱟᱨᱟᱝ ᱮᱢ ᱟᱠᱟᱫᱟ. ᱱᱚᱣᱟ ᱯᱷᱟᱭᱥᱟᱞᱟ ᱫᱚ 2021 - 2022 A' Design Award & Competition ᱟᱠ ᱵᱷᱟᱜ ᱠᱟᱱᱟ ᱟᱨ ᱱᱟᱢᱫᱟᱨᱤ ᱥᱤᱠᱱᱟᱹᱛ ᱦᱚᱲ, ᱰᱤᱡᱟᱭᱤᱱ ᱯᱮᱥᱟ ᱦᱚᱲ ᱟᱨ ᱠᱷᱚᱵᱚᱨ ᱦᱚᱲ ᱠᱚ ᱫᱟᱨᱟᱭ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱱᱛᱚᱨᱡᱟᱛᱤᱠ ᱵᱤᱪᱟᱨ ᱯᱟᱱᱮᱞ ᱫᱟᱨᱟᱭ ᱛᱮ ᱜᱚᱯᱚᱱ ᱥᱟᱶᱛᱟ ᱵᱤᱪᱟᱨ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱫᱟ, ᱡᱟᱦᱟᱸ ᱠᱚ ᱜᱚᱯᱚᱱ ᱱᱟᱢ ᱞᱮᱠᱷᱟ ᱠᱚ ᱫᱚ ᱟᱫᱤᱢ ᱠᱷᱚᱱ ᱛᱟᱦᱮᱸᱱ ᱟᱠᱟᱱ ᱢᱟᱯ ᱠᱚ ᱥᱮᱸᱫᱨᱟ ᱨᱮ ᱵᱤᱪᱟᱨ ᱟᱠᱟᱫ ᱠᱚᱣᱟ.

A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱫ ᱨᱮ

A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱮᱢᱟᱠᱟᱱᱟ᱾ A' Design Awards ᱫᱚ ᱱᱚᱶᱟ ᱥᱚᱢᱟᱱ ᱮᱢ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱠᱚ ᱟᱨ ᱥᱚᱢᱟᱡ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱠᱟᱢᱤ ᱮᱢ ᱠᱚ᱾

