A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱢᱟᱱᱟᱨᱟᱝ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱵᱤᱵᱷᱟᱜ ᱨᱮ PepsiCo Design and Innovation ᱫᱟᱨᱟᱭ ᱛᱮ Lay's Smiles Campaign ᱡᱚᱢ ᱯᱮᱴᱠᱮᱡᱤᱝ ᱧᱩᱛᱩᱢ ᱮᱢ ᱟᱠᱟᱫᱟ

ᱛᱩᱨᱩᱛ ᱯᱟᱴᱷᱟᱣ ᱞᱟᱹᱜᱤᱫ

ᱠᱚᱢᱚ, ᱤᱴᱟᱞᱤ, 28 ᱮᱯᱨᱤᱞ, 2022 /DesignNewswire/ A' Design Award & Competition ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱵᱤᱵᱷᱟᱜ ᱨᱮ PepsiCo Design and Innovation PepsiCo Design & Innovation ᱠᱷᱚᱱ ᱫᱟᱨᱟᱭ ᱛᱮ ᱰᱤᱡᱟᱭᱤᱱ ᱧᱩᱛᱩᱢ Lay's Smiles Campaign ᱡᱚᱢ ᱯᱮᱴᱠᱮᱡᱤᱝ ᱞᱟᱹᱜᱤᱫ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱢᱟᱱᱟᱨᱟᱝ ᱯᱟᱠᱠᱟ ᱟᱠᱟᱫᱟ. ᱱᱚᱣᱟ ᱪᱤᱱᱦᱟᱹ ᱫᱚ 2021 - 2022 A' Design Award & Competition ᱟᱠ ᱵᱷᱟᱜ ᱠᱟᱱᱟ ᱟᱨ ᱱᱟᱢᱫᱟᱨᱤ ᱥᱤᱠᱱᱟᱹᱛ ᱦᱚᱲ, ᱰᱤᱡᱟᱭᱤᱱ ᱯᱮᱥᱟ ᱦᱚᱲ ᱟᱨ ᱠᱷᱚᱵᱚᱨ ᱦᱚᱲ ᱠᱚ ᱫᱟᱨᱟᱭ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱱᱛᱚᱨᱡᱟᱛᱤᱠ ᱵᱤᱪᱟᱨ ᱯᱟᱱᱮᱞ ᱫᱟᱨᱟᱭ ᱛᱮ ᱜᱚᱯᱚᱱ ᱥᱟᱶᱛᱟ ᱵᱤᱪᱟᱨ ᱛᱮ ᱛᱟᱦᱮᱸᱱ ᱟᱠᱟᱫᱟ, ᱡᱟᱦᱟᱸ ᱠᱚ ᱜᱚᱯᱚᱱ ᱱᱟᱢ ᱞᱮᱠᱷᱟ ᱠᱚ ᱫᱚ ᱟᱫᱤᱢ ᱠᱷᱚᱱ ᱛᱟᱦᱮᱸᱱ ᱟᱠᱟᱱ ᱢᱟᱯ ᱠᱚ ᱥᱮᱸᱫᱨᱟ ᱨᱮ ᱢᱩᱞ ᱟᱠᱟᱫ ᱠᱚᱣᱟ.

A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱫ ᱨᱮ

A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱮᱢᱟᱠᱟᱱᱟ᱾ A' Design Awards ᱫᱚ ᱱᱚᱶᱟ ᱥᱚᱢᱟᱱ ᱮᱢ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱠᱚ ᱟᱨ ᱥᱚᱢᱟᱡ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱠᱟᱢᱤ ᱮᱢ ᱠᱚ᱾

Lay's Smiles Campaign ᱡᱚᱢ ᱯᱮᱴᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱫ ᱨᱮ

