Lay's Smiles Campaign ᱡᱚᱢ ᱯᱮᱴᱠᱮᱡᱤᱝ by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2022
Lay's Smiles Campaign ᱡᱚᱢ ᱯᱮᱴᱠᱮᱡᱤᱝ
by PepsiCo Design and Innovation
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
- 24,636
- Verified Award Winner
- Verify Award Status for #137247
The Design
About Lay's Smiles Campaign ᱡᱚᱢ ᱯᱮᱴᱠᱮᱡᱤᱝ
Lay's ᱠᱷᱩᱥᱤ ᱠᱮᱢᱯᱮᱱ ᱢᱮᱱᱛᱮ ᱚᱠᱟ ᱢᱤᱫ ᱡᱚᱢ ᱯᱮᱴᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱚᱠᱟ ᱨᱩᱥ ᱨᱮ ᱩᱰᱩᱜ ᱠᱟᱱᱟ᱾ ᱢᱤᱫᱴᱟᱝ ᱢᱟᱨᱟᱝ ᱠᱷᱩᱥᱤ ᱛᱮᱞᱟ ᱚᱠᱟ ᱡᱚᱛᱚ ᱯᱮᱴ ᱨᱮᱭᱟᱜ ᱢᱩᱬᱩᱛ ᱰᱤᱡᱟᱭᱤᱱ ᱰᱤᱦᱟᱹ ᱠᱟᱱᱟ᱾ ᱯᱮᱴᱠᱮᱡᱤᱝ ᱫᱚ Lay's ᱨᱮᱭᱟᱜ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱩᱴᱟᱹᱨ ᱨᱩᱯ ᱟᱨ ᱨᱚᱝ ᱥᱟᱶᱛᱮ ᱡᱟᱦᱟᱸ ᱡᱤᱱᱤᱥ ᱥᱟᱫ ᱛᱮᱭᱟᱜ ᱚᱠᱛᱚ ᱠᱚ ᱨᱮᱭᱟᱜ ᱥᱩᱰᱟᱹᱭ ᱮᱢᱚᱢ ᱟᱭ, ᱚᱱᱟ ᱚᱴ ᱨᱮ ᱛᱟᱦᱮᱸ ᱟᱭᱩᱛ ᱠᱮᱫᱟᱭ᱾ Best Buddies Foundation ᱨᱮᱭᱟᱜ ᱜᱟᱴᱤᱡ ᱠᱟᱹᱢᱤ (Friendship Program) ᱞᱟᱜᱤᱫ ᱮᱢᱚᱢ ᱟᱠᱟᱱ ᱥᱚᱦᱚᱜ ᱦᱟᱛᱟᱚ ᱦᱮᱡ ᱯᱮᱴ ᱨᱮ ᱩᱰᱩᱜ ᱠᱟᱱᱟ᱾ ᱢᱤᱫᱴᱟᱝ ᱯᱮᱴ ᱠᱤᱨᱤᱝ ᱠᱮᱫ ᱠᱷᱚᱱ ᱢᱤᱫ ᱨᱩᱵᱚᱞ ᱚᱱᱟ ᱠᱟᱹᱢᱤ ᱨᱮ ᱫᱟᱱ ᱮᱢᱚᱠᱚᱣᱟ᱾ ᱢᱚᱱᱮ ᱠᱟᱱᱟ ᱢᱤᱫ ᱵᱮᱥ ᱠᱟᱹᱦᱱᱤ ᱟᱭᱢᱟ ᱦᱟᱴᱤᱧ ᱠᱚ ᱟᱨᱦᱚᱸ ᱵᱨᱮᱱᱰ ᱦᱚᱲᱢᱚ ᱮᱠᱛᱚᱨᱮ ᱢᱤᱫ ᱴᱷᱮᱛ ᱛᱟᱦᱮᱸ ᱟᱠᱟᱱ ᱠᱚᱢ ᱦᱟᱹᱡᱤᱭᱟᱜ ᱛᱟᱦᱮᱸ ᱡᱟᱦᱟᱱ ᱛᱟᱹᱨᱮᱭᱟᱜ ᱩᱫᱮᱥ ᱠᱟᱱᱟ᱾
The Recognition
About the A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Lay's Smiles Campaign ᱡᱚᱢ ᱯᱮᱴᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Lay's Smiles Campaign ᱡᱚᱢ ᱯᱮᱴᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- After a challenging year, Lay’s felt the world could use a dose of happiness. So Lay’s launched its latest iteration of its Smile Campaign in Russia, promoting positive vibes and sharing joy with others. The Smile Campaign is supporting a local foundation–a move for Lay’s to take a big step forward in establishing itself as a purposeful brand. The Lay’s Smile Campaign supports the Friendship Program of the Best Buddies Foundation with one ruble donated from each pack purchased.
- Inspiration
- The design challenge for the Lay’s Smile Campaign was to bring together many different important elements to create a cohesive and joyful pack. The Design Team needed to include both a smiling face as the main design element, stay true to the overarching Lay’s VIS for brand unity and maintain flavor cues, while visually incorporating the support of the Best Buddies Foundation.
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