Perception ڪيفي by Haejun Jung - Feelament

Perception ڪيفي by Haejun Jung - Feelament is a highly esteemed winner of the very prestigious 2020 A' Design Award پلاٽينم انعام in اندروني جڳه ۽ نمائش ڊيزائن Competition Category.

پلاٽينمانٽيرئر· 2020

Perception ڪيفي

by Haejun Jung - Feelament

Client: Perception

A' Design Award پلاٽينم انعام Winner in انٽيرئر Category

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Colors

The Design

About Perception ڪيفي

هي نن warmڙو گرم ڪاٺ جو احساس وارو ڪيفي هڪ خاموش پاڙي جي ڪنڊن تي واقع آهي. مرڪزي کليل تيار ڪرڻ وارو علائقو هر جڳهه تي ويچارن جي ڪارڪردگي جو صاف ۽ وسيع تجربو ٺاهيندو آهي جيڪو ڪيفي ۾ بار سيٽ يا ٽيبل سيٽ هوندي آهي. ڇت جي شيءَ جو نالو ”شيڊنگنگ وڻ“ تياري واري علائقي جي پوئين پاسي کان شروع ٿئي ٿو ، ۽ اهو گراهڪ زون جو احاطو ڪري ٿو ، هن ڪيفي جو پورو ماحول ٺاهي ٿو. اهو گهمڻ وارن لاءِ غير معمولي فضائي اثر ڏيندو آهي ۽ ماڻهن لاءِ وچون پڻ بڻجي ٿو جيڪي ذائقين ڪافي سان گڏ سوچ ۾ گم ٿيڻ چاهين ٿا.

The Recognition

About the A' Design Award پلاٽينم انعام

Perception ڪيفي A' Design Award پلاٽينم انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو حقيقت ۾ غير معمولي، نفيس ۽ عظيم الشان ڊيزائنن کي ڏنو وڃي ٿو. پلاٽينم کٽيندڙ تخليق جا عجوبا، ذهني تخليقيت جي حدن جي گواهي آهن ۽ پنهنجي ڊيزائنرن جي بي مثال پيشه ورانه مهارت ۽ عبقريت ڏيکارين ٿا. انهن ڊيزائنن کان اميد ڪئي وڃي ٿي ته اهي سڀ کان مشهور ڪم هوندا جيڪي هڪ دور جي جماليات طئي ڪن ٿا، سماج جي ڀلائيءَ ۾ مدد ڪن ٿا ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائين ٿا. Perception ڪيفي عظمت جي بلند سطح ڏيکاري ٿو ۽ پنهنجين فائديمند ۽ قيمتي خاصيتن سان بنا شڪ دنيا کي بهتر جڳهه بڻائي ٿو. Perception ڪيفي هڪ اهڙو ڪم آهي جنهن A' Design Award پلاٽينم انعام کٽيو آهي ۽ جيڪو خواهشون جاڳائي ٿو، الهام ڏئي ٿو، خوش ڪري ٿو ۽ وڏي خوشي جي چڻنگ ٻاري ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This small warm wooden feel cafe located on the corner of crossroad within a quiet neighborhood. The centralized open-preparation zone gives a clean and extensive experience of barista's performance to customer everywhere that bar seat or table seat in a cafe. The most attractive ceiling object called "Shading tree" starts from the backside of the preparation zone, and it covers the customer zone to makes the entire atmosphere of this cafe. It gives an unusual spatial effect to people and also become a medium for people who want to be lost in thought with flavorous coffee.
Dimensions & Packaging: Area: 53.3 square meters
Dimension: 9100mm x 6550mm
Tags: Cafe, Parametric design, Computational design, Coffee brand, Wood, Seoul
Production Technology: Among the elements of interior design, this ceiling object has prepared by digital fabrication technology. The initial digital volume was manipulated and evaluated in a virtual space to get higher acoustic performance. Then the quantity of material and construction method had determined. We also have calculated the optimized load point to mount over half-ton of plywood on the ceiling.
Design Challenge: Even if the evaluated digital volume of the ceiling gives more dynamic and functional form, we needed to manipulate some areas to get clearance height. And we have developed custom ceiling joints and details from the computational analysis that shows this ceiling object feels safe and light.
Research: After the decision to make a "Shading tree" as a medium of norms to create and convert people's experiences in the cafe, we focused on the language of construction. Digital fabrication and parametric design often give a futuristic, unfriendly feeling. But we needed to make sure that technology means not a futuristic design. In other words, when it converts materials to the immaterial thing, we could get a more warm and friendly mood from cutting-edge construction technology.
Inspiration: As a branding and interior designer of this retail project, the brand name of the cafe "Perception" gave strict inspiration to us. People usually feel something through their past experiences, which means very personal and private. Have you thought about that other people think or feel just the same as you had? We believed that this question is valuable to deal with this project. Then we started to touch the norms of feeling at the cafe.
Project Duration: The project started in December 2018 and finished in April 2019 in Seoul, South Korea.
Operation Flow: The client just wanted a cozy and comfort place to neighbors who visit, but we start to develop a concept that can show spatial advantages to both barista and customers. Because we believe the spatial atmosphere comes from not only the physical things but also the human. Then we suggested a centralized preparation zone with a medium that can make focus on the barista and give comforts to customers. Then I gave the question to the client. "Have you imagine that speaker or creatures under the big shading tree?"
Patents: Copyrights belong to Feelament LLC., 2019.
Trademark 2019 Perception Coffee.