Tanaka 1789 X Chartier Sake Blend 001 ساڪي جي بوتل جي پيڪيجنگ by Laurent Hainaut is a highly esteemed winner of the very prestigious 2021 A' Design Award چاندي انعام in پيڪيجنگ ڊيزائن Competition Category.
چانديپيڪيجنگ· 2021
Tanaka 1789 X Chartier Sake Blend 001 ساڪي جي بوتل جي پيڪيجنگ
Client: Tanaka 1789 X Chartier
A' Design Award چاندي انعام Winner in پيڪيجنگ Category
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The Design
About Tanaka 1789 X Chartier Sake Blend 001 ساڪي جي بوتل جي پيڪيجنگ
ٽاناڪا 1789 X شارٽيئر ساڪي بلينڊ 001 ساڪي بلينڊز جي هڪ سلسلي جي پيڪيجنگ آهي. ليبل تي ڪاري مٿان ڪاري گرڊ پيٽرن آهي جيڪو ٽاناڪا بريوري جي ديوارن کان متاثر ٿيل آهي، جيڪو ايڊو دور جي ڪورا فن تعمير جو هڪ مثال آهي. گرڊ کي بوتل جي چوڌاري ورنش طور ڇاپيو ويو آهي ۽ ان کي هيڪساگون جي هڪ سلسلي ۾ ترتيب ڏنو ويو آهي، جيڪو خوشبودار سائنس جو نشان آهي. ڪارو ۽ اڇو انهيءَ ڪري استعمال ڪيا ويا آهن ڇاڪاڻ ته ٻئي برانڊز ۾ اهي رنگ شامل آهن، ۽ ڪاريون بوتلون پريميئم ساڪي لاءِ مخصوص آهن. ٻئي نالا هڪ گڏيل اکر A ذريعي ڪراس پيٽرن ۾ ڳنڍيل آهن.
The Recognition
About the A' Design Award چاندي انعام
Tanaka 1789 X Chartier Sake Blend 001 ساڪي جي بوتل جي پيڪيجنگ A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Tanaka 1789 X Chartier Sake Blend 001 ساڪي جي بوتل جي پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Tanaka 1789 X Chartier Sake Blend 001 ساڪي جي بوتل جي پيڪيجنگ هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE worked closely with Chartier to craft a unique design for this innovative series of blends. Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science. From the tile grid pattern and hexagon, we saw that both Tanaka 1789 and Chartier featured black and white prominently in their own branding. The minimalism, elegance and luxury of black and white match the quality of the product: in traditional sake packaging, black bottles are reserved for the most premium Sakes. To illustrate the “best of” in the brand’s identity, we combined Tanaka and Chartier together in a cross pattern to create a strong logo lockup—using a common A to bring the two words together.
- Production Technology
- forceMAJEURE knew from the brief that the design needed to be modern, simple and sophisticated. The detail needed to be expressed to show two rich cultures merging into one. The designers were all inspired by the pattern of the traditional brewery’s wall, and the hexagon that is a part of Francois Chartier’s brand. The design selected for the label was a beautiful blending of the two, and we extensively researched the paper stock to use for the label that would be the perfect grain and texture to seamlessly match the color and texture of the bottle. In order to work with a more limited production run, we needed to find the right suppliers to coordinate with the bottlers and other suppliers to bring all of the elements needed for the production together on time.
- Inspiration
- Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science and expertise.
- Team Members
- Michelle Mak, Creative Director
Kei Hayashi, Senior Designer
Linda Tseng, Production Director
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