Atelier Intimo Flagship پرچون اسٽور by O and O Studio Ltd

Atelier Intimo Flagship پرچون اسٽور by O and O Studio Ltd is a highly esteemed winner of the very prestigious 2021 A' Design Award چاندي انعام in اندروني جڳه ۽ نمائش ڊيزائن Competition Category.

چانديانٽيرئر· 2021

Atelier Intimo Flagship پرچون اسٽور

by O and O Studio Ltd

Client: O&O Studio

A' Design Award چاندي انعام Winner in انٽيرئر Category

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The Design

About Atelier Intimo Flagship پرچون اسٽور

اسان جي دنيا 2020 ۾ بي مثال وائرس جو شڪار ٿي وئي آهي. Atelier Intimo فرسٽ فليگ شپ O and O اسٽوڊيو پاران تيار ڪيل آهي Rebirth of the Scorched Earth جي تصور کان متاثر آهي، فطرت جي شفا جي طاقت جي انضمام جو مطلب آهي جيڪو انسانن کي نئين اميد ڏئي ٿو. جڏهن ته هڪ ڊرامائي جاءِ ٺاهي وئي آهي جيڪا سياحن کي اهڙي وقت ۽ جاءِ تي تصور ۽ تصور ڪندي لمحن کي گذارڻ جي اجازت ڏئي ٿي، فن جي تنصيب جو هڪ سلسلو پڻ ٺاهيو ويو آهي مڪمل طور تي برانڊ جي حقيقي خاصيتن کي ظاهر ڪرڻ لاءِ. پرچم بردار هڪ عام پرچون جاء نه آهي، اهو Atelier Intimo جو پرفارمنس اسٽيج آهي.

The Recognition

About the A' Design Award چاندي انعام

Atelier Intimo Flagship پرچون اسٽور A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Atelier Intimo Flagship پرچون اسٽور کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Atelier Intimo Flagship پرچون اسٽور هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Atelier Intimo Flagship is not a typical retail store but a performing stage for the brand. Right at the entrance to begin with, the custom made shopfront material inspired by the Rebirth of the Scorched Earth concept has given the visitors a hint by this gold platted Khaki stainless steel covering. Integrated with large area of clear glazing, visitors can immediately see through to the inside, sensing the stimulation to step in and experience oneself.
Dimensions & Packaging: The floor area is a total of approximately 180sqm, with height of 3.5m and 3m for the ground and first floor respectively. In order to maximise the clear height and allow flexibility for future usage, O&O Studio applied a black painted exposed ceiling. This is also important as the visitors can put their focus at the products, the art installations which are also designed by O&O Studio, as well as the side walls retail display.
Tags: Rebirth, scorched earth, flagship, retail design, installations, mannequins, lingerie
Production Technology: In addition to the overall interior space, O&O Studio also specifically created a series of four 3D printed installation artwork that aim to elaborate the Client ethos and the flagship concept. These 4 installations make use of different mannequin parts, standing full height, sitting, legs and hands, combining with blossoming flower petals and rotating flying wings.
Design Challenge: O&O Studio sees this a fascinating challenge and opportunity creating Atelier Intimo first ever flagship, serving as their springboard for further achievement. The success on how the dramatic and theatrical space has integrated and harmonized with the brand and products also sealed the strong belief of O&O Studio philosophy with the project bringing in a new and distinctive portrait for the Client but also additional design and commercial value to the Client business.
Research: The flagship houses a research project named 15plus1, with the Client invited 15 female customers and 1 female staff to have their breast shapes 3D scanned and 3D printed as half body mannequins that wear products of Atelier Intimo. 16 circular features each holding a semi body mannequin are placed along the wall spanning between ground and first floor. Each of them has the same depth but a rotating layering to subtly distinguish the mannequins while informing a consistent philosophy.
Inspiration: In 2020, our world was hit by natural disaster such as the Australian Bushfire crisis, and most heavily by the unprecedented Covid 19. Atelier Intimo Flagship, designed by O&O Studio, was inspired by the concept of Rebirth of the Scorched Earth, implying the making use and integration of healing power of nature that could give mankind new hope. O&O Studio also wants to craft a dramatic space that allowed visitors to spend a moment to imagine and fantasize in such time and space.
Project Duration: The project started in February 2020 in Shanghai, PRC, and completed in May 2020.
Operation Flow: The existing stair changed from a L to an U shape configuration. Thus the back of house areas can be effectively grouped at the rear while maximizing retail zones at the front end. This also allows the VIP space on first floor to sit on an elevated platform enjoying the three theatrical windows. This space can be fully opened and used as new product launching events. With the help of a long curtain, the space will turn into a true private VIP space for lingerie trials and private parties.
Team Members: Suzanne Li
Eric Chan
Katt Chung Yap
Image Credits: Image #1: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #2: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #3: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #4: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #5: Photographer Katt Chung Yap, Atelier Intimo Flagship, 2020
Video Credits: Atelier Intimo