South Branch Sign ريسٽورنٽ اندروني ڊزائين by Tiao Ouyang

South Branch Sign ريسٽورنٽ اندروني ڊزائين by Tiao Ouyang is a highly esteemed winner of the very prestigious 2020 A' Design Award برونز انعام in اندروني جڳه ۽ نمائش ڊيزائن Competition Category.

برونزانٽيرئر· 2020

South Branch Sign ريسٽورنٽ اندروني ڊزائين

by Tiao Ouyang

Client: Oytt Design

A' Design Award برونز انعام Winner in انٽيرئر Category

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Colors

The Design

About South Branch Sign ريسٽورنٽ اندروني ڊزائين

ساؤٿ برانچ سائين چانگزو ۾ هڪ هانگ ڪانگ اسٽائيل زنجير ريسٽورنٽ جو اندروني ڊزائين آهي. هي منصوبو ڪل 500 چورس ميٽرن تي پکڙيل آهي. مختلف مادا ۽ رنگ فنڪشنل علائقن کي بيان ڪن ٿا، جنهن ڪري جسماني ورهاست گهٽجي وڃي ٿي ۽ ترتيب کي پوشيده ورهاستن ذريعي پڙهيو وڃي ٿو. ٽيرازو، ڪاٺ، چمڙو ۽ آئينو هڪ شاندار ۽ متنوع خلائي بناوت خلقين ٿا. نرم ليڪون ڀتين ۽ ڇت تي پکڙيل آهن، ۽ جڙيل روشنيون سُٺين تفصيلن کي اجاگر ڪن ٿيون. نتيجي ۾ هڪ پُرسڪون ۽ شفاف جاءِ بڻجي ٿي، جيڪا سادي بناوت ۽ عقلي، جديد ڪردار سان مالامال آهي.

The Recognition

About the A' Design Award برونز انعام

South Branch Sign ريسٽورنٽ اندروني ڊزائين A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. South Branch Sign ريسٽورنٽ اندروني ڊزائين کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. South Branch Sign ريسٽورنٽ اندروني ڊزائين ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In this case, the design team follows the brand's consistent concise approach, focusing on highlighting the virtual and real space and liquidity. With transparent, pure and delicate visual presentation, in a rational and fashionable style, the designers get rid of the public's inherent impression of Hong Kong-style restaurants, which is flexible and comfortable.
Dimensions & Packaging: The project covers a total of 500 square meters. As far as the eye can see, the smooth lines are laid out on the facade and the top, outlining the delicate texture details, and the inlaid exquisite lighting makes the texture sublimate.
Tags: Interior, Restaurant, Commercial, Modern, Simple, New Hong Kong Style, South Branch Sign, Fashionable
Production Technology: The designers uses different materials and colors to distinguish different functional areas, which reduces the physical partition in space and makes the functional layout appear in the invisible partition, and has a great sense of bulk. At the same time, it shows a simple texture in the design.
Design Challenge: Compared with last year's South Branch Sign Jiangyin project, although this case is more concise and low-key, its temperament is more mature and stable, just like the process of brand growth, from immature to mature, step by step, with the trend, and with the time. Here, we can not find the old Hong Kong-style noise, both the implicit tenderness of the East and the classical rhythm of the West, so compatible and new style, like the heart of Hong Kong.
Research: The quality and variety of products are only the basic demands of diners, while situational environment, personalization and brand aesthetics are the important factors of brand circle fans. Therefore, how to have both "authentic Hong Kong taste" and a new perspective and thinking has become the focus of space expression in this case.
Inspiration: This is a branch design of Hong Kong-style chain brand restaurant. The designer starts from the inner dimension of environmental construction, through in-depth thinking and combing the relationship between food and culture, fashion and tradition, and disseminates the emotional communication channel to the heart.
Project Duration: The project started in March 2019 in Changzhou and finished in May 2019 in Changzhou.
Operation Flow: With the help of terrazzo, wood, cortex and mirror, the interface between the two rooms is not only transitional extension, but also detail level, which sets off a rich and diverse spatial texture.
Patents: Copyrights belong to Tiao Ouyang, 2019.
Team Members: Tiao Ouyang
Danfeng Zhou
Yang Li
Image Credits: Image #1: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #2: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #3: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #4: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #5: Photographer Yiwen Xu, South Branch Sign, 2019.