Tongrentang Zhima Health ريٽيل اندروني ڊيزائن by Yong Wong

Tongrentang Zhima Health ريٽيل اندروني ڊيزائن by Yong Wong is a highly esteemed winner of the very prestigious 2021 A' Design Award سون انعام in اندروني جڳه ۽ نمائش ڊيزائن Competition Category.

سونانٽيرئر· 2021

Tongrentang Zhima Health ريٽيل اندروني ڊيزائن

by Yong Wong

Client: Beijing Tongrentang Health

A' Design Award سون انعام Winner in انٽيرئر Category

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The Design

About Tongrentang Zhima Health ريٽيل اندروني ڊيزائن

تونگرينتانگ زيما هيلٿ هڪ تجرباتي اسٽور آهي جيڪو بيجنگ ۾ واقع آهي. هي اسٽور ٽن منزلن تي 5000 چورس ميٽرن تي پکڙيل آهي. غذائي سپليمينٽ، طاقت بخش کاڌو ۽ صحت جي سنڀال جون شيون، جن ۾ صحت جي ٽيڪنالاجي شامل آهي، هڪ ئي جاءِ تي پيش ڪيون وينديون آهن. اندروني حصي ۾ متضاد مواد جا وڏا حصا استعمال ڪيا ويا آهن، جهڙوڪ ٺوس ڪاٺ ۽ پتل. زميني منزل کان مٿي، چار موضوع پيش ڪيا ويا آهن، يعني پڇا ڳاڇا، کاڌو، صحتيابي ۽ علاج. هي اسٽور گراهڪن لاءِ هڪ آرامده سماجي جاءِ طور پڻ ڪم ڪري ٿو.

The Recognition

About the A' Design Award سون انعام

Tongrentang Zhima Health ريٽيل اندروني ڊيزائن A' Design Award سون انعام جو کٽيندڙ آهي، انتهائي معزز اعتراف جيڪو پهرين درجي جي، شاندار ۽ نمايان ڊيزائنن کي ڏنو وڃي ٿو. سون جا کٽيندڙ انتهائي جدت واريون، تمام گهڻي بصيرت واريون ۽ شاندار طرح اکيون خيره ڪندڙ تخليقون آهن، جيڪي پنهنجي ڊيزائنرن جي عبقريت، حڪمت ۽ مهارت جي عڪاسي ڪن ٿيون. Tongrentang Zhima Health ريٽيل اندروني ڊيزائن کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو ساراهيل، رجحان ساز ۽ يادگار ايجاد هوندو جيڪو بي مثال قدر پيش ڪري ٿو. هي ڊيزائن جنهن A' Design Award سون انعام کٽيو آهي، هڪ شاندار، محترم منصوبو آهي جيڪو فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون تمام گهڻي فائدي سان وڌائي ٿو. Tongrentang Zhima Health ريٽيل اندروني ڊيزائن شديد خواهش جا جذبا پيدا ڪري ٿو، جوش جاڳائي ٿو، تخليقيت کي همٿائي ٿو ۽ اسان کي مسحور ڪري ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zhima Health concept store provides dietary supplements, nourishing & health food and even health care products that incorporate health tech, enabling customers to enjoy one-stop and immersive shopping experience. Besides, it also doubles as a new and comfortable social space for customers.
Following the concepts of high quality, sense of participation and personal shopping experience, the brand-new retail model aims to meet the demands of consumption upgrade and improve the quality of customers’ lives rather than overturn the traditional retail style.
Dimensions & Packaging: 5000 square meters, 3 floors
Tags: Tongrentang, Wu Xiang, In View, Zhima, experience store, experience shop, Pharmacy store
Production Technology: The designer Yong Wong has applied a large area of contrasting materials as solid wood and brass in the store.
Design Challenge: The first breakthrough lies in the initial investigation on retail industry and the final set of trade form. Secondly, the brand tried to find some well-known foreign design teams. However, because the foreign designers did not really understand the business model and accurate needs of the well-established domestic brands, they eventually failed to give a design plan. Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Research: Probably in 2014, Tongrentang seems to have encountered bottleneck. The selling form relying on traditional stores urgently needs to be changed, so the brand proposed a strategic transformation from products to services at that time.
After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Inspiration: After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Project Duration: This project started in May 2019 and finished in December 2019 in Beijing.
Operation Flow: From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Team Members: Yong Wong, Wei Tan, Chenxu Zhu, Guiying Zhang, Zhiyong Jia, Yue Yu.
Image Credits: Beijing Wuxiang Space Architecture Design