Lay's ᱠᱷᱩᱥᱤ ᱠᱮᱢᱯᱮᱱ ᱢᱮᱱᱛᱮ ᱚᱠᱟ ᱢᱤᱫ ᱡᱚᱢ ᱯᱮᱴᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱚᱠᱟ ᱨᱩᱥ ᱨᱮ ᱩᱰᱩᱜ ᱠᱟᱱᱟ᱾ ᱢᱤᱫᱴᱟᱝ ᱢᱟᱨᱟᱝ ᱠᱷᱩᱥᱤ ᱛᱮᱞᱟ ᱚᱠᱟ ᱡᱚᱛᱚ ᱯᱮᱴ ᱨᱮᱭᱟᱜ ᱢᱩᱬᱩᱛ ᱰᱤᱡᱟᱭᱤᱱ ᱰᱤᱦᱟᱹ ᱠᱟᱱᱟ᱾ ᱯᱮᱴᱠᱮᱡᱤᱝ ᱫᱚ Lay's ᱨᱮᱭᱟᱜ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱩᱴᱟᱹᱨ ᱨᱩᱯ ᱟᱨ ᱨᱚᱝ ᱥᱟᱶᱛᱮ ᱡᱟᱦᱟᱸ ᱡᱤᱱᱤᱥ ᱥᱟᱫ ᱛᱮᱭᱟᱜ ᱚᱠᱛᱚ ᱠᱚ ᱨᱮᱭᱟᱜ ᱥᱩᱰᱟᱹᱭ ᱮᱢᱚᱢ ᱟᱭ, ᱚᱱᱟ ᱚᱴ ᱨᱮ ᱛᱟᱦᱮᱸ ᱟᱭᱩᱛ ᱠᱮᱫᱟᱭ᱾ Best Buddies Foundation ᱨᱮᱭᱟᱜ ᱜᱟᱴᱤᱡ ᱠᱟᱹᱢᱤ (Friendship Program) ᱞᱟᱜᱤᱫ ᱮᱢᱚᱢ ᱟᱠᱟᱱ ᱥᱚᱦᱚᱜ ᱦᱟᱛᱟᱚ ᱦᱮᱡ ᱯᱮᱴ ᱨᱮ ᱩᱰᱩᱜ ᱠᱟᱱᱟ᱾ ᱢᱤᱫᱴᱟᱝ ᱯᱮᱴ ᱠᱤᱨᱤᱝ ᱠᱮᱫ ᱠᱷᱚᱱ ᱢᱤᱫ ᱨᱩᱵᱚᱞ ᱚᱱᱟ ᱠᱟᱹᱢᱤ ᱨᱮ ᱫᱟᱱ ᱮᱢᱚᱠᱚᱣᱟ᱾ ᱢᱚᱱᱮ ᱠᱟᱱᱟ ᱢᱤᱫ ᱵᱮᱥ ᱠᱟᱹᱦᱱᱤ ᱟᱭᱢᱟ ᱦᱟᱴᱤᱧ ᱠᱚ ᱟᱨᱦᱚᱸ ᱵᱨᱮᱱᱰ ᱦᱚᱲᱢᱚ ᱮᱠᱛᱚᱨᱮ ᱢᱤᱫ ᱴᱷᱮᱛ ᱛᱟᱦᱮᱸ ᱟᱠᱟᱱ ᱠᱚᱢ ᱦᱟᱹᱡᱤᱭᱟᱜ ᱛᱟᱦᱮᱸ ᱡᱟᱦᱟᱱ ᱛᱟᱹᱨᱮᱭᱟᱜ ᱩᱫᱮᱥ ᱠᱟᱱᱟ᱾

ᱢᱟᱱᱟᱨᱟᱝ ᱨᱮᱠᱚᱨᱰ

ᱱᱚᱣᱟ ᱪᱤᱱᱦᱟᱹ ᱥᱟᱶ, PepsiCo Design and Innovation PepsiCo Design & Innovation ᱠᱷᱚᱱ ᱫᱚ 102 A' Design Award ᱢᱟᱱᱟᱨᱟᱝ ᱠᱚ ᱧᱟᱢᱚᱜ ᱠᱟᱱᱟ. ᱱᱚᱣᱟ ᱢᱟᱱᱟᱨᱟᱝ ᱠᱚ ᱫᱚ A' Design Award & Competition ᱟᱠ 2013 - 2014 ᱠᱷᱚᱱ 2021 - 2022 ᱡᱟᱠᱟᱛ ᱥᱚᱝᱥᱠᱚᱨᱚᱱ ᱨᱮ ᱮᱢ ᱟᱠᱟᱫᱟ.

A' ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱢᱟᱱᱟᱨᱟᱝ ᱵᱟᱵᱚᱫ ᱨᱮ

A' ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱢᱟᱱᱟᱨᱟᱝ ᱫᱚ ᱢᱤᱫ ᱟᱱᱛᱚᱨᱨᱟᱥᱴᱨᱤᱭᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱯᱨᱚᱛᱤᱭᱚᱜᱤᱛᱟ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱫᱩᱱᱤᱭᱟᱸᱨᱮ ᱜᱩᱱᱤ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚᱣᱟᱜ ᱵᱮᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱪᱤᱱᱦᱟᱹᱭ ᱮᱫᱟᱭ᱾ ᱱᱚᱣᱟ ᱯᱷᱚᱨᱚᱢ ᱫᱚ A' Design Award & Competition ᱵᱷᱤᱛᱨᱤ ᱨᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱟᱨ ᱡᱚᱛᱚ ᱫᱤᱥᱚᱢ ᱠᱷᱚᱱ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ, ᱜᱽᱨᱟᱯᱷᱤᱠ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ, ᱵᱽᱨᱟᱱᱰᱤᱝ ᱮᱡᱮᱱᱥᱤ ᱠᱚ ᱟᱨ ᱯᱨᱚᱰᱟᱠᱴ ᱛᱮᱭᱟᱨᱠᱟᱨᱤ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱡᱷᱤᱡ ᱠᱟᱱᱟ. ᱱᱟᱢ ᱞᱮᱠᱷᱟ ᱨᱮ ᱟᱹᱰᱤ ᱛᱮ Bottles, Boxes, Cans, Pouches, Tubes ᱟᱨ Cartons ᱥᱟᱢᱤᱞ ᱠᱟᱱᱟ. ᱢᱟᱱᱟᱨᱟᱝ ᱧᱟᱢ ᱟᱠᱟᱱ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱫᱚ ᱱᱚᱣᱟ ᱴᱷᱟᱣᱠᱟᱹ ᱨᱮ ᱯᱨᱚᱠᱟᱥ ᱟᱠᱟᱱᱟ https://designers.org/sat/dizain-gutu/pekejing

