Hong Kong Trade Development Council طرفان Chic HK 2020 طرزِ زندگي واپاري تقريب انتهائي معتبر 2021 A' Design Award لوهه انعام جو فاتح آهي تقريب ۽ واقعو ڊيزائن مقابلي جي درجي ۾.
لوههتقريب· 2021
Chic HK 2020 طرزِ زندگي واپاري تقريب
Hong Kong Trade Development Council طرفان
ڪلائنٽ: Hong Kong Trade Development Council
تقريب درجي ۾ A' Design Award لوهه انعام فاتح
تصديق ٿيل ايوارڊ فاتح
ڊزائين #106403 لاءِ ايوارڊ جي حيثيت جي تصديق ڪريوڊزائن
Chic HK 2020 طرزِ زندگي واپاري تقريب بابت
چڪ HK 2020 چين جي شهر گوانگزو ۾ منعقد ٿيل هڪ طرزِ زندگي واپاري تقريب هئي. هن تقريب 80 هانگ ڪانگ ڪمپنين کي ڏکڻ چين جي مارڪيٽ ۾ پنهنجي برانڊ جي سڃاڻپ مضبوط ڪرڻ ۽ صارفين جي ردعمل جاچڻ ۾ مدد ڏني. بصري تصور روايتي ۽ سادي (سِمپلي فائيڊ) چيني اکرن کي ملائي تقريب جي عنوان لاءِ هڪ نئين ٽائيپوگرافي ٺاهي ٿو. گرافڪس ۾ ٽي بنيادي رنگ شامل ڪيا ويا، جيڪي مختلف طرزِ زندگي شعبن کي نشانبند ڪرڻ لاءِ استعمال ڪيا ويا. نماءش 9000 چورس ميٽرن تي پکڙيل هئي، جيڪا ٻن منزلن تي مشتمل هئي ۽ چار ڏينهن تائين جاري رهي. شيشي واري اڳيان واري ديوار تي هڪ وڏو گرافڪ ۽ هڪ 3D استقباليه پس منظر مهمانن جي آجيان ڪئي.
سڃاڻپ
A' Design Award لوهه انعام بابت
Chic HK 2020 طرزِ زندگي واپاري تقريب A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. Chic HK 2020 طرزِ زندگي واپاري تقريب کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. Chic HK 2020 طرزِ زندگي واپاري تقريب جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.
ڊزائن جي پسمنظر
پريس ڪِٽ
ڊزائنر طرفان فراهم ڪيل ڪريڊٽس، ٽيم ميمبرز ۽ ٽيڪنيڪل تفصيلات.
- منفرد خاصيتون
- Chic HK event aided 80 Hong Kong companies to develop brand awareness and test local consumers response in the South China market of Guangzhou. The organizer required a design to highlight Hong Kong as one of the Asia most vibrant and unique lifestyle hub. Making use of 3 primary colours and intermixing traditional and simplified Chinese characters, a new visual concept was created for this inaugural promotional event.
- ماپ ۽ پيڪيجنگ
- The exhibition area over 2 floors was 9000sqm. Outside the venue, a 27m high x 17m wide graphic sticker of the event title was placed on the glazed facade. Inside the concourse is a 3D welcome backdrop at 12m wide x 4.5m high. The exhibition hall features a 40m long spans of LED display units at the main entry aisle with 5m high booths constructed with metal frames, then spray painted finish or cladded with wooden slats. All lights were LED and flooring were carpeted mixed with floor stickers.
- ٽيگ
- Trade, Hong Kong, Lifestyle, Expo, Typography, Chinese Characters, HKTDC, Design, Organiser, Chic, China
- پيداواري ٽيڪنالاجي
- The glazed facade of the venue displayed a 27m high x 17m wide Chic HK graphic sticker. At the concourse, a 3D welcome backdrop at 12m wide x 4.5m high made of plywood, metal frame and vinyl graphics was placed. All the exhibition booths were constructed with metal frames and sprayed paint finish or cladded with wooden slats. All lights and acrylic lettering used LED lights. Featured inside the main hall, a 40m long x 6.5m wide corridor housed a straddled series of hanging LED units emitting images.
- ڊزائين چيلينج
- The most challenging part was finding a design concept that could highlight HK brands and lifestyle to the local Guangzhou market. After analysing what makes Hong Kong culture unique and how it differs from other mainland Chinese cultures, we started to play on the different written Chinese characters along with added primary colours to formulate an overall new visual design. The colours also helped categorise the sub divide the various lifestyle sectors at the Chic HK event.
- تحقيق
- After researching the Guangzhou consumer market, we played with the juxtaposition of traditional and simplified version of the written Chinese characters to create a new translated title for Chic HK. This new typography was a cultural way to convey the idea of familiarity yet refreshing twist to the event. From this, prime colours were added to make various visual elements pop-out. Providing a new visual communication to position the brands of HK being presented this event.
- الهام
- Inspiration stemmed from studying the written Chinese characters for Chic HK. Officially two forms of written Chinese, a traditional style used in Hong Kong and a simplified version used in mainland China. Both forms of writing were intermixed to create a new look in the Chinese calligraphy. Subsequently, 3 primary colours were added to make the graphic promotions visually pop out and these colours also help indicate the various lifestyle sectors at the event’s physical space.
- منصوبي جو عرصو
- The project duration was 3 months from initial briefing to onsite completion. It was located at the Nan Fung International Convention & Exhibition Center, Guangzhou, China and the event ran for 4 days starting from the 9 - 13 of January 2020.
- عمل جو فلو
- The first impression for the visitors began with a 17m (w) x 24m (h) graphic sticker of Chic HK at the exterior glazing of the venue. In the concourse, a 3D welcome backdrop for photo opportunities is placed. Inside the exhibition hall, a 40m (l) x 6.5m (w) x 5m (h) corridor with straddled LED units emitted graphic images created a more transformative spatial and visual experience. After this, the visitors would freely explore the colour coded booths and other facilities of the show.
- پيٽنٽ
- Copyrights belong to Hong Kong Trade Development Council, 2020
- ٽيم ميمبر
- Jason Cheung
Dury Chin
Eddie Chak
Stephen Wong
Jeff Cheng
Carson Wong
Shirley Fung - تصوير ڪريڊٽ
- Hong Kong Trade Development Council
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