LiNing 8th Gen فليگ شپ اسٽور by Yingtao Xu

LiNing 8th Gen فليگ شپ اسٽور by Yingtao Xu is a highly esteemed winner of the very prestigious 2021 A' Design Award چاندي انعام in اندروني جڳه ۽ نمائش ڊيزائن Competition Category.

چانديانٽيرئر· 2021

LiNing 8th Gen فليگ شپ اسٽور

by Yingtao Xu

Client: Li Ning (China) Sports Goods Co., Ltd.

A' Design Award چاندي انعام Winner in انٽيرئر Category

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Colors

The Design

About LiNing 8th Gen فليگ شپ اسٽور

LiNing 8th Gen هڪ راندين جي برانڊ لاءِ فليگ شپ اسٽور آهي، جيڪو 2049 چورس ميٽرن تي پکڙيل آهي. هن ڊيزائن ۾ ڊوڙ جي پٽرن ۽ باسڪيٽ بال جي ميدانن مان تصور ورتو ويو آهي. داخلا واري حصي ۾ رنگ بدلائيندڙ روشنيءَ جي پٽيءَ هيٺان ڊوڙ سان لاڳاپيل شيون ڏيکاريون ويون آهن، جيڪي هڪ تال ۾ چمڪنديون آهن. مرڪز ۾ هڪ LED اسڪرين آهي جيڪا باسڪيٽ بال جي ميدانن مٿان لڳل اسڪرينن جي ياد ڏياري ٿي ۽ باسڪيٽ بال جي نمائش کي فريم ڪري ٿي. اندروني سطحون سادو سيمينٽ استعمال ڪن ٿيون، جڏهن ته شيلف ڌاتوءَ ۽ اسٽينلیس اسٽيل مان ٺهيل آهن جن تي ڪاربن فائبر جي بناوٽ واري فنش ڏنل آهي. شيلفن کي کولي ۽ ٻيهر استعمال ۾ آڻي سگهجي ٿو، جيئن فضول کي گهٽايو وڃي. سامان کي واضح موضوعي علائقن ۾ گروپ ڪيو ويو آهي.

The Recognition

About the A' Design Award چاندي انعام

LiNing 8th Gen فليگ شپ اسٽور A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. LiNing 8th Gen فليگ شپ اسٽور کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. LiNing 8th Gen فليگ شپ اسٽور هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: LiNing, an international fashionable professional sports brand, has been interpreting its slogan "anything is possible" with actions. From space design to shelf display, the store shows different space atmospheres in different theme areas. Various categories of goods are laid out in a clear and observable pattern to facilitate customers selecting goods and bring them a multi level shopping experience.
Dimensions & Packaging: The store's area is 2049 sqm.
Tags: Flagship, Retail, Chinese, Sport, Athletic Apparel, Footwear
Production Technology: The colorful and bright sign on the exterior facade of the store illustrates the LiNing brand style of youth, vitality, sport and fashion. The interior space is decorated with simple cement materials, looking fashionable and personalized, while setting off the product highlights. The store shelves are largely made of metal and stainless steel, with carbon fiber texture finish. They can be disassembled and recycled to minimize waste of resources.
Design Challenge: The challenge for this project was to design a flagship store that was not cliched and still felt relatable.
Research: The store image of the eighth generation is the result of continuous development and perfection following the development of the times. With the successive presentation of various types of stores with different conditions, the store image of the eighth generation has been enhanced and perfected in terms of decoration, gadgets, lighting and experience systems, forming a set of dynamic and continuous store image standards.
Inspiration: In the image design of the eighth generation flagship store of LiNing, the designers take running tracks and basketball gyms as the sources of inspiration, organically integrate professional products for running exercise and basketballs and all sorts of fashion products including sports fashion and China LiNing in the same store, highlighting professional sports attributes and the fashion life atmosphere of the brand.
Project Duration: The project started in December 2019 in Liuzhou and finished in May 2020 in Liuzhou.
Operation Flow: The store entrance is an area displaying running exercise commodities. The design is inspired by the running tracks. The RGB color changing light belt at the top are lined regularly. The lights shine in rhythm, pairing with the running models below, for a dynamic display to attract the sight of people hurrying to and fro. The LED screen in the middle of the store is inspired by the LED screen at the top of basketball gym, which along with the focus display of the basketball models below, formulates the atmosphere characteristics of the basketball theme commodity exhibition in the middle.
Team Members: Designer: Xu Yingtao
Designer: Yu Danfeng
Image Credits: Image #1: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #2: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #3: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #4: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #5: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.