A' Design Award & Competition ᱵᱟᱵᱚᱫ ᱨᱮ

A' Design Award & Competition ᱫᱚ ᱢᱤᱫ ᱟᱱᱛᱚᱨᱡᱟᱛᱤᱠ, ᱵᱤᱪᱟᱨᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱢᱟᱱᱟᱨᱟᱝ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱫᱚ 2008 ᱥᱮᱨᱢᱟ ᱠᱷᱚᱱ ᱵᱚᱪᱷᱚᱨ ᱵᱚᱪᱷᱚᱨ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ. ᱱᱚᱣᱟ ᱯᱷᱚᱨᱚᱢ ᱫᱚ ᱡᱚᱛᱚ ᱫᱤᱥᱚᱢ ᱠᱷᱚᱱ ᱱᱟᱢ ᱞᱮᱠᱷᱟ ᱞᱟᱹᱜᱤᱫ ᱡᱷᱤᱡ ᱠᱟᱱᱟ. A' Design Award ᱟᱠ ᱯᱟᱨᱚᱯᱠᱟᱨᱤ ᱞᱟᱠᱪᱟᱨ ᱫᱚ ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱟᱨᱟᱭ ᱛᱮ ᱥᱚᱢᱟᱡ ᱠᱚ ᱟᱹᱜᱩ ᱵᱟᱹᱲᱦᱟᱣ ᱠᱟᱱᱟ, ᱥᱚᱢᱟᱡ ᱞᱟᱹᱜᱤᱫ ᱵᱷᱟᱞ ᱠᱟᱱ ᱵᱮᱥ ᱯᱨᱚᱰᱟᱠᱴ ᱠᱚ, ᱯᱨᱚᱡᱮᱠᱴ ᱠᱚ ᱟᱨ ᱥᱮᱣᱟ ᱠᱚ ᱪᱤᱱᱦᱟᱹ ᱟᱨ ᱯᱨᱚᱪᱟᱨ ᱠᱟᱛᱮ, ᱟᱨ ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱢ ᱟᱨ ᱥᱤᱫᱷᱟᱸᱛ ᱞᱟᱹᱜᱤᱫ ᱫᱩᱱᱤᱭᱟᱸ ᱡᱚᱠᱷᱟ ᱥᱮᱪᱮᱫ ᱟᱨ ᱢᱩᱞ ᱛᱮᱭᱟᱨ ᱠᱟᱛᱮ. ᱱᱟᱢ ᱞᱮᱠᱷᱟ ᱠᱚ ᱫᱚ ᱥᱟᱶᱛᱟ ᱵᱤᱪᱟᱨ ᱟᱨ ᱜᱚᱯᱚᱱ ᱛᱮ ᱢᱩᱞᱠᱤᱭᱟᱝ ᱟᱠᱟᱱᱟ ᱱᱟᱢᱫᱟᱨᱤ ᱥᱤᱠᱱᱟᱹᱛ ᱦᱚᱲ, ᱰᱤᱡᱟᱭᱤᱱ ᱯᱮᱥᱟ ᱦᱚᱲ ᱟᱨ ᱠᱷᱚᱵᱚᱨ ᱦᱚᱲ ᱠᱚ ᱫᱟᱨᱟᱭ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱱᱛᱚᱨᱡᱟᱛᱤᱠ ᱵᱤᱪᱟᱨ ᱯᱟᱱᱮᱞ ᱫᱟᱨᱟᱭ ᱛᱮ ᱟᱫᱤᱢ ᱠᱷᱚᱱ ᱛᱟᱦᱮᱸᱱ ᱟᱠᱟᱱ ᱢᱟᱯ ᱠᱚ ᱡᱮᱞᱮᱠᱟ ᱠᱟᱢ ᱟᱹᱰᱤ, ᱮᱨᱜᱚᱱᱚᱢᱤᱠᱥ, ᱤᱸᱡᱤᱱᱤᱭᱟᱨᱤᱝ, ᱯᱨᱮᱡᱮᱱᱴᱮᱥᱚᱱ, ᱱᱟᱣᱟ ᱥᱩᱡᱷᱟᱹᱣ, ᱵᱮᱵᱷᱟᱨ ᱟᱹᱰᱤ, ᱴᱤᱠᱟᱣᱯᱟᱱᱟ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱥᱮᱸᱫᱨᱟ ᱨᱮ, ᱥᱠᱚᱨ ᱱᱚᱨᱢᱟᱞᱟᱭᱤᱡᱮᱥᱚᱱ ᱫᱟᱨᱟᱭ ᱛᱮ ᱯᱟᱠᱷᱯᱟᱛ ᱚᱪᱚᱜ ᱟᱠᱟᱱᱟ. ᱢᱟᱱᱟᱨᱟᱝ ᱠᱚ ᱫᱚ ᱯᱞᱟᱴᱤᱱᱟᱢ, ᱥᱳᱱᱟ, ᱨᱩᱯᱟ, ᱠᱟᱥᱟ ᱟᱨ ᱞᱚᱦᱟ ᱫᱚᱨᱡᱟ ᱨᱮ ᱮᱢ ᱟᱠᱟᱱᱟ. ᱡᱚᱜᱽᱜᱽ ᱢᱟᱱᱟᱨᱟᱝ ᱧᱟᱢᱚᱜ ᱠᱚ ᱞᱟᱹᱜᱤᱫ A' Design Prize ᱨᱮ ᱥᱟᱢᱤᱞ ᱠᱟᱱᱟ ᱢᱟᱱᱟᱨᱟᱝ ᱴᱨᱚᱯᱷᱤ, ᱰᱤᱡᱟᱭᱤᱱ ᱵᱮᱥ ᱟᱹᱰᱤ ᱟᱠ ᱯᱨᱚᱢᱟᱱ ᱯᱚᱛᱚᱨ, ᱦᱟᱨᱰᱠᱚᱵᱷᱚᱨ ᱵᱚᱪᱷᱚᱨ ᱯᱚᱛᱚᱵ, A' Design Award ᱧᱟᱢᱚᱜ ᱞᱚᱜᱚ ᱵᱮᱵᱷᱟᱨ ᱞᱟᱹᱜᱤᱫ ᱡᱤᱣᱚᱱ ᱵᱷᱚᱨ ᱞᱟᱭᱥᱮᱱᱥ, ᱢᱟᱱᱟᱨᱟᱝ ᱧᱟᱢ ᱟᱠᱟᱱ ᱠᱟᱢ ᱠᱚ ᱟᱠ ᱯᱨᱚᱫᱚᱨᱥᱚᱱᱤ, ᱤᱴᱟᱞᱤ ᱨᱮ ᱜᱟᱞᱟ ᱢᱟᱦᱟᱸ ᱟᱨ ᱢᱟᱱᱟᱨᱟᱝ ᱯᱟᱨᱚᱢ ᱨᱮ ᱵᱟᱹᱭᱦᱟᱹ, World Design Rankings ᱟᱨ Designer Rankings ᱨᱮ ᱥᱟᱢᱤᱞ, ᱟᱨ ᱡᱚᱱᱥᱚᱢᱯᱚᱨᱠ ᱟᱨ ᱯᱨᱚᱪᱟᱨ ᱥᱮᱣᱟ ᱠᱚ. ᱱᱟᱢ ᱞᱮᱠᱷᱟ ᱠᱟᱛᱮ, ᱠᱟᱢ ᱟᱯᱞᱚᱰ ᱠᱟᱛᱮ ᱟᱨ ᱟᱫᱤᱢ ᱥᱠᱚᱨ ᱧᱟᱢ ᱫᱚ ᱢᱩᱯᱷᱚᱛ ᱠᱟᱱᱟ, ᱟᱨ Professional Edition ᱟᱨ Digital Edition ᱢᱟᱱᱟᱨᱟᱝ ᱧᱟᱢᱚᱜ ᱠᱚ ᱫᱚ A' Design Prize ᱧᱟᱢ ᱞᱟᱹᱜᱤᱫ ᱵᱟᱹᱲᱛᱤ ᱯᱷᱤᱥ ᱮᱢ ᱞᱟᱹᱜᱤᱫ ᱠᱚᱱᱴᱨᱟᱠᱴ ᱫᱟᱨᱟᱭ ᱛᱮ ᱵᱟᱸᱫᱷᱟ ᱵᱟᱹᱱᱩᱜ ᱠᱚᱣᱟ. ᱵᱟᱹᱲᱛᱤ ᱵᱟᱛᱟᱣ ᱧᱟᱢᱚᱜ ᱠᱟᱱᱟ ᱱᱚᱣᱟ ᱴᱷᱟᱣᱠᱟᱹ ᱨᱮ https://competition.adesignaward.com

ᱠᱷᱚᱵᱚᱨ ᱥᱟᱫᱷᱚᱱ ᱠᱚ

• ᱧᱟᱢᱚᱜ ᱥᱟᱦᱴᱟ: https://designers.org/sat/137247
• A' Design Award ᱥᱟᱦᱴᱟ: https://competition.adesignaward.com/137247
• ᱠᱷᱚᱵᱚᱨ ᱫᱮᱠᱷᱟᱣ ᱴᱷᱟᱣᱠᱟᱹ: https://www.designnewsroom.com/!137247
• ᱢᱟᱱᱟᱨᱟᱝ ᱧᱟᱢᱚᱜ ᱯᱨᱚᱯᱷᱟᱭᱤᱞ: https://designers.org/sat/d/133313

ᱠᱷᱚᱵᱚᱨ ᱡᱚᱜᱟᱡᱚᱜ

Giulia Ferrari, ᱠᱷᱚᱵᱚᱨ ᱫᱚᱯᱷᱛᱚᱨ
Designers.Org
Via Leone Leoni 32, 22100 Como, ᱤᱴᱟᱞᱤ
press@designers.org
+39 031 4491953

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