Dark Horse Wine ابتدائي ڪم: شراب جي پيڪنگ by Pierre Delebois is a highly esteemed winner of the very prestigious 2021 A' Design Award چاندي انعام in پيڪيجنگ ڊيزائن Competition Category.
چانديپيڪيجنگ· 2021
Dark Horse Wine ابتدائي ڪم: شراب جي پيڪنگ
Client: E&J Gallo
A' Design Award چاندي انعام Winner in پيڪيجنگ Category
Verified Award Winner
Verify Award Status for #112024The Design
About Dark Horse Wine ابتدائي ڪم: شراب جي پيڪنگ
ڊارڪ هارس هڪ شراب جي پيڪنگ ۽ برانڊنگ ڊيزائن آهي جيڪا ڪيليفورنيا جي هڪ شراب برانڊ لاءِ تخليق ڪئي وئي آهي. هيءَ ڊيزائن هڪ لچڪدار نظام تي ٻڌل آهي جيڪا سموري پيڪنگ پورٽ فوليو کي ڍڪي ٿي ۽ مستقبل ۾ اضافن جي اجازت ڏئي ٿي. ليبل اعليٰ درجي جي ڪاغذ تي دھاتي ۽ ميٽ فنش ۾ ڇاپيا ويا آهن، جيڪي رنگ ۽ ذائقي جي اشارن کي وڌائين ٿا. برانڊ آئڪن هر ليبل تي اڳيان ۽ وچ ۾ رکيو ويو آهي. ليبل جو ترتيب سادو آهي، تنهنڪري بوتل جي مواد کي هڪ نظر ۾ سمجهي سگهجي ٿو. مقصد شيلف تي معيار ۽ ذائقي کي واضح طور تي ظاهر ڪرڻ آهي.
The Recognition
About the A' Design Award چاندي انعام
Dark Horse Wine ابتدائي ڪم: شراب جي پيڪنگ A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Dark Horse Wine ابتدائي ڪم: شراب جي پيڪنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Dark Horse Wine ابتدائي ڪم: شراب جي پيڪنگ هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE's approach was to elevate the brand’s quality & premium perception and consider the entire packaging portfolio, developing a flexible design system that allows for future innovation to guide and inspire the entire brand look and feel, including the touch points of portfolio strategy, POS and collateral materials, retail inspiration, and brand content. FM also wanted to help increase competitiveness on shelf among the varietal set through an uplifting new branding and packaging. The key challenge as a design agency was to amplify the desire for the brand through a bolder look and feel.
- Production Technology
- forceMAJEURE set out to redefine what is possible for the brand, starting with a new look and feel through the label design, elevating and refreshing the packaging to match the quality and taste that the brand is known for by its loyal consumers. The labels are printed on elegant, premium paper stock in both metallic and matte finish, amplifying color, flavors, taste, the icon, and the savoir-faire that Dark Horse is celebrated for. The Dark Horse icon has a front and center placement on the label, and the navigation system of the label is simple, allowing the consumer to see in a glance what waits inside the bottle.
- Inspiration
- forceMAJEURE was asked by E&J Gallo Winery to rebrand one of the growing brands of wine in their portfolio, Dark Horse, a modern expression of wine from California. Dark Horse is a brand known for delivering surprisingly exceptional wine at an affordable price. By focusing on perceptions of quality and taste, along with a bolder, more uplifting brand story in both packaging and communications, FM set out to create a visual world and a 360 branding portfolio for Dark Horse as it boldly moves forward to reach new consumers.
- Team Members
- Pierre Delebois, Executive Creative Director
Melanie Brown, Senior Designer
Steve Assandri, Production Manager.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