Lay's Love Primary Function: ᱥᱮᱱᱮᱠ ᱫᱟᱲᱮᱭᱟᱜ ᱠᱚᱴᱷᱤ ᱵᱟᱵᱚᱫ ᱨᱮ

Book Text: Lay's Love ᱚᱠᱟ ᱢᱤᱫ ᱫᱟᱲᱮᱭᱟᱜ ᱠᱚᱴᱷᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ, ᱟᱨ ᱱᱚᱶᱟ ᱵᱟᱨ ᱞᱤᱢᱤᱴᱮᱰ ᱮᱰᱤᱥᱚᱱ ᱥᱮᱱᱮᱠ ᱯᱷᱞᱮᱵᱚᱨ ᱨᱮᱭᱟᱜ ᱞᱟᱹᱜᱤᱫ ᱵᱷᱟᱨᱚᱛ ᱨᱮ ᱵᱮᱱᱟᱣᱚᱜ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ Lay's Herby Crush ᱟᱨ Lay's Cheesy Love ᱢᱮᱱᱟᱜ ᱠᱟᱱᱟ ᱾ ᱢᱤᱫ᱒ᱢᱤᱫ ᱯᱮᱠᱮᱴ ᱨᱮ ᱢᱤᱫ ᱛᱤ ᱟᱫᱟ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱟᱫᱷᱟ ᱦᱤᱭᱟᱲ ᱨᱩᱯ ᱠᱚ ᱫᱮᱠᱷᱟᱣᱟᱜ ᱠᱟᱱᱟ, ᱟᱨ ᱡᱟᱦᱟᱸ ᱚᱠᱟ ᱵᱟᱨ ᱯᱮᱠᱮᱴ ᱠᱚ ᱚᱰᱚᱠ ᱚᱰᱚᱠ ᱛᱮ ᱛᱷᱤᱨ ᱠᱟᱛᱮ ᱫᱚᱦᱚᱜᱟᱭ ᱚᱠᱚᱭ ᱫᱚ ᱢᱤᱫ ᱯᱩᱨᱟᱹ ᱦᱤᱭᱟᱲ ᱛᱮᱭᱟᱨ ᱦᱩᱭ ᱠᱟᱱᱟ ᱟᱨ ᱵᱟᱨ ᱯᱷᱞᱮᱵᱚᱨ ᱠᱚ ᱡᱩᱲᱟᱹᱣ ᱠᱚᱣᱟᱭ ᱾ ᱯᱮᱠᱮᱴ ᱨᱮᱭᱟᱜ ᱴᱷᱤᱠ ᱢᱟᱶ ᱨᱮ ᱢᱤᱫ ᱡᱚᱨᱚᱜ ᱟᱠᱥᱚᱨ ᱛᱮ ᱯᱷᱞᱮᱵᱚᱨ ᱧᱩᱛᱩᱢ ᱚᱞ ᱟᱠᱟᱱᱟ ᱾ ᱛᱤ ᱨᱮᱭᱟᱜ ᱪᱤᱛᱟᱹᱨ ᱠᱷᱚᱱ ᱛᱟᱭᱚᱢ ᱨᱮ ᱥᱟᱚᱛ ᱠᱤᱱᱟᱨᱟ ᱨᱮ ᱦᱟᱴᱤᱧ ᱠᱚ ᱮᱦᱚᱵᱚᱜ ᱡᱩᱴᱟ ᱠᱚ ᱨᱮᱭᱟᱜ ᱥᱤᱞᱦᱩᱭᱮᱴ ᱫᱮᱠᱷᱟᱣ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱴᱟᱲ ᱫᱟᱨᱮ ᱠᱚ ᱟᱨ ᱫᱷᱤᱨᱤᱡ ᱨᱤᱢᱤᱞ ᱠᱚ ᱦᱮᱸ ᱢᱮᱱᱟᱜᱼᱟ ᱾ ᱱᱚᱶᱟ ᱨᱚᱸ ᱨᱚᱸ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱦᱟᱴᱤᱧ ᱦᱤᱲᱤᱧ ᱡᱚᱛᱚ ᱨᱮᱭᱟᱜ ᱜᱟᱴᱮ ᱡᱟᱶ ᱟᱨ ᱦᱤᱭᱟᱲ ᱨᱮᱭᱟᱜ ᱴᱷᱮᱱ ᱴᱮᱦᱮᱸᱱ ᱠᱟᱛᱮ ᱵᱮᱱᱟᱣᱚᱜ ᱠᱟᱱᱟ ᱾

ᱢᱟᱱᱟᱨᱟᱝ ᱨᱮᱠᱚᱨᱰ

PepsiCo Design and Innovation PepsiCo Design & Innovation ᱠᱷᱚᱱ ᱫᱚ ᱱᱚᱣᱟ ᱪᱤᱱᱦᱟᱹ ᱥᱟᱶ 95 A' Design Award ᱢᱟᱱᱟᱨᱟᱝ ᱠᱚ ᱧᱟᱢᱚᱜ ᱠᱟᱱᱟ. ᱱᱚᱣᱟ ᱢᱟᱱᱟᱨᱟᱝ ᱠᱚ ᱫᱚ A' Design Award & Competition ᱟᱠ 2013 - 2014 ᱟᱨ 2021 - 2022 ᱥᱚᱝᱥᱠᱚᱨᱚᱱ ᱵᱤᱪᱠᱟᱨ ᱨᱮ ᱮᱢ ᱟᱠᱟᱫᱟ.

A' ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱢᱟᱱᱟᱨᱟᱝ ᱵᱟᱵᱚᱫ ᱨᱮ

A' ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱢᱟᱱᱟᱨᱟᱝ ᱫᱚ ᱢᱤᱫ ᱟᱱᱛᱚᱨᱨᱟᱥᱴᱨᱤᱭᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱯᱨᱚᱛᱤᱭᱚᱜᱤᱛᱟ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱫᱩᱱᱤᱭᱟᱸᱨᱮ ᱜᱩᱱᱤ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚᱣᱟᱜ ᱵᱮᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱪᱤᱱᱦᱟᱹᱭ ᱮᱫᱟᱭ᱾ ᱱᱚᱣᱟ ᱫᱚ A' Design Award & Competition ᱵᱷᱤᱛᱨᱤ ᱨᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱟᱨ ᱡᱚᱛᱚ ᱫᱤᱥᱚᱢ ᱠᱷᱚᱱ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ, ᱜᱽᱨᱟᱯᱷᱤᱠ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ, ᱵᱽᱨᱟᱱᱰᱤᱝ ᱮᱡᱮᱱᱥᱤ ᱠᱚ ᱟᱨ ᱯᱨᱚᱰᱟᱠᱴ ᱛᱮᱭᱟᱨᱠᱟᱨᱤ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱡᱷᱤᱡ ᱠᱟᱱᱟ. ᱟᱹᱰᱤ ᱱᱟᱢ ᱞᱮᱠᱷᱟ ᱨᱮ Bottles, Boxes, Cans, Pouches, Tubes ᱟᱨ Cartons ᱥᱟᱢᱤᱞ ᱠᱟᱱᱟ. ᱢᱟᱱᱟᱨᱟᱝ ᱧᱟᱢ ᱠᱟᱱ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱫᱚ ᱱᱚᱣᱟ ᱴᱷᱟᱣᱠᱟᱹ ᱨᱮ ᱯᱨᱚᱠᱟᱥ ᱟᱠᱟᱱᱟ https://designers.org/sat/dizain-gutu/pekejing

