Hang Seng Bank بئنڪ برانچ جو اندروني ڊزائن by Marco Choi and Yan Yik Lun

Hang Seng Bank بئنڪ برانچ جو اندروني ڊزائن by Marco Choi and Yan Yik Lun is a highly esteemed winner of the very prestigious 2021 A' Design Award برونز انعام in اندروني جڳه ۽ نمائش ڊيزائن Competition Category.

برونزانٽيرئر· 2021

Hang Seng Bank بئنڪ برانچ جو اندروني ڊزائن

by Marco Choi and Yan Yik Lun

Client: IMO design

A' Design Award برونز انعام Winner in انٽيرئر Category

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hang Seng Bank بئنڪ برانچ جو اندروني ڊزائن

هينگ سينگ بئنڪ هانگ ڪانگ ۾ واقع نئين نسل جي بئنڪ برانچ جو اندروني ڊزائن آهي. هي برانچ 152 چورس ميٽر تي پکڙيل آهي ۽ ان ۾ هڪ کليل ۽ آجيان ڪندڙ ترتيب رکيل آهي، جنهن ۾ آرامده روشني ۽ گرم لڪڙي جا عنصر شامل آهن. ڊجيٽل سروس جون خاصيتون اندروني ڊزائن سان ملائي ويون آهن، جن ۾ اليڪٽرانڪ ٽڪيٽنگ، ڊجيٽل سروس بار ۽ خود سروس ڪائونٽر شامل آهن. گراهڪ پهچڻ کان اڳ موبائل بئنڪنگ ايپليڪيشن ذريعي ڪائونٽر سروسز لاءِ اليڪٽرانڪ ٽڪيٽ حاصل ڪري سگهن ٿا. هن ڊزائن جو مقصد برانچ ۾ انتظار جو وقت گهٽائڻ ۽ بئنڪنگ کي وڌيڪ موثر ۽ تعامل وارو بنائڻ آهي.

The Recognition

About the A' Design Award برونز انعام

Hang Seng Bank بئنڪ برانچ جو اندروني ڊزائن A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Hang Seng Bank بئنڪ برانچ جو اندروني ڊزائن کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Hang Seng Bank بئنڪ برانچ جو اندروني ڊزائن ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new model branch design unveiled an innovative new service concept for its physical outlets at the reopening of its branch in Hong Kong. With an open design and digital service elements, including e-Ticketing for all customers and a digital services bar, the redesigned branch provides a more seamless, efficient and interactive service experience for customers.
Dimensions & Packaging: Total area: 152 meter square.
Tags: Bank, bank design, e-banking, Branch design, retail design, New Generation banking
Production Technology: To minimize their in-branch waiting time and enjoy greater convenience, all new and existing banking customers can obtain an e-ticket for counter services at the new branch via the personal banking mobile app before they arrive. The app will show their ticket number as well as the ticket currently being served.
Design Challenge: The new service concept will benefit all customers, but has particular appeal to younger and digitally savvy individuals. The model branch will be implemented at Hang Seng’s other branches in the coming two years, after which digital service elements will be gradually rolled out to other service outlets.
Research: Customers looking for assistance with using digital banking services can consult one of the Bank’s Digital Advocates.
Inspiration: The renovated new branch has an open and welcoming design, with comfortable lighting and warm wood elements to complement new digitally driven service elements, including e-ticketing, Digital Bar, self-service counter. Customers could enjoy self-servicing experience, and adventure in the bank. Breaking old and existing banking service model and create unexpected brand new banking experience.
Project Duration: The project started in Nov 2018 and finished in Aug 2019 in Hong Kong.
Operation Flow: This latest development is part of Hang Seng’s ongoing initiatives to meet changing customer expectations in an exciting new era of service possibilities for financial service providers. The new branch concept combines the convenience of digitalisation with the benefits of in-person expertise and personalised advice from Hang Seng’s team of service and wealth management professionals.
Patents: Copyrights belong to IMO design limited, 2019.
Team Members: Marco Choi
Yan Yik Lun
Natalie Chan
Fung Yeung
Image Credits: Photographer: IMO design, Bobby Wu
Illustrator: Brainrental-lab