Tist طرفان 2030 Messaging Gift تحفي وارو ڪارڊ

Tist طرفان 2030 Messaging Gift تحفي وارو ڪارڊ انتهائي معتبر 2020 A' Design Award لوهه انعام جو فاتح آهي تحفن جو سامان ڊيزائن مقابلي جي درجي ۾.

لوههتحفن جو سامان· 2020

2030 Messaging Gift تحفي وارو ڪارڊ

Tist طرفان

ڪلائنٽ: Tist

تحفن جو سامان درجي ۾ A' Design Award لوهه انعام فاتح

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تصديق ٿيل ايوارڊ فاتح

ڊزائين #102099 لاءِ ايوارڊ جي حيثيت جي تصديق ڪريو

A' Design Award تي ڏسو پريس رليز ايوارڊ بيج

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ڊزائن

2030 Messaging Gift تحفي وارو ڪارڊ بابت

2030 ميسيجنگ گفٽ تحفي وارن ڪارڊن جو هڪ سلسلو آهي، جيڪو پنهنجي ويهين ۽ ٽيهن جي ڏهاڪي ۾ موجود صارفين لاءِ ٺاهيو ويو آهي. اهي ڪارڊ هڪ عالمي لائيف اسٽائل ڪمپني جي سڀني برانڊ اسٽورن تي استعمال ٿي سگهن ٿا. هر ڪارڊ تي همٿ افزائي، ساراهه، دلاسي يا مبارڪباد جو مختصر پيغام لکيل آهي، جيڪو انهيءَ عمر جي گروهه لاءِ واقف لفظن ۾ اظهاريل آهي. ڏهه قسم تيار ڪيا ويا، هر هڪ جو ماپ 50 کان 90 ملي ميٽر آهي. ڪارڊ جي مٿاڇري کي ٽي-جہتي اثر ڏيڻ لاءِ مختلف رنگ ۽ مادا پرت در پرت رکيا ويا. اهي ڪارڊ ماڻهن کي هڪ پيغام موڪلڻ ۽ ان کي پنهنجي طور تي سانڍڻ جي سهولت ڏين ٿا.

سڃاڻپ

A' Design Award لوهه انعام بابت

2030 Messaging Gift تحفي وارو ڪارڊ A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. 2030 Messaging Gift تحفي وارو ڪارڊ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. 2030 Messaging Gift تحفي وارو ڪارڊ جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.

ڊزائن جي پسمنظر

پريس ڪِٽ

ڊزائنر طرفان فراهم ڪيل ڪريڊٽس، ٽيم ميمبرز ۽ ٽيڪنيڪل تفصيلات.

منفرد خاصيتون: Aiming at the generations in their 20s and 30s who are sensitive to trends, we created a gift card that can be used by all brands of CJ, a global lifestyle company. By applying a text and a design that consumers can relate to as a means of expressing oneself and a medium of conveying one’s heart, a series of cards with a message only for the generations in their 20s and 30s was released. We tried to provide the pleasure of various choices and increased the scalability of the project by linking with campaign goods. The intention of the campaign was conveyed.
ماپ ۽ پيڪيجنگ: 50mm*90mm0.03mm / 10 types
ٽيگ: Card, Message
پيداواري ٽيڪنالاجي: Based on the idea that the production method of plastic cards in general is focused on layering colors on a thin plate, different colors and materials were layered to show the three-dimensional effect on the surface of the card. By utilizing colors with the sense of space, it was possible to finish the surface of the illustration with strong color arrangements luxuriously.
ڊزائين چيلينج: Choosing a message appealing to the generations in their 20s and 30s was a real challenge. Studying messages was not difficult at all. However, selecting a message that would meet the public standards as a commercial gift card and applying a design that would metaphorically express the message was an important research subject and starting point of the project.
تحقيق: We selected as many consumers as possible and collected their messages that they would like to hear or want to deliver, both on and offline. Based on the researched messages, we studied consumer preference as well as design suitability, and tried a test design for each message. Internal evaluation groups were used to identify preferences of test designs. As the project decided to accommodate the public's preferences as well as the absolute standards of design, it was judged and carried out by the public's standards in all aspects of message selection and design progress. The project for sympathy was able to be spread as the cultural phenomena by winning various public response thanks to the way of project progress.
الهام: The project of gift cards, that are commonly used by the generations in their 20s and 30s, was inspired by their culture and lifestyle. Not only did the gift cards have their own stories and messages, but the motives were also based that the level of empathy would be the standard of generation. Messages of encouragement, praise, comfort, and congratulation in their own terms had resonated with the generations in their 20s and 30s.
منصوبي جو عرصو: May ~ December, 2018, All brand stores of CJ Group in Korea
عمل جو فلو: Positioning focused on the main consumer segments had a positive impact on the overall consumer who had a preference for the target group, besides the target group. By delivering the message they want to share or possessing the message they want to hear with the message card, consumers puts their own stories on the message card and owned them.
ٽيم ميمبر: TIST, Client : CJ