Yoonly بصري سڃاڻپ by Fanny De Bray is a highly esteemed winner of the very prestigious 2021 A' Design Award برونز انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.

برونزگرافڪ· 2021

Yoonly بصري سڃاڻپ

by Fanny De Bray

Client: Made for you

A' Design Award برونز انعام Winner in گرافڪ Category

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Verified Award Winner

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Colors

The Design

About Yoonly بصري سڃاڻپ

يونلي (Yoonly) هڪ بصري سڃاڻپ آهي، جيڪا هڪ سفري برانڊ لاءِ ٺاهي وئي آهي، جيڪو نوجوان مسافرن کي تجربا پيش ڪري ٿو. اکر Y کي نقشي جي پن سان ملايو ويو آهي، جيڪو هڪ آن ۽ آف بٽڻ ٺاهي ٿو، جيڪو بنيادي پيغام "زندگي کي آن ڪريو" جي مدد ڪري ٿو. ٻئي اکر O کي لامحدوديت جي نشاني وانگر شڪل ڏني وئي آهي، جيڪا اهڙيون يادون ظاهر ڪري ٿي جيڪي سڄي زندگي قائم رهن ٿيون. هر اکر جو هيٺيون حصو ساڄي پاسي طرف موڙيل آهي، جيڪو لوگو کي هڪ متحرڪ ۽ بناوٽ وارو ڏيک ڏئي ٿو. بتخ سبز رنگ سمنڊ ۽ آسمان جي ياد ڏياري ٿو، جڏهن ته نارنجي رنگ انساني گرمجوشي ۽ سج جي روشني جي علامت آهي. هيءَ سڃاڻپ ڊجيٽل ۽ ڇاپيل ٻنهي ذريعن لاءِ ترتيب ڏني وئي آهي.

The Recognition

About the A' Design Award برونز انعام

Yoonly بصري سڃاڻپ A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Yoonly بصري سڃاڻپ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Yoonly بصري سڃاڻپ ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The letter Y with a pin creates an on/off button which perfectly illustrates the baseline: switch on life.
The two Os in Yoonly represent the sign for infinity, emphasizing the idea of memories which will last a lifetime.
The bottom of each letter flicks to the right, making the logo dynamic and textured.
Dimensions & Packaging: Business card: 85 X 55 mm
Letterhead paper: A4
Envelope: 220 x 110mm
Tags: travel, young, branding, graphic design, vacation, experiences, mountains, sea
Production Technology: Logo
Business card
Letterhead paper
Envelope
Design Challenge: Create a universe that matches the expectations of millennials.
Have a clear enough message with the logo, but also leave a creative interpretation possible.
Create a universe that can work with multiple destinations : mountain, sea side and much more.
Research: Several research have been conducted to create this design :

- Analysis of youth expectation for their travel through social network publication, competition and user interviews
- Brand platform with the company direction : What is the mission ? What are the USP ? Who is the target ?
- Moodboard of images & emotions that need to be associated with the brand (with the company direction)
Inspiration: The logo features the letter Y with a pin, which evokes the idea of geolocation, and is an image which is frequently used in the travel industry.
Duck green can evoke the sea and blue skies, while the color orange evokes human warmth, sunshine, the earth, and emotions.
The round lowercase typography is contemporary and inspired by the lettering used by start-ups and other current brands.
Project Duration: The project started in June 2019 and finished in May 2020. Since septembrer 2020 a website has put into action this design.
Operation Flow: This design has been adapted to be displayed both on digital (website, app, icons) & printed (book, guides, flyers, business cards...). The logo is adapted to suite better each media it is displayed on.
Patents: Copyright Made for you
Team Members: Creative Director: Fanny de Bray
Brand Strategist: Amandine Lantelme
Image Credits: Copyright Made for you