Lay's Love Primary Function: ᱥᱮᱱᱮᱠ ᱫᱟᱲᱮᱭᱟᱜ ᱠᱚᱴᱷᱤ by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2022
Lay's Love Primary Function: ᱥᱮᱱᱮᱠ ᱫᱟᱲᱮᱭᱟᱜ ᱠᱚᱴᱷᱤ
by PepsiCo Design and Innovation
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
- 20,166
- Verified Award Winner
- Verify Award Status for #137230
The Design
About Lay's Love Primary Function: ᱥᱮᱱᱮᱠ ᱫᱟᱲᱮᱭᱟᱜ ᱠᱚᱴᱷᱤ
Book Text: Lay's Love ᱚᱠᱟ ᱢᱤᱫ ᱫᱟᱲᱮᱭᱟᱜ ᱠᱚᱴᱷᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ, ᱟᱨ ᱱᱚᱶᱟ ᱵᱟᱨ ᱞᱤᱢᱤᱴᱮᱰ ᱮᱰᱤᱥᱚᱱ ᱥᱮᱱᱮᱠ ᱯᱷᱞᱮᱵᱚᱨ ᱨᱮᱭᱟᱜ ᱞᱟᱹᱜᱤᱫ ᱵᱷᱟᱨᱚᱛ ᱨᱮ ᱵᱮᱱᱟᱣᱚᱜ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ Lay's Herby Crush ᱟᱨ Lay's Cheesy Love ᱢᱮᱱᱟᱜ ᱠᱟᱱᱟ ᱾ ᱢᱤᱫ᱒ᱢᱤᱫ ᱯᱮᱠᱮᱴ ᱨᱮ ᱢᱤᱫ ᱛᱤ ᱟᱫᱟ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱟᱫᱷᱟ ᱦᱤᱭᱟᱲ ᱨᱩᱯ ᱠᱚ ᱫᱮᱠᱷᱟᱣᱟᱜ ᱠᱟᱱᱟ, ᱟᱨ ᱡᱟᱦᱟᱸ ᱚᱠᱟ ᱵᱟᱨ ᱯᱮᱠᱮᱴ ᱠᱚ ᱚᱰᱚᱠ ᱚᱰᱚᱠ ᱛᱮ ᱛᱷᱤᱨ ᱠᱟᱛᱮ ᱫᱚᱦᱚᱜᱟᱭ ᱚᱠᱚᱭ ᱫᱚ ᱢᱤᱫ ᱯᱩᱨᱟᱹ ᱦᱤᱭᱟᱲ ᱛᱮᱭᱟᱨ ᱦᱩᱭ ᱠᱟᱱᱟ ᱟᱨ ᱵᱟᱨ ᱯᱷᱞᱮᱵᱚᱨ ᱠᱚ ᱡᱩᱲᱟᱹᱣ ᱠᱚᱣᱟᱭ ᱾ ᱯᱮᱠᱮᱴ ᱨᱮᱭᱟᱜ ᱴᱷᱤᱠ ᱢᱟᱶ ᱨᱮ ᱢᱤᱫ ᱡᱚᱨᱚᱜ ᱟᱠᱥᱚᱨ ᱛᱮ ᱯᱷᱞᱮᱵᱚᱨ ᱧᱩᱛᱩᱢ ᱚᱞ ᱟᱠᱟᱱᱟ ᱾ ᱛᱤ ᱨᱮᱭᱟᱜ ᱪᱤᱛᱟᱹᱨ ᱠᱷᱚᱱ ᱛᱟᱭᱚᱢ ᱨᱮ ᱥᱟᱚᱛ ᱠᱤᱱᱟᱨᱟ ᱨᱮ ᱦᱟᱴᱤᱧ ᱠᱚ ᱮᱦᱚᱵᱚᱜ ᱡᱩᱴᱟ ᱠᱚ ᱨᱮᱭᱟᱜ ᱥᱤᱞᱦᱩᱭᱮᱴ ᱫᱮᱠᱷᱟᱣ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱴᱟᱲ ᱫᱟᱨᱮ ᱠᱚ ᱟᱨ ᱫᱷᱤᱨᱤᱡ ᱨᱤᱢᱤᱞ ᱠᱚ ᱦᱮᱸ ᱢᱮᱱᱟᱜᱼᱟ ᱾ ᱱᱚᱶᱟ ᱨᱚᱸ ᱨᱚᱸ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱦᱟᱴᱤᱧ ᱦᱤᱲᱤᱧ ᱡᱚᱛᱚ ᱨᱮᱭᱟᱜ ᱜᱟᱴᱮ ᱡᱟᱶ ᱟᱨ ᱦᱤᱭᱟᱲ ᱨᱮᱭᱟᱜ ᱴᱷᱮᱱ ᱴᱮᱦᱮᱸᱱ ᱠᱟᱛᱮ ᱵᱮᱱᱟᱣᱚᱜ ᱠᱟᱱᱟ ᱾
The Recognition
About the A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Lay's Love Primary Function: ᱥᱮᱱᱮᱠ ᱫᱟᱲᱮᱭᱟᱜ ᱠᱚᱴᱷᱤ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Lay's Love Primary Function: ᱥᱮᱱᱮᱠ ᱫᱟᱲᱮᱭᱟᱜ ᱠᱚᱴᱷᱤ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- What better way to express love and celebrate moments than with flavorful accompaniments? In India, Lay’s introduced two new exciting, limited edition flavors - Lay’s Herby Crush and Lay’s Cheesy Love - in the run up to Valentine’s Day 2021 to make the celebrations an ‘affair to remember’.
- Inspiration
- Designed to celebrate relationships, friendship, and love for the youth of today, each pack depicted a hand poised in a half-heart shape, ready to be met with its counterpoint flavor in order to complete the picture. The colorful packs were designed to be flavor-forward, donning a bold script in the center of the bag. Behind each hand illustration, you will find silhouettes of couples strolling on the beach, palm trees and dreamy clouds, all evoking a romantic atmosphere.
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