Mi Transformers Optimus Prime Packaging بلڊنگ بلاڪ راند جي پيڪيجنگ by Yang Zhang is a highly esteemed winner of the very prestigious 2021 A' Design Award لوهه انعام in پيڪيجنگ ڊيزائن Competition Category.
لوههپيڪيجنگ· 2021
Mi Transformers Optimus Prime Packaging بلڊنگ بلاڪ راند جي پيڪيجنگ
by Yang Zhang
Client: Beijing AIQI Technology Co., Ltd.
A' Design Award لوهه انعام Winner in پيڪيجنگ Category
Verified Award Winner
Verify Award Status for #106372The Design
About Mi Transformers Optimus Prime Packaging بلڊنگ بلاڪ راند جي پيڪيجنگ
Mi ٽرانسفارمرز آپٽيمس پرائيم پيڪيجنگ هڪ ڪاغذي پيڪيج آهي، جيڪو بلڊنگ بلاڪ راند لاءِ ٺاهيو ويو آهي. باڪس جي اڳئين پاسي تي مڪمل طور تي ترتيب ڏنل پراڊڪٽ ڏيکاريل آهي، جنهن سان خريدارن کي شڪل ۽ حرڪت ڪندڙ حصن جي واضح ڄاڻ ملي ٿي. سادگي واري انداز ۽ رنگن جو چونڊيل سلسلو راند جي ڪردار جي عڪاسي ڪري ٿو. نمائش ۽ پيڪيجنگ جا ڪم هڪ ئي جوڙجڪ ۾ گڏ ڪيا ويا آهن. مٿيون ڍڪ کوليو وڃي ٿو ته بلاڪس جا تهه بند ٿيل ٿلها ظاهر ٿين ٿا. هيٺيون باڪس ٻنهي پاسن کان کلي ٿو ۽ الڳ الڳ ذخيرو ڪرڻ وارا خانا ٺاهي ٿو. حصا قسم موجب ترتيب ڏئي سگهجن ٿا، ۽ باڪس کي روزاني استعمال لاءِ ذخيرو ڪرڻ خاطر ٻيهر ڪتب آندو وڃي سگهي ٿو.
The Recognition
About the A' Design Award لوهه انعام
Mi Transformers Optimus Prime Packaging بلڊنگ بلاڪ راند جي پيڪيجنگ A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. Mi Transformers Optimus Prime Packaging بلڊنگ بلاڪ راند جي پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. Mi Transformers Optimus Prime Packaging بلڊنگ بلاڪ راند جي پيڪيجنگ جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The front picture shows the shape and movability of the product, making it clear to consumers. The structure opening and closing design has a sense of ceremony.The package integrates display function and packaging function as a whole, which has the value of appreciation and collection.
- Dimensions & Packaging
- 413x328x90mm
- Tags
- Building block toys, Transformers, Optimus Prime, Toy bricks,
- Production Technology
- The structure integrates the display function and the packaging function as one, differentiated packaging structure creates a good product user interface, which truly realized using packaging to energize the brand. Materials: Paper
- Design Challenge
- Users can feel the innovation and intention of packaging design through every step of operation, interact with users with packaging, and let users participate in creating great product experience.
- Research
- In order to display the product and improve the user experience better, we chose the packaging design with a strong sense of ceremony and consideration for the user experience.
- Inspiration
- The front of the package shows consumers the product concept of "what you see is what you get" with the front of the product. The minimalist style and color matching perfectly demonstrate the role characteristics of the product image.The packaging structure focuses on the actual user experience.
- Project Duration
- The project started in December 2019 and finished in February 2020 in Beijing, China
- Operation Flow
- Open the upper cover and you will see the layered building block bags. The bottom box can be opened to the opposite sides to become several storage boxes, increase the storage area of building block parts, meet the needs of classification.The built-in structure of the package can be taken out as a separate storage box, so as to make more use of a box for recycling. Besides the function of storing block bags, it can also solve the storage problems in daily life. It is easy to operate but has a sense of ritual.
- Team Members
- Beijing AIQI Technology Co., Ltd.
- Image Credits
- Image #1:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #2:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #3:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #4:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #5:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
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