A' Design Award & Competition ᱵᱟᱵᱚᱫ ᱨᱮ

2008 ᱥᱮᱨᱢᱟ ᱠᱷᱚᱱ ᱵᱚᱪᱷᱚᱨ ᱵᱚᱪᱷᱚᱨ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, A' Design Award & Competition ᱫᱚ ᱢᱤᱫ ᱟᱱᱛᱚᱨᱡᱟᱛᱤᱠ, ᱵᱤᱪᱟᱨᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱢᱟᱱᱟᱨᱟᱝ ᱠᱟᱱᱟ. ᱱᱚᱣᱟ ᱯᱷᱚᱨᱚᱢ ᱫᱚ ᱡᱚᱛᱚ ᱫᱤᱥᱚᱢ ᱠᱷᱚᱱ ᱱᱟᱢ ᱞᱮᱠᱷᱟ ᱞᱟᱹᱜᱤᱫ ᱡᱷᱤᱡ ᱠᱟᱱᱟ. ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱟᱨᱟᱭ ᱛᱮ ᱥᱚᱢᱟᱡ ᱠᱚ ᱟᱹᱜᱩ ᱵᱟᱹᱲᱦᱟᱣ ᱫᱚ A' Design Award ᱟᱠ ᱯᱟᱨᱚᱯᱠᱟᱨᱤ ᱞᱟᱠᱪᱟᱨ ᱠᱟᱱᱟ, ᱥᱚᱢᱟᱡ ᱞᱟᱹᱜᱤᱫ ᱵᱷᱟᱞ ᱠᱟᱱ ᱵᱮᱥ ᱯᱨᱚᱰᱟᱠᱴ ᱠᱚ, ᱯᱨᱚᱡᱮᱠᱴ ᱠᱚ ᱟᱨ ᱥᱮᱣᱟ ᱠᱚ ᱪᱤᱱᱦᱟᱹ ᱟᱨ ᱯᱨᱚᱪᱟᱨ ᱠᱟᱛᱮ, ᱟᱨ ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱢ ᱟᱨ ᱥᱤᱫᱷᱟᱸᱛ ᱞᱟᱹᱜᱤᱫ ᱫᱩᱱᱤᱭᱟᱸ ᱡᱚᱠᱷᱟ ᱥᱮᱪᱮᱫ ᱟᱨ ᱢᱩᱞ ᱛᱮᱭᱟᱨ ᱠᱟᱛᱮ. ᱱᱟᱢ ᱞᱮᱠᱷᱟ ᱠᱚ ᱫᱚ ᱥᱟᱶᱛᱟ ᱵᱤᱪᱟᱨ ᱟᱨ ᱜᱚᱯᱚᱱ ᱛᱮ ᱢᱩᱞ ᱟᱠᱟᱱᱟ ᱱᱟᱢᱫᱟᱨᱤ ᱥᱤᱠᱱᱟᱹᱛ ᱦᱚᱲ, ᱰᱤᱡᱟᱭᱤᱱ ᱯᱮᱥᱟ ᱦᱚᱲ ᱟᱨ ᱠᱷᱚᱵᱚᱨ ᱦᱚᱲ ᱠᱚ ᱫᱟᱨᱟᱭ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱱᱛᱚᱨᱡᱟᱛᱤᱠ ᱵᱤᱪᱟᱨ ᱯᱟᱱᱮᱞ ᱫᱟᱨᱟᱭ ᱛᱮ ᱟᱫᱤᱢ ᱠᱷᱚᱱ ᱛᱟᱦᱮᱸᱱ ᱟᱠᱟᱱ ᱢᱟᱯ ᱠᱚ ᱡᱮᱞᱮᱠᱟ ᱠᱟᱢ ᱟᱹᱰᱤ, ᱮᱨᱜᱚᱱᱚᱢᱤᱠᱥ, ᱤᱸᱡᱤᱱᱤᱭᱟᱨᱤᱝ, ᱯᱨᱮᱡᱮᱱᱴᱮᱥᱚᱱ, ᱱᱟᱣᱟ ᱥᱩᱡᱷᱟᱹᱣ, ᱵᱮᱵᱷᱟᱨ ᱟᱹᱰᱤ, ᱴᱤᱠᱟᱣᱯᱟᱱᱟ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱥᱮᱸᱫᱨᱟ ᱨᱮ, ᱥᱠᱚᱨ ᱱᱚᱨᱢᱟᱞᱟᱭᱤᱡᱮᱥᱚᱱ ᱫᱟᱨᱟᱭ ᱛᱮ ᱯᱟᱠᱷᱯᱟᱛ ᱚᱪᱚᱜ ᱟᱠᱟᱱᱟ. ᱢᱟᱱᱟᱨᱟᱝ ᱠᱚ ᱫᱚ ᱯᱞᱟᱴᱤᱱᱟᱢ, ᱥᱳᱱᱟ, ᱨᱩᱯᱟ, ᱠᱟᱥᱟ ᱟᱨ ᱞᱚᱦᱟ ᱫᱚᱨᱡᱟ ᱨᱮ ᱮᱢ ᱟᱠᱟᱱᱟ. ᱡᱚᱜᱽᱜᱽ ᱢᱟᱱᱟᱨᱟᱝ ᱧᱟᱢᱚᱜ ᱠᱚ A' Design Prize ᱧᱟᱢᱟ, ᱡᱟᱦᱟᱸ ᱨᱮ ᱥᱟᱢᱤᱞ ᱠᱟᱱᱟ ᱢᱟᱱᱟᱨᱟᱝ ᱴᱨᱚᱯᱷᱤ, ᱰᱤᱡᱟᱭᱤᱱ ᱵᱮᱥ ᱟᱹᱰᱤ ᱟᱠ ᱯᱨᱚᱢᱟᱱ ᱯᱚᱛᱚᱨ, ᱦᱟᱨᱰᱠᱚᱵᱷᱚᱨ ᱵᱚᱪᱷᱚᱨ ᱯᱚᱛᱚᱵ, A' Design Award ᱧᱟᱢᱚᱜ ᱞᱚᱜᱚ ᱵᱮᱵᱷᱟᱨ ᱞᱟᱹᱜᱤᱫ ᱡᱤᱣᱚᱱ ᱵᱷᱚᱨ ᱞᱟᱭᱥᱮᱱᱥ, ᱢᱟᱱᱟᱨᱟᱝ ᱧᱟᱢ ᱟᱠᱟᱱ ᱠᱟᱢ ᱠᱚ ᱟᱠ ᱯᱨᱚᱫᱚᱨᱥᱚᱱᱤ, ᱤᱴᱟᱞᱤ ᱨᱮ ᱜᱟᱞᱟ ᱢᱟᱦᱟᱸ ᱟᱨ ᱢᱟᱱᱟᱨᱟᱝ ᱯᱟᱨᱚᱢ ᱨᱮ ᱵᱟᱹᱭᱦᱟᱹ, World Design Rankings ᱟᱨ Designer Rankings ᱨᱮ ᱥᱟᱢᱤᱞ, ᱟᱨ ᱡᱚᱱᱥᱚᱢᱯᱚᱨᱠ ᱟᱨ ᱯᱨᱚᱪᱟᱨ ᱥᱮᱣᱟ ᱠᱚ. ᱱᱟᱢ ᱞᱮᱠᱷᱟ, ᱠᱟᱢ ᱟᱯᱞᱚᱰ ᱟᱨ ᱟᱫᱤᱢ ᱥᱠᱚᱨ ᱧᱟᱢ ᱫᱚ ᱢᱩᱯᱷᱚᱛ ᱠᱟᱱᱟ, ᱟᱨ Professional Edition ᱟᱨ Digital Edition ᱢᱟᱱᱟᱨᱟᱝ ᱧᱟᱢᱚᱜ ᱠᱚ ᱫᱚ A' Design Prize ᱧᱟᱢ ᱞᱟᱹᱜᱤᱫ ᱵᱟᱹᱲᱛᱤ ᱯᱷᱤᱥ ᱮᱢ ᱞᱟᱹᱜᱤᱫ ᱠᱚᱱᱴᱨᱟᱠᱴ ᱫᱟᱨᱟᱭ ᱛᱮ ᱵᱟᱸᱫᱷᱟ ᱵᱟᱹᱱᱩᱜ ᱠᱚᱣᱟ. ᱟᱨᱦᱚᱸ ᱵᱟᱛᱟᱣ ᱧᱟᱢᱚᱜ ᱠᱟᱱᱟ ᱱᱚᱣᱟ ᱴᱷᱟᱣᱠᱟᱹ ᱨᱮ https://competition.adesignaward.com

ᱠᱷᱚᱵᱚᱨ ᱥᱟᱫᱷᱚᱱ ᱠᱚ

• ᱧᱟᱢᱚᱜ ᱥᱟᱦᱴᱟ: https://designers.org/sat/137230
• A' Design Award ᱥᱟᱦᱴᱟ: https://competition.adesignaward.com/137230
• ᱠᱷᱚᱵᱚᱨ ᱫᱮᱠᱷᱟᱣ ᱴᱷᱟᱣᱠᱟᱹ: https://www.designnewsroom.com/!137230
• ᱢᱟᱱᱟᱨᱟᱝ ᱧᱟᱢᱚᱜ ᱯᱨᱚᱯᱷᱟᱭᱤᱞ: https://designers.org/sat/d/133313

ᱠᱷᱚᱵᱚᱨ ᱡᱚᱜᱟᱡᱚᱜ

Giulia Ferrari, ᱠᱷᱚᱵᱚᱨ ᱫᱚᱯᱷᱛᱚᱨ
Designers.Org
Via Leone Leoni 32, 22100 Como, ᱤᱴᱟᱞᱤ
press@designers.org
+39 031 4491953

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